Roto Pharmaceutical scientifically verifies “scent” and pursues new value! The world’s first “olfactory communication lab” born from sensuous design

Rohto Pharmaceutical Opens the World’s First “Olfactory Communication Lab”

Rohto Pharmaceutical Co., Ltd. has announced the launch of its new open innovation lab, BELAIR LAB, the first of its kind dedicated to scientifically exploring the effects of scent on human physiology and psychology. The lab aims to explore the value of scents in improving everyday life and well-being through innovative applications.

Partnership with Tomos Co., Ltd.

The first project launched by BELAIR LAB is a collaboration with Tomos Co., Ltd., a company operating drugstores across Japan. This partnership is focused on enhancing customer satisfaction through the creation of a signature scent, named “Modern Trust No. 10.” This custom scent will be implemented in Tomoz stores to create a more engaging and memorable shopping experience, beginning at the Ikejiri Ohashi store.

Leading Expert Involved: Christophe Laudamiel

World-renowned perfumer Christophe Laudamiel

, known for creating scents for global brands like Ralph Lauren and Tom Ford, will lead the development of the custom scents for BELAIR LAB. Laudamiel’s work integrates science and art, making him the perfect fit for this innovative lab that seeks to merge sensory experiences with product design.

Expanding the Use of Scent Beyond Products

BELAIR LAB will not only focus on products but also on using scent as a means of improving communication and enhancing various environments. By scientifically validating how different scents affect human emotions and physiology, the lab aims to develop solutions that can be applied across industries, creating healthier and more enjoyable spaces.

Future Developments and Collaborations

With its focus on open innovation, BELAIR LAB invites collaborations with companies, research institutes, and organizations interested in exploring the use of scent in diverse fields. The lab aims to continue creating new value from scent and contribute to building a healthier, more harmonious society.