[Mandom Co., Ltd.] You can’t help but empathize with 50 types of “boys’ new-to-school makeovers”! Gatsby Metal Rubber peel-off ad featuring Takumi Kitamura appears
*Mandom Co., Ltd.*
Press release: September 16, 2024
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You can’t help but empathize with 50 types of “boys’ new-to-school makeovers”! Gatsby Metal Rubber peel-off ad featuring Takumi Kitamura appears
*Gatsby Metal Rubber Wax Air Drive Air Design Release Commemoration Project Tokyo Metro Marunouchi Line Shinjuku Station Metro Promenade Released from September 16th (Monday/Holiday) to September 22nd (Sunday)* ※image
Men’s cosmetics brand “Gatsby” has appointed Takumi Kitamura, who will be able to take home samples of the new product, as a promotional project for “Air Drive Air Design,” a new wax that was released on August 26th from the hair styling series “Metal Rubber.” Peel-off advertisements will be posted at Tokyo Metro Marunouchi Line Shinjuku Station Metro Promenade.
– *About peel-off ads*
For students, September is the season when long vacations end and a new life begins, and the feeling of wanting to update oneself a little and start off with a better impression is heightened. “Gatsby”, which has continued to address the desire of the younger generation to “be cool” and has proposed a wide range of men’s cosmetics categories, wanted to support this desire.
This time Gatsby
“Air Drive”, a new product from the Metal Rubber series, is a hard wax with a formulation that spreads well and gives a light finish, and is an item that will fulfill your wish to “become cool more easily and stress-free!”.
In the peel-off advertisement, you can take home a sample of “Air Drive” and enjoy 50 types of “back-to-school makeover copy” that will resonate with you.
We all go through the experience of going through trial and error in order to become cool, but things don’t go the way we expected, and through “Air Drive,” we want to support people in taking a step toward a new self at the start of a new semester. This is an advertisement that includes.
– *Implementation overview*
Period: September 16, 2024 (Monday/Holiday) to September 22, 2024 (Sunday) Location: Tokyo Metro Marunouchi Line Shinjuku Station Metro Promenade
*Please refrain from contacting station staff regarding this matter. * Distribution will end as soon as the sample runs out.
*The content and period of posting may change without notice.
– *About “Copy with a new look for the new school year”*
The peel-off sample comes with a card that says “A copy that will give you a new look for the new school year.”
“I have a sleeping habit. This is a set.” When the new school year started, I tried to look a little cooler or change my image, but things didn’t go as planned or I failed. You can enjoy 50 random copies that have a melancholy feeling to them, but also make you laugh.
Even if it doesn’t apply to you, you’ll definitely be encouraged by the realistic copy that somehow resonates with you! ?
-Copy example (partial excerpt)-
– * Simultaneous event! Sampling of 6 bicycles around Shibuya* Samples of the two newly released waxes, Air Drive and Air Design, will be distributed on six bicycles in each area.
■Summary
Date and time: September 21st (Sat) – September 22nd (Sun)
-Running area: Around Shibuya Station – Harajuku Station – Omotesando Station -Time: 12:00-18:00
-Distribution location:
・Shibuya Mark City escalator bottom
・Sidewalk in front of Miyashita Park Park Center
・Near Atmos Harajuku
* Distribution will end as soon as the sample runs out.
※image
– *Product overview*
■Gatsby Metal Rubber New Product Features
A hair styling series that is particular about its “lightness of use” while maintaining its “hard setting power.”
・Air styling formula that spreads easily and gives a light finish. ・Easy to wash off with just hot water for a stress-free experience. ・Co-developed with the popular salon “fifth”, which has gained overwhelming support from men with high fashion sense.
・A clean floral fruity scent.
Gatsby Metal Rubber Wax Air Drive 65g/Open Price
・Hard wax with excellent operability* that makes it easy to create a bundled look.
-Light and easy to blend, yet has high setting power.
– Easy to use for a wide range of hairstyles, including short and medium length.
*Series comparison
Gatsby Metal Rubber Wax Air Design 65g/Open Price
・A wax that easily blends into even damaged and dry permed hair to create clear waves and soft bundles.
・Can also be used for natural hairstyles with natural hair flow. ・A high-quality glossy finish with moisture.
■Places of sale: drug stores, home centers, supermarkets, online shops, etc. nationwide
■Brand site: https://www.gatsby.jp/product/hairstyling/meta-rubber/