[BEFFY Inc.] Only 10% of children are able to take care of their grandchildren and talk to them.
Baby goods review site “Babiew” conducts “awareness survey regarding grandchildren” in conjunction with “Respect for the Aged Day” *BEFFY Inc.*
Press release: September 16, 2024
**
Only 10% of people take care of their grandchildren and talk with their children. Baby goods review site “Babiew” conducts an “awareness survey regarding grandchildren” in conjunction with “Respect for the Aged Day”
*It is clear that grandparents also think raising grandchildren is “cute but difficult.” There are also concerns about physical strain. *
* Japan’s first* (*1)* ranking and review site specializing in baby goods “Babiew”
BEFFY Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Rina Kaneki), which operates “Beview”, will conduct an “Awareness Survey on Grandchildren” on Monday, September 16, 2024, in conjunction with “Respect for the Aged Day”. ” will be announced. *
*We conducted surveys and interviews with people who have
grandchildren aged 0 to 3 about how they interact with their grandchildren and the burden they feel when caring for them. * (※2)
* ■Background of the survey*
In today’s world where more and more people are working, more and more people are asking their parents to take care of their children even if they don’t live together.
In such a situation, there is also the problem of “grandchild fatigue”, where grandparents become physically and mentally tired as they unknowingly take care of their grandchildren. We see cases where financial support becomes a burden, and cases where the preparations for meals, overnight stays, and playmates are exhausting both physically and mentally.
Japan’s only baby goods review site, Beview, is a service that streamlines the selection of baby goods for mothers, fathers, grandmothers, and grandfathers during pregnancy, childbirth, and child-rearing, and provides support not only for raising children but also for creating an environment for raising grandchildren. is. We will clarify how grandmothers and grandfathers, who are the dependable presence of mothers and fathers, usually view the care of their grandchildren, so that they can express their gratitude on a daily basis and facilitate smooth communication between both parties when caring for their grandchildren. , conducted this research.
* ■Summary of survey results*
– Survey target: Grandparents with grandchildren aged 0 to 3 years old – Experience with financial support: 71% of grandparents have been asked by their children to provide financial support for their grandchildren.
– Experience of caring for grandchildren at home: 88% of
grandparents have experience of caring for grandchildren at home – Burden of caring for grandchildren: More than 80% feel that looking after and caring for grandchildren is “difficult”
– Frequency of childcare: Approximately 70% of grandparents take care of their grandchildren at least once every 2-3 months, and over 40% take care of their grandchildren at least once a month.
– Communication with family members (grandchildren’s parents): Only 10% of respondents said they often talk to their families about how to interact with their grandchildren.
– Type of burden: Approximately 70% of grandparents feel physically burdened, and about 50% feel psychologically burdened.
* ■Investigation analysis*
* 1.More than 80% of grandparents have found it difficult to take care of and take care of their grandchildren*
Approximately 90% of people have had the experience of caring for their grandchildren at their grandparents’ home, and because grandchildren spend their time in a different environment than usual, they may cry constantly and may not be able to take a nap because they want to be with mom or dad. Many grandparents find it difficult to keep an eye on their children while they are in their care.
To help children feel at ease in unfamiliar environments, moms and dads should bring their favorite toys and tell grandparents about their mealtime and naptime habits in advance.
* 2. Approximately 70% of respondents said, “I feel particularly physically burdened when taking care of my grandchildren.” * Moms and dads need to consider that their parents are getting older. Grandparents have less physical strength than in the past, and many of them feel strain on their lower backs, especially when carrying their children or loading and unloading them in strollers.
Some grandparents do not know how to use baby goods such as strollers, which they do not use on a daily basis, and have difficulty loading and unloading their baby. To make things as smooth as possible, be sure to carefully explain things that are “normal” for moms and dads when you leave your child with them.
* 3. Only 10% of respondents say they often talk with their children about caring for their grandchildren*
From the perspective of grandparents, only 10% of them felt that they often talked with their children about caring for their grandchildren. There are many things that only moms and dads can know about a child’s personality, daily habits, and mood that day. Just because someone is your own parent or relative doesn’t mean there’s a tacit
understanding, so when asking grandparents to take care of their grandchildren, it would be good for both parties to try to communicate more politely.
* 4. To reduce the burden on each other, we often keep large baby goods at home, even if we only do it once a year.*
In particular, we found that many families keep large baby goods such as baby seats, child seats, and high chairs at grandparents’ homes. We also received many feedback that we have toys, picture books, and other items to play with.
By preparing items along with items you already have at home, you can reduce your grandchildren’s “familiarity with places”.
* 5. Things you should know before leaving your grandchild in* While there were some issues with “discussion,” many grandparents felt burdened by having their daughters and sons pass on their own rules for educating their grandchildren, and caring for their grandchildren while adhering to those rules. One commenter said, “I want people to trust me when entrusting their children, rather than giving detailed instructions.” In addition, there was a tendency for a lack of communication with the mother-in-law, especially when taking care of the child of a son and his wife, to be particularly
noticeable.
Many grandmothers and grandfathers are happy to meet their
grandchildren, but just like mothers and fathers, caring for small babies and children can be difficult. Since they are both adults, moms and dads should remember to be grateful when asking grandparents, and make preparations and explain things in advance so that the time with their grandchildren can be as enjoyable as possible.
* ■Babiew service overview*
“Babiew” (https://www.babiew.com/
) is a ranking and review site specializing in the latest baby goods. Users can choose products that match their lifestyle and needs during pregnancy, along with real reviews from moms and dads.
The service name “Babiew” is based on “Baby Goods for Everyone”. This is a coined word that expresses the desire to make it easier to consider and review Goods.
In a future era where it will be normal for both moms and dads to raise their children, Beview is a site where anyone can easily choose baby goods with peace of mind and confidence.
Just like moms and dads who are about to have a baby ask older moms and dads real questions like, “What kind of baby goods did you use?” “Do you have any recommendations?” “What are the things you’re glad you didn’t buy?” Beview will provide you with a unique experience.
You can view the “Babiew” service site here.
https://www.babiew.com/
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