October 15th has been designated as attaca’s “Grand Age Day” Let’s go boldly (10) regardless of age (15)!
*Hana Plan Co., Ltd.*
Press release: September 16, 2024
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October 15th has been designated as attaca’s “Grand Age Day” Let’s go boldly (10) regardless of age (15)!
*A new era of Respect for the Aged Day, where we support “Madame Monsieur” instead of the elderly and senior citizens. Thermo-relax wear that increases your body temperature by 1℃, combining heat storage and design.
Commemorating the release of “attaca madam”*
Hana Plan Co., Ltd., which plans and manages apparel that has produced popular homewear (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hanamura)
On October 15th (Sunday) next month, Koei will release “attaca madam”, a thermo-relaxing wear that combines heat storage and design.
To commemorate the release, October 15th was designated as “Respect for the Aged Day in a new era,” meaning “let’s go ahead with dignity (10) and 15!” regardless of age. One month after September 15th, “attaca
Established on “Grand Age Day”.
Based on the concept of “grand aging rather than anti-aging”, this day is to support Madame Monsieur and others who live proudly regardless of their age. Now that you are finally freed from work and childcare and are able to spend time on your own, this is the day when you can do what you really want to do, understand your worth, and feel that “getting older is wonderful.” I hope that young people will also respect their elders and make this a day to think about how they will grow older.
* ■Anniversary registration certificate awarding ceremony will be held on October 10th (Thursday) at Futakotamagawa/Tsutaya Home Appliances* An anniversary registration certificate ceremony will be held on Thursday, October 10, 2024 at the Tsutaya Home Appliances Event Hall in Futakotamagawa, Tokyo.
Please visit the person in charge of the Japan Anniversary
Association to receive your registration certificate. At the same time, we will be unveiling thermo-relax wear.
* ■I want to protect my loved ones. Thermo-relaxing wear that raises your body temperature by 1°C: “attaca”*
-attaca overview explanation-
Utilizing the knowledge gained from developing various products as a “textile professional,” we decided to launch a brand using yarn called “attaca,” which has heat storage properties.
The impetus was when the developer’s mother fell ill, and he wanted to “warm her body.”
It is said that when your body temperature drops by 1℃, your immune system decreases by about 30%. “attaca” is a thermo-relax wear that raises your body temperature by 1℃ when you wear it. (*In-house research)
Wearing “attaca” will make you feel better and more positive! We wanted to create such clothing, so we collected feedback from seniors and decided on the design, color, etc., and we also paid particular attention to comfort, such as texture and ease of movement.
Now that the women who have supported Japan are freed from the burden of raising children and caring for their working husbands, they can spend their time as they please.
I want them to stay warm, strengthen their immune system, stay healthy, and live more freely, without being bound by the conventional wisdom of “seniors.”
atca madam was born for such madams.
I hope that many madams will wear “attaca” and that the number of grand age madams will increase.
* ■Company profile*
Company name: Hana Plan Co., Ltd.
Established: February 20, 2024
Representative: Representative Director Yukie Hanamura
Head office: 1-20-24 Shibuya, Shibuya-ku, Tokyo 150-0002
Hana Plan Co., Ltd. (Hana Plan)
Established: February 20, 2024
Representative: Representative Director Yukie Hanamura
Head office: 1-20-24 Shibuya, Shibuya-ku, Tokyo 150-0002