Drink and enjoy the “Yakiimo” that you miss in autumn! “Yakiimo Ole” renewal released
*Cheerio Corporation Co., Ltd.*
Press release: September 16, 2024
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Drink and enjoy the “Yakiimo” that you miss in autumn! “Yakiimo Ole” renewal released
*Cheerio Japan Co., Ltd. will be relaunching “Yakiimo Ore” from September 16, 2024 at Cheerio vending machines in the Kansai, Chubu, and Okinawa areas, some mass retailers nationwide, and Cheerio’s official online shop. *
– * Renewed release due to popular feedback! “Yakiimo” has a unique aroma and rich creamy sweetness*
“Yakiimo Ole”, which was released in 2022 and was very popular, is back and even more delicious. “Yakiimo”, which we miss in autumn, has a sweet and mellow taste that is just like sweets, and is very popular among people of all ages! “Yakiimo Ole” is not a “sweet potato” or “sweet potato,” but we are particular about reproducing the taste of a freshly baked “yakiimo.” When you open the package, the aroma is overflowing, and when you take a sip, you can enjoy the rich and creamy taste of yakiimo.
– * Reproduces the realistic taste of grilled Anno sweet potatoes from Kagoshima Prefecture *
Annouimo is a popular sweet potato that has sparked the roasted sweet potato boom. It is popular for its sweetness and moist texture, which is made by baking it slowly and slowly to the point where it drips with honey! Because it is grown in Kagoshima Prefecture, which has a warm climate all year round, it is rich in nutrients and has a high sugar content compared to other sweet potatoes, which is why it tastes so good. “Yakiimo Ore” uses ingredients that bring out the sweetness of Annou potatoes and turn them into powder.
– * Specialty stores are opening one after another! “Yakiimo” is very popular overseas*
Thanks to improved varieties of sweet potatoes, you can now enjoy a variety of flavors, from moist types with a lot of honey, such as Annouimo, to soft types. According to the Ministry of Agriculture, Forestry and Fisheries, there are 65 main varieties cultivated in Japan. Along with the emergence of a variety of delicious sweet potatoes, “Yakiimo” specialty stores are opening one after another, and “Yakiimo” festivals are even being held all over Japan. Japan’s yakiimo is also booming overseas, especially in Southeast Asia, and the amount of exports is increasing year by year. Enjoy “Yakiimo”, which has become a classic autumn taste, with Cheerio’s “Yakiimo Ole”.
– *Cheerio’s “drinkable sweets” series*
“Drinking Sweets” is a popular series of Cheerios that allows you to easily enjoy popular sweets with drinks. We sell “Taiwanese Castella Soda,” “Caramel Popcorn Soda,” “Apple Pie Cocktail,” “Canelé,” and “Blissful Japanese Chestnut Mont Blanc,” all of which recreate the “taste as if you were eating sweets.” This is a “delicious, fun, and new” series unique to Cheerios. The unique taste and packaging attracted attention and became a hot topic on social media.
– *Product information*
Product name: Drinking sweets Yakiimo-ore
Name: Soft drink
Ingredients: Sugar (manufactured in Japan), foods whose main ingredients include milk, skim milk powder, sweet potato powder, salt/flavoring, thickener (carrageenan), emulsifier, coloring agent (caramel, yellow 4)
Contents: 280ml
Release date: September 16, 2024