[Ginbis] New product with great taste! Satisfying eating experience “Simi Chocolate Corn MASHIMASHI” will be released on September 16th *Gimbis*
Press release: September 16, 2024
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New product with great taste! Satisfying eating experience “Simi Chocolate Corn MASHIMASHI” will be released on September 16th Gimbis Co., Ltd. (Head office: Chuo-ku, Tokyo, President and CEO: Miyamoto) From September 16, 2024 (Monday), Shuji) is a price appeal product that responds to the “polarization of consumption” as part of its new fall/winter product strategy.
“Simi Chocolate Corn MASHIMASHI” 30g and 150g will be released nationwide. [Product features]
“Stain Chocolate Corn MASHIMASHI” is *
The length of the puff is about twice as long*, making it more filling, crunchy, and meltingly chocolatey! This is a voluminous and satisfying product*.
The chocolate is soaked deep inside, so you can enjoy the
deliciousness of chocolate and the aroma of corn snacks at the same time.
Contains whole grain flour, and the aroma enhances the deliciousness. It also contains calcium and dietary fiber.
*Compared with our Shimi Chocolate Corn Mini product
[From the person in charge]
* As people continue to be frugal due to rising prices, I wondered if it would be possible to offer satisfying products at even slightly more affordable prices, even under the Shimi Chocolate Corn brand.* With this in mind, we started product development.
We made many prototypes in order to create a flavor and size that would make you feel satisfied the moment you eat it, while also making it easy to eat multiple times.
There are two product sizes: 30g and 150g.The 30g is the amount you can eat in one sitting and is satisfying, and the 150g is the amount you can enjoy alone or with friends and family.
*The product name “Mashimashi” was inspired by “Mashimashi”, which is used in ramen shops, so that anyone can imagine the feeling of “satisfaction”*
I did.
By doubling the length of the puff, the texture, chocolate feel, and filling have all been improved.
Please enjoy the feeling of satisfaction.
[Large capacity 150g! ]
For the first time, we will be releasing a large bag of 150g or more as a large-capacity product that can be shared with family and friends.
*In addition to the demand for single-serve bags, we have also received many requests from customers for large bags that can be shared, so we have decided to release the product in 150g large bags*. Shimi Chocolate Corn can be distributed and stored at room temperature throughout the year, making it ideal as a staple food.
[Product information]
Shimi Chocolate Corn MASHIMASHI 30g/150g
– Release period: September 16, 2024 (CVS advance 30g: September 2, 2024) – Reference retail price: 80 yen/368 yen (excluding tax)
– Contents: 30g/150g
* [Features of “Simi Chocolate Corn”] *
“Simi Chocolate Corn” is a star-shaped chocolate snack with a crispy texture that uses the “impregnation method* (Shimi Chocolate (R))” to soak chocolate into the dough.
Even in the summer, you can store it at room temperature outside the refrigerator as a regular snack without worrying about the chocolate melting.
*The manufacturing method in which chocolate is soaked into
ingredients such as corn puffs and biscuits is called the
“impregnation manufacturing method (Simi Choco(R))”. At Ginbis, we are developing our own products using this manufacturing method. Since the chocolate is soaked deep into the product, chocolate won’t stick to your hands even in the summer, and it can be distributed and stored at room temperature. “Simi Choco(R)” is a general term for the technology and products that infiltrate Ginbis chocolate.
*The term “normal temperature” here refers to the Ministry of Health, Labor and Welfare’s “Operational Precautions for Products That Can Be Stored at Room Temperature”, which states that “normal temperature is a temperature that does not exceed the outside temperature.” 【Company Profile】
Ginbis Co., Ltd.
●Representative: Shuji Miyamoto, Representative Director and President ●Established: May 5, 1930 (Showa 5)
●Business details: Manufacture and sale of biscuits, cookies, crackers, chocolates, snacks, etc., overseas
Business development
●URL: https://www.ginbis.co.jp
●PR: With the slogan “Dreams in sweets!”, we create products that are loved all over the world every day.