What is “PARTENAILLA,” an umbrella brand that has become a must-see, selling 2.5 million yen within 24 hours of its release? *SOILNOKIDS Co., Ltd.*
Press release: September 16, 2024
What is “PARTENAILLA,” an umbrella brand that has become a must-see, selling 2.5 million yen within 24 hours of its release?
*The umbrella brand “PARTENAILLA” has caused a stir in the industry and is a must-see.
There was a shock among those in the industry, who said, “An umbrella that will rewrite history has been born.” *
“PARTENAILLA” changed the common sense of umbrellas
* “How many umbrellas do you use in a year?” *
You may not have noticed it much. This is the correct feeling for Japanese people, but it can be said that Japanese people are a country with a low awareness of umbrellas.
And much of it continues to be buried in the earth. Everyone’s low awareness of umbrellas is leading to environmental problems. We want to change people’s awareness of umbrellas, have them use them with care for a long time, and help solve some environmental problems. Ultimately, I want people to lead rich and smiling lives. With this in mind, we launched our brand.
Achieving innovative specifications
We conducted research on how people who lose their umbrellas can avoid losing them. As a result of a survey on situations in which people lose their umbrellas,*
Most of the time it was “misplaced”*.
* ■“It was raining in the morning and I went to work, but by the time I got home it was sunny and I forgot something at work.” *
* ■”My umbrella was missing when I put it in the umbrella stand at the convenience store” *
* ■“My umbrella was wet, so I couldn’t put it in my bag and carried it with me on the train, and then I realized I had forgotten it somewhere.” *
* I’m sure you all have situations like this too. ? *
The one thing that all of these scenes of losing their umbrellas have in common is * “It’s not in the bag.” *
That’s what it means. Now, everyone, please imagine replacing the above scene with a “wallet”.
* ■“Go to the office and leave your wallet in the common space”* * ■“Carry your wallet in your hand and get on the train” *
Something like this will never happen. It should fit securely in your bag. However, when it comes to umbrellas, I don’t keep them in my bag anymore. Why? That’s because* “My umbrella is wet and I can’t put it in my bag.”* * ■My umbrella is wet, so I put it in the umbrella storage to dry it. * * ■Since your umbrella is wet, you can’t put it in your bag and carry it by hand. *
A situation like this arises. So we thought.
* “Wouldn’t it be possible to keep it in your bag at any time so you won’t lose it?” *
In order to create a specification that allows you to store the bag at any time without getting it wet, we have devised various ideas and achieved innovative specifications.
PARTENAILLA, which has a shape that doesn’t look like an umbrella at first glance, allows you to easily put your umbrella into the handle case even when it’s wet. Therefore, when you close the umbrella, it will be stored inside the case and you will not have to worry about moisture*
You can store it in your bag anytime*. You can keep it in your bag anytime, so you don’t have to worry about losing it.
Ideal for taking out the umbrella from the cover and drying it, or attaching the hand strap to make it easier to carry.
100% shading rate
If you put your hand on a parasol with a 99% blackout rate, light will pass through from the back side of the fabric, but with PARTENAILLA’s 100% blackout fabric, you won’t be able to see your hand at all. This 1% difference makes a big difference.
[Sales of 2.5 million yen within 24 hours of release] Luxury brand from Japan This form doesn’t look like an umbrella. The umbrella is designed with the image of a “wine glass” in mind, so that you can feel the “luxury feeling of drinking wine” when holding the umbrella. This design blends into fashion and coordination, making it very popular among fashionable influencers.
We also started selling through crowdfunding* and achieved sales of 2.5 million yen in 24 hours*
. In the end, support purchases amounted to 4.36 million yen, 872% of the target amount, and people in the industry were shocked, saying, “An umbrella that will rewrite history has been born.”
[Only once per person]
Don’t miss the chance to get the lowest price.
PARTENAILLA is an innovative umbrella, and its list price is 33,000 yen including tax, which is a bit high-end for an umbrella.
However, if you found this page, you are very lucky. PARTENAILLA is currently giving away a 10% OFF coupon when you sign up for their email newsletter.
Furthermore, if you post PARTENAILLA on your Instagram after making a purchase, we are currently running a cashback campaign where you will receive a 10% cash refund of the total amount.
Therefore,* after applying the discount, the price will be 26,730 yen* including tax.
Lifetime replacement guarantee included
And that’s not all. PARTENAILLA wants you to cherish your umbrellas and use them for a long time without throwing them away. Therefore, if you use it carefully without losing it and it gets damaged, it will only be used once*
We will replace the product with the same product free of charge*. So, each bottle actually costs 13,365 yen* including tax. It’s a great price. Also* Free shipping no matter where you order from around the world*
. You can easily purchase it as a gift for your friends overseas. Why not take this opportunity to join PARTENAILLA and start using your umbrellas with care for a long time?
Brand information
PARTENAILLA official website
https://partenailla.com/
Operating company
SOILNOKIDS Co., Ltd.
2nd floor, Kuwano Building, 6-23-4 Jingumae, Shibuya-ku, Tokyo 150-0001 TEL: 03-6778-2682