Introducing “Immoral Food” – 8 Types of Tempting Convenience Store Meals!
Overview
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kensuke Hosomi) will launch the campaign “Immoral Convenience Store Meals” on Tuesday, September 17, 2024, across approximately 16,300 FamilyMart stores nationwide. This campaign will feature eight irresistible and indulgent “Immoral Convenience Store Meals” (Haitoku Meshi) that tempt your appetite with ingredients like back fat, butter sauce, garlic, and cheese, creating a forbidden taste sensation you won’t want to miss.
8 Tempting Flavors to Explore
The “Immoral Convenience Store Meals” series revolves around the theme of “Forbidden deliciousness that you can’t resist your instincts.” Each product uses 7 different “immoral ingredients” such as back fat, butter sauce, garlic, fried chicken, egg, mayo sauce, and cheese. The exact ingredients used vary depending on the product.
After last year’s success with items like the “Fried Chicken and Garlic Back Fat Soy Sauce Pasta,” customers expressed their love for the “extremely addictive” and “guilty pleasure” food options. Based on this feedback, FamilyMart has expanded its line with new and even more indulgent versions of these fan-favorite meals.
Special Movie Release
In response to the growing popularity on social media, FamilyMart has released a special movie showcasing the “Immoral Convenience Store Meals” campaign. The movie humorously transforms a FamilyMart store into “Family Mart” and highlights the seven “immoral” ingredients featured in the products.
Product Details
1. Whole Boiled Egg Musubi
Price: 276 yen (298 yen including tax)
Release Date: September 17, 2024 (Tuesday)
Nationwide
This musubi (rice ball) features a whole boiled egg, garlic-flavored soy sauce rice, and mayo sauce with back fat garlic for a deeply satisfying taste.
2. Large Serving of Rice! Fried Tartare & Garlic Pork Yakiniku Bowl
Price: 591 yen (638 yen including tax)
Release Date: September 17, 2024 (Tuesday)
Nationwide
A hearty meal featuring fried chicken with tartare sauce, pork yakiniku seasoned with garlic soy sauce, and sweetly seasoned minced meat atop 300g of rice.
3. Rich Carbonara-Style Rice Drowning in Cheese
Price: 554 yen (598 yen including tax)
Release Date: September 17, 2024 (Tuesday)
Nationwide
This indulgent dish features rice topped with rich white sauce and plenty of cheese, along with garlic and pepper accents for an unforgettable taste.
4. Garlic Butter Chicken Sandwich
Price: 366 yen (395 yen including tax)
Release Date: September 17, 2024 (Tuesday)
Nationwide
Marinated chicken thigh, potato salad with mayo sauce, and garlic butter sauce come together in this flavorful sandwich.
5. Taiwanese Style Mazesoba with Back Fat and Garlic
Price: 630 yen (680 yen including tax)
Release Date: September 17, 2024 (Tuesday)
Nationwide
This Taiwanese-style mazesoba features medium-thick Chinese noodles mixed with soy sauce-based sauce, minced meat, chopped garlic, and back fat for an irresistible meal.
6. Large Size Fried Chicken and Garlic Back Fat Soy Sauce Mayo Pasta 2
Price: 536 yen (578 yen including tax)
Release Date: September 17, 2024 (Tuesday)
Nationwide
A larger, improved version of last year’s hit, this pasta dish is packed with garlic, soy sauce, and back fat for maximum flavor.
7. Drowning in Cheese! 4 Kinds of Cheese Gratin
Price: 536 yen (578 yen including tax)
Release Date: September 17, 2024 (Tuesday)
Nationwide
This gratin features four types of cheese—Gouda, cheddar, mozzarella, and Parmesan—perfect for cheese lovers.
8. Drown in Cheese! Mentaiko Cheese Takoyaki
Price: 499 yen (538 yen including tax)
Release Date: September 17, 2024 (Tuesday)
Nationwide
This takoyaki features 400% more cheese compared to the original, for a cheesy, melty experience that will surprise even the octopus!
Coupon Offer
From September 17 to October 7, 2024, a 30-yen discount coupon will be distributed for all 8 types of “Immoral Convenience Store Meals” via “Smart News” and “LINE Coupon.”
Under the motto “FamilyMart for you, for combinations,” FamilyMart continues to strive to be an essential part of the community by offering unique, crave-worthy food options.