[IRIS Data Lab Co., Ltd.] The EC app “Atouch” is easy and fun for anyone to use, with a screen that is more convenient and easier to purchase!
*IRIS Data Lab Co., Ltd.*
Press release: September 17, 2024
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“Atouch” is an EC app that is easy and fun for everyone, with a screen that is more convenient and easier to connect to purchases! *The purchasing screen for “Atouch” has been simplified, making it possible to purchase in one step, which is expected to prevent carts from being dropped*
IRIS Data Lab Co., Ltd. (Minami-Aoyama, Minato-ku, Tokyo,
Representative Director: Noriaki Adachi) is pleased to announce that the screen of the EC app “Atouch”, which is easy and fun for anyone to use, has been renewed.
As a result, the flow of the “Atouch” purchase screen has been simplified, and the transition to the purchase screen, which previously required several steps, has been significantly reduced, making it possible to purchase in one step.
About the effect of screen renewal
In the previous version of Atouch, after adding a product to the cart, the user would go through multiple steps to reach the purchase screen. With this renewal, we have changed the system to a system that allows you to purchase without changing the screen. This makes it easier for buyers to purchase products than ever before.
Additionally, on the retail store side, simpler conductors are expected to reduce cart abandonment.
Screen changes
*Traditional screen*
The conventional screen was divided into multiple steps as shown in the image below, and at each step you entered the necessary
information, tapped a button to switch to the next screen, and then entered the next information.
*Renewed screen*
From now on, all items will be displayed on one screen. The system allows the purchaser to scroll through the information, tap to change anything they wish to change, and proceed to purchase if there are no changes.
Check out the purchasing process in the video!
“Atouch” service overview
With the “Atouch” service, you can select a product on the LINE chat screen and complete the payment process! This system has such convenient functions.
By providing shoppers with a stress-free purchasing experience, we help businesses prevent lost sales opportunities and increase sales. Experience Atouch now!
Atouch service explained through manga
About IRIS Data Lab Co., Ltd.
Since 2020, IRIS Data Lab Co., Ltd. has cooperated with LINE Yahoo Japan Co., Ltd. (formerly LINE Co., Ltd.) for the government, public offices, and local governments, and has supported many official LINE accounts for coronavirus countermeasures.
Based on the experience and know-how we have cultivated so far, we will launch the LINE official account API tool “Attouch” in October 2022. By linking Atouch and LINE official accounts, companies can now display products and set up payment carts on the chat screen. We have also created a system that allows customers to select products on the chat screen, add them to their cart, and complete their purchase without having to set an ID or password.
In fiscal 2024, we will launch the “Atouch” service, which handles everything from ticket sales to ticketing through digital electronic ticket sales using the LINE official account.
Ticket” released. In addition, the live commerce distribution platform “TIG Through joint development with Paronym, Inc., which provides “LIVE”, “Atouch” adds information in real time during live streaming and provides an interactive purchase experience similar to communication at a real store.
We are releasing “Tig”.
Based on our new philosophy of “bringing e-commerce closer to everyone,” we will strengthen the provision of value not only to product users but also to the end users beyond them.
Company Profile
Company name: IRIS Data Lab Co., Ltd.
URL: https://iris-corp.co.jp/
Established: March 5, 2019
Address: 1F, Murahan Building, 2-7-30 Minami-Aoyama, Minato-ku, Tokyo 107-0062 Representative Director: Noriaki Adachi