Creative platform success story using digital identity and generative AI (human resources services field)
*Orchestra Holdings Co., Ltd.*
Press release: September 17, 2024
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Creative platform success story using digital identity and generative AI (human resources services field)
Orchestra Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Nakamura)
Digital Identity Co., Ltd. (Head office: Shibuya-ku, Tokyo,
Representative Director and President: Suzuki), a subsidiary of Keiro) Kenji) has developed a creative production platform that uses generative AI and started test operation last year.
In an actual project, we were able to confirm results in terms of increasing advertising results and improving operational efficiency, so we officially launched it internally and began using it
company-wide.
In particular, we have been able to improve the operational efficiency of the advertising creative team and quickly mobilize human resources, and our support system has been strengthened to enable us to provide faster and more diverse creative proposals to all client companies.
In this release, we will mainly introduce examples of improvement in advertising performance by introducing this tool in the human resources services field.
■ Success stories in the field of human resources services
1. Improve results
In an advertising project in the field of human resources services, we introduced a creative production platform that uses generative AI and achieved significant improvements in results.
Comparison of results with AI-generated creative
●Generation of listing advertisement text
Utilizes AI-based listing ad copy generation function to improve click-through rate by an average of 12% compared to existing ad text. Good, best 15% improvement. We also achieved a 15% reduction in cost per click. Also, CPA (Content)
Version unit price) has been reduced by 12%. This effect has led to increased efficiency in overall listing advertising.
●Improvements in banner ads
We created a banner ad using copy ideas and image materials suggested by AI. As a result, the click rate
is an average improvement of 54% compared to existing banner ads, with some banners improving by nearly 200% in the best cases.
Unit price was reduced by 30%. As a result of this success, we were able to attract more job seekers while keeping advertising costs down. ●Generation of unique images
Using AI-generated images on landing pages (LP) increased conversion rates by over 5% and reduced cost per acquisition (CPA) by 12%.
Through these success stories, advertising performance in the human resources field has significantly improved, and cost efficiency has also improved significantly.
2. Improving the quality of creative proposals and streamlining meetings By using a creative production platform that utilizes generative AI, the speed of creative proposals has also been significantly improved. Compared to traditional manual work, we are now able to propose a variety of ideas in a shorter period of time. This increases the number of creative ideas considered at meetings, making it possible to have more multifaceted and meaningful discussions.
AI instantly generates dozens of copy and visual ideas, allowing you to choose the best option during a meeting and quickly decide on a direction. As a result, the speed of decision-making has been accelerated, making it possible to consider more options in a limited amount of time, and improving the quality of creativity.
Additionally, the increased variety of proposals has led to more lively discussions with clients and internal stakeholders, leading to the creation of more innovative and effective ideas. The tools have not only streamlined the creative production process, but also made the meetings more productive and contributed to the overall project outcome.
AI-generated creative
3. Track record of reducing production resources
In addition to improved results, our platform has enabled the following efficiencies in creative production operations:
AI-based creative work efficiency and man-hour reduction results ■Overview of creative production platform using generative AI Our creative production platform improves the efficiency and results of creative proposals and production in a variety of industries, including the human resources services field.
*●INPUT:*
We automatically obtain information about products and services from client websites and aggregate the data necessary for creative ideas. Additional human input is also possible.
* ●OUTPUT (appeal axis): * AI suggests copy ideas and advertising text in three different patterns.
– Patterns based on past delivery performance data
– Patterns based on models that are strong in natural language – Patterns that emphasize randomness and experiment with innovative expressions
* ●OUTPUT (Image): * In addition to automatically selecting an image suitable for the copy proposal from among the material images, it also has a unique image generation function.
* ●FEEDBACK: * Quickly generate highly accurate creatives by using the feedback function to revise and re-propose the proposal.
Overview of creative platform using generative AI
■Future prospects and update plans
We have received high praise from clients for “improving advertising performance” and “improving the efficiency and speed of creative production.”In the future, we will further develop AI technology and improve advertising creative production in general.
We will promote the use of AI in overall marketing, including SEO and digital advertising operations.
We will continue to strongly support our clients’ businesses by advancing the development of platforms that utilize AI.
■Digital Identity Co., Ltd.
Location: 1-15-1 A-PLACE Ebisu Minami 5F, Ebisu Minami, Shibuya-ku, Tokyo Representative: Kenji Suzuki, President and Representative Director Business content: General digital marketing business such as DX support, website construction, MA, CRM, web advertising, SEO, etc. URL: https://digitalidentity.co.jp/