[Asobica Co., Ltd.] Meiji Co., Ltd. introduces the loyal customer platform “coorum”
*Asobica Co., Ltd.*
Press release: September 17, 2024
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Meiji Co., Ltd. introduces the loyal customer platform “coorum” *Supporting a community site that connects dairy farmers and Meiji to solve problems in the dairy industry*
Asobica Co., Ltd. (Head office location: Shinagawa-ku, Tokyo, Representative Director and CEO: Takaya Imada, hereinafter referred to as the “Company”) is a Co., Ltd.
Meiji (Head office location: Chuo-ku, Tokyo, Representative Director and President: Matsuda)
We would like to inform you that we have started providing our loyal customer platform “coorum” to Katsuya (hereinafter referred to as “Meiji”).
* Background to the establishment of the online community *
Meiji has its own dairy farm management support activity “Meiji Dairy We support dairy farmers in realizing sustainable dairy farm management through our advisory (hereinafter referred to as MDA). MDA is a program that started in 2018 in response to the problem of decreasing raw milk production, and aims to help dairy farmers manage sustainable dairy farms by assisting them in an advisory capacity to address the issues they face. I am.
MDA is an improvement initiative undertaken by individual dairy farms, but examples of other farms are often used as a reference for hints for solutions. On the other hand, there were limited opportunities for dairy farmers to form horizontal connections with each other, making it difficult for them to feel free to discuss their concerns. Furthermore, during the Meiji era, there were limited means to grasp the ever-changing concerns of dairy farmers in real time.
In order to solve these problems, Meiji introduced “coorum” and launched “Meiji Dairy Advisory”, a community site for dairy farmers. COMMUNITY” opened on September 1st. It is a platform that makes it easy for dairy farmers located all over the country to easily discuss their concerns, and like SNS, you can share photos and receive information from Meiji. Through this, we aim to operate a community where we can more easily provide useful information from the Meiji era by strengthening ties between dairy farmers.
Reasons for deciding to introduce coorum
* Build a highly customizable community with no code*
It is possible to create and easily customize a community that matches your brand’s worldview without any code. With basic operations such as drag and drop, you can build a community with a rich UI/UX.
* Equipped with a function that promotes two-way communication between users* We will further enliven the community by utilizing various posting menus such as bulletin board format, Q&A format, SNS format, point rank function and badge function to encourage user activation, and mention function and notification function to encourage interaction between users.
* A support system that supports community management in an escort style * Through regular communication and discussion, our members will support community building and revitalization measures tailored to your business content and objectives.
About the online community site “Meiji Dairy Advisory COMMUNITY” “MDA Community” is a website exclusively for dairy farmers, and with the keyword “sustainable dairy farm management,” it not only allows dairy farmers to interact with each other, but also to solve problems by providing information to each other, and to help people with whom they had no contact until now. It is a community where you can build new relationships by creating connections between dairy farmers. Community site URL: https://mda-community.coorum.jp/
Meiji Co., Ltd. Comments from the person in charge
We empathize with dairy farmers’ desire to make their farms even better than they currently are, and are engaged in MDA activities. As the environment is constantly changing, we have set up this community where we can not only meet face-to-face but also easily communicate with each other so that we can always catch up on the concerns of dairy farmers. I would like to expand the circle of dairy farmers across the country who share the same passion!
About Meiji Co., Ltd.
We are a food company that provides products and services with a focus on deliciousness and nutritional value, such as dairy products such as yogurt, cheese, and milk, chocolate, and nutritional foods. As professionals in food and health, we contribute to the healthy eating habits of customers of all generations.
Official website: Meiji Co., Ltd.
About coorum
“coorum” is a loyal customer platform that provides one-stop services from community management to customer analysis and realizes marketing and business strategies based on loyal customers.
In addition to improving customer loyalty through a community that creates continuous points of contact with customers, it is also possible to collect customer feedback and analyze customer insights, which helps customers make business decisions such as marketing, PR, and product development. We support business growth by reflecting the voices and insights of customers.
coorum HP：
https://coorum.jp/
You’ll understand right away! Loyal customer platform “coorum” service introduction materials:
https://coorum.jp/document_requests/
* [Asobica Co., Ltd. Company Profile] *
Company name: Asobica Co., Ltd.
Address: A-PLACE Gotanda Building 9F, 2-27-3 Nishigotanda,
Shinagawa-ku, Tokyo 141-0031
Representative: Representative Director and CEO Takaya Imada Company website: https://asobica.co.jp
Management media: https://coorum.jp/cxin/
* [Meiji Co., Ltd. Company Profile] *
Company name: Meiji Co., Ltd.
Address: 2-2-1 Kyobashi, Chuo-ku, Tokyo 104-8306
Representative: Katsuya Matsuda, Representative Director and President Company website: https://www.meiji.co.jp/corporate/
* [Contact information regarding this release] *
Asobica Co., Ltd.
Mail: info@asobica.co.jp
Person in charge: Public Relations