[iRidge Co., Ltd.] Held a seminar for managers and marketers on “How to use app data to turn customers into fans”
*iRidge Co., Ltd.*
Press release: September 17, 2024
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Seminar for managers and marketers “How to use app data to turn customers into fans” held
*September 25th (Wednesday) 14:00-14:45 @Zoom Webinar | Explaining a growth marketing scheme that uses data to lead your business to growth*
iRidge Co., Ltd. (Head office: Minato-ku, Tokyo, Representative Director and President: Oda)
Kentaro, Tokyo Stock Exchange Growth: 3917 (hereinafter “iRidge”) announces that it will hold a seminar for managers and marketers on September 25, 2024, “How to use app data to turn customers into fans.” Masu.
In today’s world where marketing measures are diversifying, it is essential to take a variety of approaches such as apps, SNS, videos, online advertisements, and seminars. However, it seems that there are many cases where these measures do not go well and do not produce the desired results because a full-funnel design is not in place, from the overall strategy to the implementation of measures and the PDCA cycle to create fans.
In order for a measure to be successful, it is important to start by assembling the overall strategy in as much detail as possible, including “who, when, where, what, and how,” and then approach it based on data. When utilizing data, the key is “how to collect, analyze, and utilize data,” and what is especially important is the use of customer data obtained through apps. The data that can be collected through apps is important behavioral data for deepening customer understanding, and by utilizing this data for marketing measures and strengthening customer relationships, it is possible to produce even greater results.
In this seminar, we will discuss what measures to take with the app and collect useful data, and how to use the data collected with the app in other customer attraction media such as online advertising and SNS. We will introduce a growth marketing scheme that utilizes apps, focusing on .
You can enter or leave the seminar at any time, so you can participate at your convenience. Please feel free to apply.
*Event overview*
Seminar title: How to use app data to turn customers into fans Date and time: September 25th (Wednesday) 14:00-14:45 *You can enter or leave the room midway.
Holding method Online (Zoom webinar) *Participation fee: Free *After completing your application, we will send you a separate “viewing URL” via email.
Application URL https://iridge-7767001.hs-sites.com/seminar_20240925
・Marketers who want to effectively utilize data collected through apps for marketing purposes
・Managers who want to further grow their business
・Marketers who want to know the process of utilizing data and linking it to measures
・Marketing staff who are unsure whether they are properly verifying the effectiveness of their measures
・Managers who want to use data to further grow their business Seminar contents – What is growth marketing? ?
・Why app data is becoming more important
・How to obtain useful data using the app
・Growth marketing scheme using apps
・What is iRidge’s total production?
・Question and answer session
If you participate
What you need to know ・How to use app data
・How to get useful data in the app
・How to use data obtained from apps for marketing
・Growth marketing scheme using apps
Speaker iRidge Co., Ltd. Business Production Division Production Department chief producer
Takeshi Ono
I have experience producing both online and offline (printing, events, sales promotion, owned media, digital marketing) for clients in various industries. He specializes in overall project management, including overall policy strategy, CRM strategy design, overall design of each policy product, UI/UX design, creative design, and
system/infrastructure design.
iRidge Co., Ltd.
iRidge Co., Ltd. supports DX in a wide range of areas, including retail tech, fintech, MaaS, and business support, with a focus on corporate app business support and business production support. In app business support, we have an industry-leading track record in planning and developing OMO* apps, and the number of monthly active users of the apps we have worked on is over 90 million, one of the largest in Japan. Our main product is APPBOX, an app business platform that can be used for everything from development to function expansion and marketing measures.
*Online Merges with Offline: Marketing that integrates online and offline Business production support is not limited to apps, and can support everything from communication design strategy planning to planning and implementation of measures that integrate digital and real. In collaboration with our group company Qoil, our team consisting of producers, planners, creative directors, etc. provides unique value that transforms point-based consultations into surface-level solutions. We have a wide range of experience working with top companies in the industry, including general electronics
manufacturers, financial service providers, and telecommunications carriers.
https://iridge.jp/