Takarush and ANA
*TAKARASH Co., Ltd.*
Press release: September 17, 2024
**
Takarush and ANA
– To the area called Kyoto, which has a strong image of being reached by train, you can use the airline ANA’s smartphone app “ANA
Pocket” will be used to attract users who frequently fly to Kyoto. ●We will use ANA Pocket to attract customers to Kyoto, and use Takarush’s treasure hunt to tour Kyoto City, attracting a wide range of tourists.
Takalash Co., Ltd. (Representative Director: Takashi Saito, Head Office: Shinagawa-ku, Tokyo, hereinafter referred to as Takalash) and ANA X Co., Ltd. (Representative Director and President: Kanda) Shinya, head office: Chuo-ku, Tokyo, hereinafter referred to as ANA Let’s go to Kyoto. ” We will enliven tourism in Kyoto through the real treasure hunt “Kyoto’s Healing Treasures,” which is one of the measures of the campaign.
* ◯Campaign details*
・Treasure hunt title
Searching for “Healing Treasures of Kyoto” with the knowledgeable Tengu
・Implementation period
Ongoing until September 30, 2024 (Monday)
・Venue
Kunshukan, Shinpūkan, Bukkoji Temple (Shimogyo Ward, Kyoto City), Sairaiin Temple (Kenninji Temple sub-temple), inside the Tokaido Shinkansen train
*Please note that this is not Bukkoji Temple in Sakyo Ward, Kyoto City.
・Kyoto Clear Award
For those who have cleared the 4 mysteries in Kyoto City the final mystery We will give you a limited edition folding umbrella with UV protection (for both sun and rain, navy or khaki beige)!
*Please note that you cannot specify the color. There is no need to clear the Shinkansen mystery. The prize is
The number is limited. Prizes are subject to change without notice. Thank you for your understanding.
・Shinkansen Clear Award
If you clear the Shinkansen Mystery 2 or more mysteries in Kyoto City, you will receive a limited fan!
・Detailed campaign page
* https://souda-kyoto.jp/other/iyashi_nazotoki/*
* ◯Respective roles and strengths of the two companies*
・Takarush
Visit spots in Kyoto city using a unique experiential program from Japan’s only treasure hunting company
A treasure hunt will be held and a tour around the city will be implemented.
・ANA X
Air travel interest group for ANA Pocket, the official ANA smartphone app where you can earn miles on every trip
We will reach approximately 2 million users and implement measures to attract customers from all over Japan to Kyoto.
Takarash and ANA
* [TAKARASH Co., Ltd.] *
Established in April 2001 as the only company specializing in treasure hunting in Japan. Real Treasure Hunt, which has over 400,000 members and a cumulative total of over 10 million participants, is a one-of-a-kind experience that allows you to experience extraordinary excitement through the successful experience of “facing difficulties and finding treasure with your own hands.” This is the second experiential program.
▷TAKARASH official homepage
* https://takarush.co.jp/*
* [ANA X Co., Ltd.] *
ANA X Corporation is the platform operating company of the ANA Group. Based on the customer base we have cultivated through our airline and travel business as well as our life service business represented by the ANA Card, we create services that enrich the lives of our customers, and also contribute to solving regional and social issues through the movement of people. We are working towards achieving this goal.
In this initiative, we will be in charge of promoting customer referrals to Kyoto using the smartphone app “ANA Pocket.”
▷Download “ANA Pocket” (common for iOS/Android)
https://anapocket.go.link?adj_t=1gpb350q&adj_adgroup=jr-central_kyoto202409 ▷ “ANA Pocket” official website
* https://www.ana.co.jp/ja/jp/share/ana-pocket/*