[Ebara Foods Industry Co., Ltd.] New commercial for Ebara Foods “Petit Nabe” will start broadcasting from September 17th (Tuesday) *Ebara Food Industry Co., Ltd.*
Press release: September 17, 2024
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Ebara Foods “Puchitto Nabe” new commercial will start airing from September 17th (Tuesday)
*The ingredients in the pot can be used to season stir-fried meat and vegetables! ? Yasushi Seto takes on the challenge of cooking demonstration*
Ebara Foods Industry Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, Representative Director and President: Takeshi Morimura) is a company founded by actor Seto.
A new commercial featuring Koji Yasushi that promotes the convenience and versatility of the “Puchit Nabe” series, “Puchit Nabe
Demonstration Edition”
“Yosenabe” (15 seconds) will be produced and will be broadcast nationwide from September 17th (Tuesday).
In this new commercial, Mr. Seto will demonstrate cooking and introduce how to make “Puchitto Stir-Fry,” a meat and vegetable stir-fry using a “Puchitto Nabe.” Please pay attention to Mr. Seto’s nimble handling of the frying pan. Mr. Seto seemed surprised at first to use the hot pot seasoning “Puchitto Nabe” to season stir-fried meat and vegetables, but when he took a bite of the finished “Puchitto Nabe”, he was satisfied and delighted with the taste. make an expression. “Petit Nabe” is a concentrated liquid seasoning, so it can be used in a variety of menus other than hot pot dishes, such as soups, stir-fries, and seasoned rice. We aim to be helpful by proposing a general-purpose menu called “Petitto Stir-Fry” that can be easily made with all 11 types of “Petitto Nabe” lineup. The “Petit Nabe” series is a “one-piece hotpot mix for one person” that allows you to enjoy hotpot according to the number of people and your preferences. Puchitto Nabe is currently the number one selling individual hot pot brand (*), as it has been praised for its convenience of being packaged in individual portion containers and for its versatility beyond hot pot menus. “Petit Nabe Hotto On” released in August 2024
We have a variety of flavors that you can choose from to suit your tastes, including Chinese soy sauce.
* INTAGE SRI Hot pot seasoning market (Number of servings per item: 1) Cumulative sales amount from April 2023 to March 2024
Ebara Foods provides “heart, excitement, and deliciousness.” We will expand the possibilities of hot pot dishes and make hot pot a year-round home cooking.
* ■ CM story *
“Puchitto Nabe Demonstration Edition Yosenabe”
Mr. Seto appears in the kitchen wearing an apron and rolling up his sleeves. Stir-fry the meat and vegetables while shaking the frying pan, and when the heat goes through, turn the frying pan into a hot pot.
They open the “Yosenabe” and proceed with the cooking with ease, talking about “putting it on” and “mixing it”. In the scene at the dining table, Mr. Seto has a satisfied expression on his face as he stuffs his mouth full of “petitto stir-fry” with rice and enjoys its deliciousness. It is a commercial that will make you want to try making “petitto stir-fry” right away.
* ■ Commercial video *
The new commercial can be viewed on the “Petit Nabe” brand website. “Petit Nabe” brand site URL: https://www.ebarafoods.com/sp/petit/nabe/
* ■ “Petit Stir-Fry” Recipe *
The recipe for “Petit Stir-Fry” is available on our recipe site “Delicious Recipes.”
“Delicious Recipe” URL: https://www.ebarafoods.com/recipe/detail/recipe5223.php
* ■ Shooting episode *
In this commercial, Mr. Seto was filmed cooking himself. Mr. Seto cooked smoothly with his practiced hands, and all the staff were impressed by his nimble skill with the frying pan! In addition, in the eating scene, as soon as he put it in his mouth, he was surprised by the deliciousness of the “Petit Nabe” and said, “It goes so well with stir-fried meat and vegetables!” At the same time, he was filled with smiles, and he continued to eat it with rice. was impressive.
* ■ Comment from Koji Seto *
* Q. How was this shoot? *
I felt that it was really easy and convenient because all I had to do was actually cook it and put the stir-fried meat and vegetables in a “petit nabe”! This time, “Petit Nabe”
I used “Yosenabe”, but I would like to try other flavors!
* Q. Please tell us your impressions after eating “Puchitto Stir Fry”. * It had a nice aroma while it was cooking, and the moment I put it in my mouth, the flavor of the dashi spread all at once, giving me a deep taste! Another new discovery was that stir-fried meat and vegetables and “Petit Nabe” go so well together.
* Q. Please give a message to everyone *
The “Petit Nabe” series can be used not only as a hot pot, but also as a seasoning for stir-frying meat and vegetables. There are 11 different product lineups, so please find your favorite!
* ■ “Petit Nabe” lineup *
Top row from left: Yosenabe, Kimchi Nabe, Chanko Nabe, Clams and Scallop Salt Nabe, Tonkotsu Soy Sauce Nabe, Jidori Dashi Yuzu Salt Nabe
Bottom row from left: Dandan sesame hotpot, rich miso hotpot, soy milk sesame hotpot, spicy miso hotpot, warm Chinese soy sauce
* ■ CM Overview *
CM type: “Puchitto Nabe Demonstration Edition Yosenabe”
Broadcast start: Broadcast sequentially nationwide from Tuesday, September 17, 2024
* ■ Staff*
Advertiser: Ebara Food Industry Co., Ltd.
Advertising company: Yokohama Agency & Communications Co., Ltd. :FIELD MANAGEMENT EXPAND Co., Ltd. / Watson Crick
Production company: FIELD MANAGEMENT EXPAND Co., Ltd.
Creative Director: Nobuhiro Nakaji
Planning: Nobuhiro Nakaji
Executive producer: Keisuke Motomatsu
Producer: Rina Kobayashi
Production Manager: Naohito Kusunoki / Nao Harada
Directed by: Takuji Kitamura
Photography: Camel
Lighting: Yoshitaka Shimamura
Art: Nanae Takiguchi
Hair and makeup: Motoko Suga
Stylist: Yojiro Kobayashi
Offline editor: Daiki Yamaoka
Online Editor: Sakiyo Yamaguchi
Sound (mixer): Masaaki Yoshizaki
Casting: Masamitsu Sato
Cast: Yasushi Seto