[Kakashi Deru-kun Co., Ltd.] When it comes to gas stoves, it’s more about aesthetics than functionality – major manufacturers compete in design competition
*Kakashi Deru-kun Co., Ltd.*
Press release: September 17, 2024
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When it comes to gas stoves, it’s more about aesthetics than functionality: Major manufacturers compete in design competition *Survey on the popularity of exchangeable home equipment*
Exchange Co., Ltd., which sells housing equipment online
(https://www.sunrefre.jp
, head office Shibuya-ku, Tokyo, TSE Growth: 7695) has recently conducted a survey on the popularity of home equipment (August 2018). In the gas stove category, middle-grade products with a focus on design dominate the top rankings. Customers chose “looks” over multi-functions. Rankings for items other than gas stoves are published on the Kakudekiru-kun website.
https://www.sunrefre.jp/ranking/
* ■“Upper middle” accounts for 3 models in the top 5*
In August’s overall ranking of gas stoves, 2nd to 4th place were taken up by “upper middle” grades, which are mid-grade models with added design features. In recent years, gas stoves have become increasingly high-tech, with features such as being able to be operated from a smartphone and displaying the temperature on an LCD screen. However, the product that the customer chose was one with “good functionality and a nice design.”
Gas stoves are broadly divided into three grades. There is a basic grade (from 60,000 yen) with the minimum necessary functions, a middle grade (from 110,000 yen) with a highly functional grill and glass top, and a high grade (from 110,000 yen) with plenty of cutting-edge functions. From 180,000 yen)*. Among them, sales are increasing recently for higher-grade middle-grade products that come in a wide variety of colors and are made of glossy materials.
*All prices are our sales prices
* ■Design competition intensifies, with a significant increase in series due to renewal*
In the overall ranking, Paloma Repura continues to take first place due to its excellent balance of price and functionality. Although it is inexpensive, it has all the functions and has secured its undisputed number one spot.
In the middle grade category, models that are about 20,000 yen more expensive than other middle grades dominate the top rankings. Paloma Fasis Grand, which rose to third place, has been renewed from the old brand “Fasis” and has a significantly improved design. In the upper-middle market, Rinnai Lisse has been popular for many years, but Paloma’s share is increasing with the renewal of Fasis following Wizna (released in 2022).
*Survey overview*
Survey target: Products ordered on the “Home equipment cost-effective! Exchangeable-kun” site
Survey period: 2024/8/1-2024/8/31
Target products: 10 categories including wall-mounted air
conditioners, water heaters, toilets, gas stoves, etc.
Please see the URL below for rankings of other facilities.
https://www.sunrefre.jp/ranking/
* 【Company Profile】*
Name: Exchangeable Kun Co., Ltd.
Address: Tokyo Tatemono Higashi-Shibuya Building 7F, 1-26-20 Higashi, Shibuya-ku, Tokyo 150-0011
URL: http://www.sunrefre.jp