[Beijing University Advantage Co., Ltd.]
(Overview / 可惟为) “9th China Brand Value Ranking of Top 100” and “World Brand Value Ranking of Top 900” were officially announced at the Beijing China International Services Trade Fair.
*Beijing University Advantage Co., Ltd.*
Press release: September 17, 2024
**
(Overview / 可惟为) “9th China Brand Value Ranking of Top 100” and “World Brand Value Ranking of Top 900″ were officially announced at the Beijing China International Services Trade Fair.
On September 12, 2024, at the Beijing China International Services Trade Fair, (* 大观・可惟为)*
The 9th China Brand Value Ranking of the Top 100 and the World’s Top 900 Brand Value Ranking have been announced. (*大观・可惟为)*
The “9th Top 100 Chinese Brand Value Rankings” and “Top 900 World Brand Value Rankings” of China Brand Value Evaluation Standards are based on the principles of fairness, equity, and science, and strictly identify famous companies with brand reputations around the world. Selected companies will be measured using the unified Chinese brand value evaluation standard. The Chinese brand value evaluation criteria includes Peking University, Tsinghua University, Central Policy Research Office of the Communist Party of China, Development Research Center of the State Council, National Development and Reform Commission, Ministry of Finance, National Bureau of Statistics, State Administration of Taxation, People’s Bank of China, and Beijing Normal University. , the Communication University of China, the Central Culture Cadre Management Academy, etc., are the heart and soul of experts and scholars. We have created a ranking of 900 that can withstand the evaluation of brand value around the world.
* (大观・可惟为)*
The total brand value of the “9th Top 100 Chinese Brand Value Ranking” and “Top 900 World Brand Value Ranking” was 11,199,292,900,000 yuan, and the average brand value was 124,437 million yuan, which was the previous ranking of 900 in the world. It increased by 1.84%. The global economy as a whole is on the road to recovery, and corporate brand value is increasing, albeit slightly. (*
Overview・available)*
Companies from 43 countries and regions were ranked in the “9th Top 100 Chinese Brand Value Rankings” and the “World Top 900 Brand Value Rankings”. The rankings are as follows, in descending order of the number of companies that made it into the rankings. 296 companies in the United States, 162 companies in China (125 companies in mainland China, 19 companies in Hong Kong, 18 companies in Taiwan), 81 companies in Japan, 38 companies in France, 38 companies in the United Kingdom, 33 companies in Canada, 31 companies in India, 31 companies in Germany, and South Korea. The number of companies is increasing: 25 companies, 19 companies in Switzerland, 15 companies in Australia, 13 companies in the Netherlands, 12 companies in Sweden, 10 companies in Italy.
8 companies in Spain, 7 companies in Russia, 7 companies in Brazil, 7 companies in Ireland, 7 companies in Finland, 6 companies in Singapore, 6 companies in Saudi Arabia, 5 companies in Denmark, 5 companies in South Africa, UAE
4 companies in Belgium, 3 in Austria, 3 in Norway, 3 in Turkey, 3 in Indonesia, 2 in Qatar, 2 in Mexico, 2 in Thailand, and 2 in the Philippines. One company each in Luxembourg, Colombia, Czech Republic, Poland, Bermuda, Peru, Vietnam, Portugal, and Malaysia. Compared to the previous ranking of 900 global brand values, the top three countries remained unchanged: the United States, China, and Japan. The United States has increased by 10 companies since the 8th, China has decreased by 17 companies, and Japan has increased by 8 companies.
In order to ensure the authority and reliability of the rankings, past rankings have been entered after rigorous verification.
The photo was taken on August 25, 2024.
held a private seminar on the “9th Top 100 Chinese Brand Value Ranking” and “World Top 900 Brand Value Ranking” announced by Peking University Graduate School. Numerous experts and company representatives from academia, business and media provided an unbiased evaluation of the rankings. He provided professional and constructive opinions. At the same time, we always insist on requesting
professional evaluation from the evaluation agency officially established by the Ministry of Finance to ensure the authority and accuracy of the data.
Since 40 years of reform and opening up, Chinese enterprises have made great progress, and Chinese brands have gradually developed, but at the same time they are facing great difficulties and challenges. The development of a private economy is essential to achieving
modernization. It also calls on enterprises to constantly improve their risk tolerance capabilities and core competitiveness, attach great importance to social responsibility and sustainable development, and establish a good corporate image.
Mr. Yan Yu, executive director of the Southwest Branch of the Peking University School of Economics, director of the Strategic Cooperation Office of the Peking University School of Economics, and researcher at the Institute of Social and Economic History of Peking University, is a comparative scholar of world civilizations. At present, China’s development is characterized by both strategic opportunities and risks and challenges. Placing the promotion of brand construction in an important position, the promotion of brand value has increasingly become a core indicator for measuring the soft power of enterprises, and has important strategic significance for the development of Chinese brands.
He is a researcher at Peking University’s Brand Value and Evaluation Research Platform, and a spokesperson for the “(Daiguan) Ranking of China’s Top 100 Brand Values” and the “(Daiguan) Ranking of the World’s Top 900 Brand Values”.
Ms. Song Jinhong, Chairman of Beijing Taiguan Advertising Co., Ltd., gave a detailed evaluation of the “9th Top 100 Chinese Brand Value Rankings” and “World Top 900 Brand Value Rankings”: “(Daguan) 9th Achieved brand value added revenue for companies ranked in China’s Top 100 Brand Value Rankings and World’s Top 900 Brand Value Rankings; Stable brands in the stock market for ranked companies continues to perform well, increasing investor confidence. At the same time, the quantification of global brand evaluation value, the value of financial stocks, which directly affects the corporate brand value, has a positive financial brand power in the expansion of the company’s direct brand.
Although the United States remains at the top in terms of the number of countries and regions ranked, with China and Japan ranking second and third respectively, the overall economy is stable and improving. It is thought that this is working in favor of management. Looking to the future, the two wings of traditional and emerging industries will come together to help economic development and enhance the value of corporate brands.
Cooperate with sponsors
In order to ensure the healthy and strong development of the world’s brand business and the effective promotion of health for all ranked companies, all ranked companies will receive a sponsorship fee of ¥300,000.00, which is exactly 10,000 yuan. . Also,*
Overview/availability*
will participate in the brand value evaluations of the “10th Top 100 Chinese Brand Value Rankings” and the “World Top 900 Brand Value Rankings,” and together we will witness and promote the leap forward in brand value.
Payment information:
Account name: Beijing Yinyu Kuo Network Technology Co., Ltd. Bank name: Citic Bank Co., Ltd. Beijing Wanliu Branch.
The account number is 8110701013802268122.
Once the note has received the full amount, we will arrange for the professional appraisal to be mailed to you.
In order to proactively expand the brand value of the world’s top 900 companies in terms of brand value, we launched a welfare site called “Brand
Party
900” and the shopping mall “BP900i” are already starting to have an effect. You can experience the great products and services of the world’s 900 largest companies in one place. This is not only a marketing upgrade to the brand value ranking economic wisdom dividend, but also an important measure for enterprises to obtain the expected return of brand value and establish international trade brand authority. We are exploring new opportunities together.
Currently, Switzerland’s “Nestlé” and Belgium’s “AB”
“InBev”, “Samsung Group” in South Korea, “Unilever”, “Diageo”, “Ligets” in the UK, “Siemens”, “Porsche Car”, “Henkel”, “Deutsche Post” in Germany, “Pola”, “Eulaya”, “LVMH” in France ,
U.S. “P &
G” “Coca-Cola” “Starbucks” “UPS Express” “FedEx” “Deltec” “Boeing” “Kimberly” “Monster Beverages” “Marriott International” “Hormel Foods” “Carlsberg” in Denmark “Heineken” in the Netherlands “Italy” “Eni Group”, “Italian Post”, Japan’s “Kyocera”, “Daikin”, “Sicom”, “Panasonic”, “Sony”, “Japan Post Holdings”, China’s “Gojo”, “Suzhou Laozang”, “China Mobile”, “China Heian”, “AIA Insurance”,
“Jingdong”, “Chinese Life”, “Gree Electric”, “Xiaomi Group”, “Hikvision”, “Lenovo Group”, “SF
List of “Top 900 Global Brand Values” of more than 100 domestic and foreign companies, including “Holding”, “Nongshan Shanquan”, “Shuanghui Development”, “China Taiping”, “TCL Technology”, “Furujing Gong Liquor”, “China Guo Tabi”, etc. “Participating in Brand Party 900”, high quality resources on hotels, aviation, yachting, sports, fitness and more.
The “9th Top 100 Chinese Brand Value Rankings” and “Top 900 World Brand Value Rankings” are sponsored by Afternoon Tea (Beijing) Liquor Restaurant Management Co., Ltd.
Here are the 9th China Brand Value 100 Strongest (Taguan and Kewei) and the 900th World Brand Value (Taguan and Kewei)