[01Booster] “Caferate -Eating Coffee-” Pop-up store opened at Yurakucho Marui *01Booster*
Press release: September 17, 2024
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“Caferate -Eating Coffee-” Pop-up store opened at Yurakucho Marui *A new type of coffee sweets created by four pastry chefs will be sold from September 25th (Wednesday) to October 3rd (Thursday), 2024* Zero One Booster Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: George Goda,
01Booster) will open a pop-up store on the 1st floor of Yurakucho Marui from September 25th (Wednesday) to October 3rd (Thursday), 2024, with a unique material called “Caferate” that allows you to eat the whole coffee. I will.
At the store, in addition to tasting and selling two types of original cafe rate, we also have “Art of
We will sell sweets created by a collaboration of four pastry chefs under the theme of “CAFEXLATE”.
Additionally, we will be running a SNS campaign exclusively for visitors during the event.
Cafexlate official website: https://cafexlate.jp/
*Pop-up store opening overview*
Location: Yurakucho Marui 1st floor (2-7-1 Yurakucho, Chiyoda-ku, Tokyo) Period: September 25th (Wednesday) – October 3rd (Thursday)
Business hours: 11:00-20:00
*Until 19:00 on the last day only
*About collaboration/opening products*
* Yayoi’s Bonbon/Caferate (collaboration product) *
YAYOI TOKYO Chef Yosuke Otsuka
6 pieces/box
2,780 yen (tax included)/box
*Chef Yosuke Otsuka*
・Many awards including first place at the FIPGC Milan World Tournament -Started his career working with a famous pastry chef and participated in the launch of commercial facilities and luxury inns. YAYOI TOKYO will open in Sangenjaya, Tokyo in 2023
・Activities are wide-ranging, including developing various recipes for companies and events.
https://shop.team-yayoi.com/
* Chunk Cookie Cafe Noisette (Collaboration Product) *
LIFENRI Chef Yuki Shimizu
3 pieces/bag
1,560 yen (tax included)/bag
*Chef Yuki Shimizu*
・After graduating from Japanese Confectionery College, gained 6 and a half years of experience at Seijo Alps in Setagaya Ward.
・Became chef pastry chef and chef chocolatier at Jiyugaoka “Origin Nu Cacao (Relais Desserts)”
・After working as a person in charge of product development for a company, he is currently launching the LIFENRI brand.
・Opening a physical store near Matsubara Station on the Setagaya Line in the fall of 2023
https://lifenri2022.base.shop/
* Caferate Almond, Caferate Noisette (collaboration product) * RESPIRER Chef Ryosuke Horio
100g each/box
2,180 yen each (tax included)/box
*Chef Ryosuke Horio*
・Worked for 10 years at Jewel Robuchon in Paris/Hong Kong/Japan ・ Appointed as Pastry Chef at Park Hyatt Shanghai
– Appointed as Executive Pastry Chef at Mandarin Oriental Hotel Pudong Shanghai ・Return to Japan and launch new brand RESPIRER in 2024
https://www.instagram.com/ryosukehorio?igsh=NTc4MTIwNjQ2YQ==
* Cafe rate terrine (collaboration product) *
Tatsunori Sato Chef Tatsunori Sato
1 piece (250g)
3,080 yen (tax included)/piece
*Chef Tatsunori Sato*
・Studyed under Chef Oguma, representative of Japan at Coupe du Monde 2019, and honed his skills as a chocolatier.
・In 2022, Chocolate Times Co., Ltd. was established. Developed many chocolate products for famous chocolatiers, luxury hotels, and luxury companies.
・Launch your own brand “Tatsunori Sato” in winter 2023
・Won the bronze medal at ICA (International Chocolate Awards) Asia Pacific in 2024
https://moka-chocolate.com/?category_id=65ab3b8fe3d9a4002b919db0
* Cafferate Nicaragua Santa Ana Farm SHG -Roasted- (Original product) * 5 pieces/bag
1,280 yen (tax included)/bag
* Cafferate Ethiopia Yirgachaffi G1- Fruity – (Original product) * 5 pieces/bag
1,280 yen (tax included)/bag
*About visitor-only SNS campaign*
During the pop-up store opening period, we will conduct a SNS campaign exclusively for visitors.
Among the visitors, 20 people who follow the official SNS (Instagram or We will inform attendees how to participate.
*About cafe rate*
Cafferate is a unique material that allows you to eat the whole coffee, which was created with the idea that “we want you to fully enjoy the uniqueness of carefully grown coffee beans.” Unlike the “drinking” style where about 70% of the beans remain in the filter, this is a new style that allows you to enjoy 100% of the coffee’s aroma oils without spilling it. It is manufactured by blending coffee powder made by finely pulverizing whole coffee beans, cocoa butter, and vegetable oil (combination patent registered [No. 7068149]).
* Value provided by Caferate *
*The joy of enjoying coffee*
●Since you eat the whole coffee bean, you won’t lose any of the coffee’s aroma oils, and you can enjoy the differences in the origin and roasting of the beans more directly than in the drinking style.
*Sustainability, enjoying beans without throwing them away*
●You can eat all the coffee beans that would otherwise be thrown away in the drinking style.
*About the developer*
*Zero One Booster Co., Ltd.*
* Caferate Business Representative Akinori Itoyama*
Graduated from Kyushu University Graduate School of Systems Life Science. At the same graduate school, he majored in molecular biology and earned a doctorate.
Joined Suntory Holdings Limited and experienced product development of beverages such as “BOSS”, R&D strategy planning, and new business development.
Through the company’s in-house venture system, he created a plan for the “Caferate – Eating Coffee” business, which he launched and is promoting at 01Booster.
*Official website/SNS*
Click here for the latest information on Cafe Rate
Official website: https://cafexlate.jp/
Instagram: https://www.instagram.com/cafexlate
X: https://x.com/cafexlate_jp
Zero One Booster Co., Ltd.
Based on our corporate philosophy of “Changing the world through the power of business creation,” we have established an open innovation program that promotes collaboration between major companies and venture companies, a system to promote in-house new business, an open recruitment new business program, and a secondment system. We are developing business development programs, etc. In addition,
Yurakucho’s “SAAI” Wonder is a working community that gives form to individual ideas.
01Booster, which supports the operation of “Working Community” and startups from scratch.
Studio, and startup collaboration management cloud InnoScouter. We also make venture investments through our group company 01Booster Capital, and support business creation from multiple angles. Trade name: Zero One Booster Co., Ltd.
Representative: Representative Director George Goda
Address: 1st floor, Shin-Tokyo Building, 3-3-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005
Established: March 2012
Business details:
Shared offices for entrepreneurs, corporate accelerator/intrapreneur accelerator program planning and management, intra-company
entrepreneurial training, investment and financing support, business creation consulting, M&A intermediary support, etc.
URL: https://01booster.co.jp
*Corporate Accelerator is a registered trademark of 01Booster.