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Home » Explore » Demonstration begins in Shima City regarding “Machispo,” an initiative aimed at revitalizing local communities through sports DX.

Demonstration begins in Shima City regarding “Machispo,” an initiative aimed at revitalizing local communities through sports DX.

NTTSportic Co., Ltd.
Demonstration begins in Shima City regarding “Machispo,” an initiative aimed at revitalizing local communities through sports DX. – “Machispo” introduces sports DX to the nation’s first elementary and junior high school gymnasium, links with facility management system, and allows online viewing of surfing spots –
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Shima City
Nippon Telegraph and Telephone West Co., Ltd. Mie Branch
NTTSportic Co., Ltd.
Shima City (Mayor: Masakichi Hashizume), Nippon Telegraph and Telephone West Corporation Mie Branch (Branch Manager: Maki Sato, hereinafter referred to as “NTT West”), and NTTSportic Corporation (Representative Director and President: Masatoshi Nakamura,
hereinafter referred to as NTTSportic) will be established in July 2024. On the 26th, we concluded a “Comprehensive Collaboration Agreement on “Machispo,” an initiative aimed at revitalizing local communities through sports DX” (hereinafter referred to as the “Cooperation Agreement”) in Shima City, and began demonstrations. Based on this collaboration agreement, the three parties will introduce sports DX solutions (AI cameras, community platforms, smart lock systems, etc.) on a trial basis to some sports facilities and elementary and junior high school gymnasiums in Shima City, and will promote regional sports and The Shima City Sports Promotion Plan and the Shima City Sports Facility Development Basic Plan (formulated by Shima City) will be implemented by strengthening the communication power of competitions and practices, improving the efficiency of facility management, and revitalizing the local community by promoting lifelong sports. We will conduct verification to accelerate the process.
1. Purpose of cooperation agreement
Shima City is implementing various specific measures to realize a lifelong sports society based on the three basic goals of “promoting lifelong sports,” “improving and improving sports facilities,” and “nurturing and supporting sports organizations.” We are expanding. In addition, NTTSportic is working on the town development “Machispo” (*see attachment) to create a new local community through sports DX, and is currently collaborating with NTT West Japan to promote “Machispo” to local governments nationwide. We are proceeding with expansion.
This time, the three parties will build a comprehensive partnership and cooperative relationship in the sports DX field centered on Machispo, and promote collaborative efforts to solve regional issues while utilizing the human and material resources of each party. By doing so, we aim to form and develop a vibrant local community and improve services.
2. Overview of cooperation agreement
Deploying sports DX solutions to “Shima City Aji Arena (Ocean Hall),” “Nagasawa Baseball Stadium,” “Kokufu Shirahamaenchi Rest House,” “Shima City Fumioka Junior High School (Gymnasium),” and “Shima City Ugata Elementary School (Gymnasium)” in Shima City. We will actively promote urban development based on sports.
For example, we automatically film games held at Nagasawa Baseball Stadium using a baseball-specific AI camera, broadcast live and archives, and at the same time provide online support on a community site, as well as a facility reservation management system for elementary school and junior high school gymnasium users in school opening projects. ︎Smart lock x ︎ Through collaboration between smart locks and cameras, online viewing of Japan’s leading surfing spots, and the use of newly developed tracking cameras, we will create a form of “city development that utilizes sports that are unique to Shima City.” Masu.
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Baseball-specific AI camera installed at Nagasawa Baseball Stadium (left: home side, right: center side)
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Cameras and smart locks at the entrance installed in the gymnasium of Fumioka Junior High School and Ugata Elementary School
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A camera installed at the Kokufu Shirahamaenchi rest house that allows you to check the wave situation in real time.
3. Division of roles
Request for cooperation from Shima City related parties, etc. Support for full-scale introduction of sports DX solution after NTT West demonstration, etc.
NTTSportic Operation lectures for installed facilities, online support, etc. 4. Opening of “Machispo Shima City Portal”
Photographed using the sports DX solution installed at “Shima City Aji Arena (Ocean Hall),” “Nagasawa Baseball Stadium,” “Kokufu Shirahama Enchi Rest House,” “Shima City Fumioka Junior High School
(Gymnasium),” and “Shima City Ugata Elementary School (Gymnasium).” We will begin operation of a dedicated support community platform “Machispo Shima City Portal” that will distribute videos.
Viewers of the “Machispo Shima City Portal” can, for example, watch in real time the game at Nagasawa Baseball Stadium filmed with an AI camera or the state of the waves as seen from the Kokufu
Shirahamaenchi Rest Building, as well as enter support comments for the game. By disseminating local information, we will operate it as a place for local exchange that connects Shima City, facility users, and local residents through sports.
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The “Machispo Shima City Portal” can be accessed from the URL listed below. ▼Machispo Shima City Portal
https://web.spo.live/group/ctmu2excpo (WEB version)
*By downloading the iOS/Android smartphone app “SpoLive”,
You can use all functions such as support chat.
5. Future developments
In this demonstration project, which will run until the end of 2024, we will work on distributing videos of tournaments and matches held at each facility that has introduced the Shima City Sports DX Solution. In addition, in addition to using the facilities in elementary school and junior high school gymnasiums for open school projects, we will examine whether there is any room for use in club activities or school classes, etc. In addition to verifying the effectiveness, we will expand the installation location and develop further usage scenarios. We will also work to create
Through these efforts, we aim to fully introduce sports DX solutions from 2025 onwards, with the three basic goals of “promoting lifelong sports,” “developing and enhancing sports facilities,” and “nurturing and supporting sports organizations.” , we will accelerate the realization of a lifelong sports society.
*The information contained in the news release is current at the time of announcement. Please be aware that the information at this time may differ from the information at the time of announcement.
About town development “Machispo” using sports DX
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As a system that allows us to easily and continuously produce and operate content that utilizes local sports, we will utilize the Machispo platform (automatic visualization community) to expand the “community development through local sports” measures from point to line to area. I’ll go.
 We automatically film matches held at sports facilities using AI cameras and create video content.
We will provide a remote viewing environment through an online community platform and disseminate region-specific content. You can also write messages of support while watching the game, expanding the circle of your local community.
(Reference) https://machispo.nttsportict.co.jp/




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