The bus ball from the long-selling picture book “Nenai Kodarada”, which has been published for more than 50 years and has a total circulation of 3.47 million copies, has been renewed.
*Nippon Publishing Sales Co., Ltd.*
Press release: September 17, 2024
The bus ball from the long-selling picture book “Nenai Kodarada”, which has been published for more than 50 years and has a total circulation of 3.47 million copies, has been renewed.
Gakken Staifle Co., Ltd. (Chiyoda-ku, Tokyo/Representative Director and President: Mizuho Noguchi), a group company of Nippon Publishing Sales Co., Ltd. (Kanda, Tokyo/President: Keiji Okumura), operates the “Nenai Kodarada” bus. The ball was released on September 17th. What is “Nenai Kodare da”?
A picture book written by Keiko Sena and published by Fukuinkan Shoten in 1969. With a total circulation of 3.39 million copies (as of April 2023),
This is a masterpiece that has continued to be loved by children for more than half a century since its creation.
Many people may remember the cover image of a grinning ghost against a black background.
[There are 5 types of mascots in total, and a secret has been added! ]
What emerges from the purple bath ball is the character mascot that appears in the picture book. In addition to ghosts, black cats, and owls, a secret mascot that changes color when placed in hot water has been added.
When you melt the bath ball, it gives off a sweet scent of grapes. [Big impact! A package that looks just like a picture book]
Even if you have forgotten the story of the picture book, many people may remember this illustration. Ghost fixtures also have an impact. * ■Product information*
Keiko Sena Ghost Bath Ball
・Price: 594 yen (tax included)
・Contents: 60g (1 serving)
・Body size: φ50 mm
・Package size: W108 x H120 x D50mm
●Sold to: Toy stores, bookstores, general stores nationwide, toy sections of home electronics retailers, internet mail order, etc. ・Rakuten official online shop https://item.rakuten.co.jp/gakkensf/83084/
(C)Keiko Sena / Fukuinkan Shoten