GREENING Co., Ltd.
Urban culture hotel “Mustard Hotel Shimokitazawa” and graphic life store “Graniph” have released a collaboration room!
Graniff’s popular character “Beautiful Shadow” appears in guest rooms, and a total of 37 items are available that are perfect for travel and hotels!
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MUSTARD(TM)️ HOTEL SHIMOKITAZAWA (location: Setagaya-ku, Tokyo, hereinafter referred to as Mustard Hotel Shimokitazawa), a cultural hotel in Shimokitazawa operated by GREENING Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Masato Sekiguchi) A special collaboration “SHADOW IN MUSTARD(TM)️” with Granif (Headquarters: Shibuya-ku, Tokyo, President: Akihiko Murata, hereinafter referred to as “Graniph”) will be held from Friday, November 1, 2024. Masu.
In this project, we will release collaboration products with Granif’s most popular original character “Beautiful Shadow” and Mustard Hotel Shimokitazawa, and for a limited time only “BEAUTIFUL” will be displayed in the hotel’s guest rooms.
SHADOW ROOM (Beautiful Shadow Room) is now available. Prior to the start of accommodation, we have started accepting reservations for “BEAUTIFUL SHADOW ROOM” on the hotel’s official website from Tuesday, September 12, 2024.
In “SHADOW IN MUSTARD(TM)︎”, “You Can Go Anywhere Be Anything”. Under the theme of “Beautiful Shadow”, we will be developing various items related to travel and hotels with graphics of “Beautiful Shadow”, a mischievous and free-spirited person who always remembers to have fun at all times. There are 37 items in total, all of which are designed with an achromatic color gradation starting from Beautiful Shadow’s black, or the hotel’s signature color, mustard. Some living goods such as bed linen and loungewear are made from recycled materials. In addition, “BEAUTIFUL SHADOW ROOM”, which will be available for a limited time as a special project of this collaboration, will feature beautiful shadows appearing in the interior and amenities of the minimalist guest rooms at Mustard Hotel Shimokitazawa, adding fun to relaxing in a stylish hotel. . Each plan also comes with a gift to commemorate your stay, so you can enjoy the world of “SHADOW IN MUSTARD(TM)︎” even after your trip.
Please enjoy this unique and playful collaboration that is typical of Beautiful Shadow’s 15th anniversary this year.
・Graniph Official Online Store SHADOW IN MUSTARD(TM) Special LP https://www.graniph.com/other/shadow-in-mustard
SHADOW IN MUSTARD(TM) “BEAUTIFUL SHADOW ROOM”
Period: Stay from Friday, November 1, 2024 to Friday, January 31, 2025 (planned)*
Beautiful shadows are everywhere in this minimalist room! They appear not only in the interior but also in the amenities, adding enjoyment to relaxing in a stylish hotel. We also offer gifts to commemorate your stay so that you can enjoy Beautiful Shadow even after your trip. Additionally, each guest room is equipped with a record player. You can enjoy music from the record rentals at the front desk.
*This project has a limited number of accommodation commemorative gifts for each plan. Please note that once the limited number of reservations is reached, we will stop accepting reservations even during the period.
・Beautiful Shadow Premium Room Plan
1 night 1 room 55,500 yen~
Accommodation plan for a deluxe type room (twin). There is a unit bath, TV, and balcony in the room.
As a gift to commemorate your stay, we will prepare a total of 8 items such as room wear, face towels, eco bags (shupatto), key chains and stationery in tote bags and pouches that are not for sale.
Beautiful Shadow Premium Room Plan Accommodation Reservation Page
https://asp.hotel-story.ne.jp/ver3d/ASPP0200.asp?hidSELECTPLAN=A61AI&hidSELECTCOD1=6C690&hidSELECTCOD2=001 ・Beautiful Shadow Standard Room Plan
1 night 1 room from 33,000 yen
Accommodation plan for a superior type room (twin or double). There is a shower room in the room.
As a gift to commemorate your stay, we will prepare a total of 4 items such as room wear, key chains, and stationery in a tote bag and pouch that are not for sale.
Beautiful Shadow Standard Room Plan accommodation reservation page
https://asp.hotel-story.ne.jp/ver3d/ASPP0200.asp?hidSELECTPLAN=A61AJ&hidSELECTCOD1=6C690&hidSELECTCOD2=001 ・With Beautiful Shadow Gift Plan
For an additional 3,000 yen on top of the regular room rate (deluxe, superior, standard bank twin), you will receive a gift to commemorate your stay. Room wear and air fresheners will be provided in tote bags and pouches that are not for sale.
*This is not a stay in the Beautiful Shadow Room.
With Beautiful Shadow Gift Plan Accommodation Reservation Page
https://asp.hotel-story.ne.jp/ver3d/ASPP0200.asp?hidSELECTPLAN=A61AK&hidSELECTCOD1=6C690&hidSELECTCOD2=001 *The photo is mainly an image of the “Deluxe Hollywood Twin
(Accessible)”. The details vary depending on the room type and period of stay.
*The accommodation fee for each plan is a reference price for one room per night (no meals). Prices vary depending on the time of stay and whether breakfast is included, so please check the accommodation reservation site.
*The contents of commemorative gifts for each plan are subject to change.
SHADOW IN MUSTARD(TM)︎ Collaboration products
Release date: Friday, November 1, 2024 *Some products may have different release dates.
-Main products-
Bed linen* ¥14,000~, accent cushion* ¥3,900, room wear* ¥7,900, towels ¥1,900~, eco bag (shupatto) ¥2,500, packing organizer ¥1,900~, mobile accessories ¥1,900~, air freshener ¥1,500, Key chain ¥1,500, ballpoint pen ¥400, ring notebook ¥1,500,
Water bottle ¥2,500, tumbler ¥4,500, glass ¥1,500, mug ¥2,500, coaster ¥900 Table lamp ¥11,000 (scheduled to be released in late November 2024) and 37 other items
*This item is made from recycled materials.
*All prices include tax and are subject to change.
That’s all
Granif Co., Ltd.
Becoming the No. 1 graphics company that transmits IP to the world. With the brand mission of “Coloring the world with fun”, we aim to be a company that continues to be chosen by fans, creators/artists, and everyone involved in IP.
Official online store: https://www.graniph.com
Corporate website: https://graniph.co.jp
MUSTARD(TM) HOTEL SHIMOKITAZAWA
“Bringing new spice to Shimokitazawa, a sacred place for subculture where unique and diverse cultures coexist”
MUSTARD(TM) HOTEL SHIMOKITAZAWA is not only a place to stay, but also a place to enjoy the city, valuing the organic relationships between people, people and the city, and people and culture. We aim to exist like a taste.
3-9-19 Kitazawa, Setagaya-ku, Tokyo
Official website: https://mustardhotel.com/shimokitazawa/
GREENING Co., Ltd.
“CULTURE DESIGN LAB” develops its business centered on domestic and international culture with the keyword “city planning based on a cup of coffee.” With an eye on Japan becoming a tourism-oriented nation, we aim to establish our position as cultural entrepreneurs, and we produce and operate commercial facilities and restaurants, as well as produce PR and promotions for various brands and cultural fields. Corporate website: https://greening.co.jp/