fav hospitality group Co., Ltd.
“BASE LAYER HOTEL” to open in May 2025 fav hospitality group Co., Ltd. will jointly launch a new hotel brand with GREENING
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fav Hospitality Group Co., Ltd. (Head office: Chiyoda-ku, Tokyo, Representative director: Hidekazu Ogata) will launch “BASE LAYER HOTEL” together with GREENING Co., Ltd. (Shibuya-ku, Tokyo, CEO: Masato Sekiguchi, hereinafter referred to as “Greening”). This hotel is a new hotel brand with a new category of “Culture Business Hotel” and is scheduled to open in May 2025 in Nishiki, Naka Ward, Nagoya City, Aichi Prefecture.
■Concept: A hotel with basic functions that supports a comfortable stay and fun exploring the city.
This is a business hotel for business people with a high level of cultural sensitivity, proposing a “new form of business hotel that lets you enjoy the city.” We are developing a new category of hotels called “Culture Business Hotels” that are sought after by people who feel close to culture.
For business travelers, this is a great opportunity to not only perform at work, but also to get inspired by enjoying the culture of the city where you are staying. As the word BASE LAYER (=basic functional wear for outdoor use) suggests, it has all the basic functions necessary for a “comfortable stay” and “enjoyable play around town.”
By connecting the city and people, and people to people, and discovering and disseminating the charm of the city, we aim to provide unprecedented moving experiences and become a hub where people and cultures intersect.
Address: 2-6-30 Nishiki, Naka-ku, Nagoya, Aichi 460-0003
Number of rooms: 186 rooms
Price per customer (estimated): 12,000 yen to 32,000 yen
Additional facilities: Restaurant / Private sauna / Laundry / Locker room That’s all
About fav hospitality group Co., Ltd.
fav hospitality group (FHG) is a hospitality innovation company that aims to seamlessly connect trends, technology, finance, and design to create new “play” and “hospitality” that fit the times. We operate 14 facilities nationwide, including the group stay hotel “fav,” the top brand “FAV LUX,” and the high-end hotel “seven x seven,” which defines a new luxury. We are planning to open the facility. We are actively working on developing new hotel content through collaboration with other industries and improving the hotel experience using DX and AI.
About Kasumigaseki Capital Co., Ltd.
Kasumigaseki Capital began by rebuilding a shopping center damaged by the Great East Japan Earthquake in 2011, and has continued to develop solar power plants, hotels, logistics facilities, and healthcare facilities, and expand its overseas business and operations. Based on our management philosophy of “turning issues into value,” we will continue to face the social issues in front of us and focus our efforts on converting them into future value.
・Official website: https://kasumigaseki.co.jp/
About GREENING Co., Ltd.
GREENING is a “CULTURE DESING LAB” that develops its business centering on domestic and international culture, with the keyword “city planning based on a cup of coffee.” By fusing the field of cultural design, which includes architecture, food and beverages, hotels, art, and design, with the field of digital technology, which is responsible for solving business issues that foster culture, we aim to transform culture into new values and ecosystems in Japan, which is becoming a tourism-based nation. We aim to become culturalpreneurs who can lead to creation.
https://greening.co.jp/