Morigene Co., Ltd., a forest ecosystem co-creation company, is established from the “Forest Revitalization Industry”
*SUNDRED Co., Ltd.*
Press release: September 17, 2024
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Morigene Co., Ltd., a forest ecosystem co-creation company, is established from the “Forest Revitalization Industry”
*Using SUNDRED’s new industry ecosystem building mechanism, a startup has become a corporation through co-creation of a new industry born from discussions based on empathy for social issues*
SUNDRED Co., Ltd., a “new industry ecosystem builder” aiming to co-create 100 new industries (location: Shibuya-ku, Tokyo, CEO and GM: Tome)
Masanobu (hereinafter referred to as SUNDRED) is a corporation formed by Morigene, which is a trigger business for the new industry called Forest Revitalization Industry, which fosters new relationships between forests, people, and society. Kanagawa Ward, Yokohama City, Representative Director: Yoshii
We would like to inform you that we have started activities as Takuji (hereinafter referred to as Morigene).
Morigene was established on July 29, 2024 with the aim of creating an ecosystem that connects forests and people and builds a prosperous future together. Our vision is to “create a value circulation system in which the more people are involved in forests, the more the ecosystem will be restored, and people’s hearts and lives will be enriched.” We will build an ecosystem for forest utilization and regeneration through the provision of services, promotion of forest-related services, and forest data acquisition, analysis, and demonstration experiments.
*Establishment background*
The company was launched as a trigger business for the new industry “Forest Revitalization Industry” that was born from the new industry co-creation platform “New Industry Co-Creation Studio” operated by SUNDRED. This initiative aims to rediscover the value of forest resources and create new industries. Takuji Yoshii and Kazuaki Ota, who have been leading SUNDRED’s new industry project as project managers, will become the new company’s representative director and director.
* Company Profile*
Company name: Morigene Co., Ltd.
Established: July 29, 2024
Location: 8th floor, Quadrifoglio, 5-14 Kinko-cho, Kanagawa-ku, Yokohama, Kanagawa Prefecture
Management members: Representative Director and President Takashi Yoshii Director: Akira Otawa
Business content: Consulting and matching for forest utilization Providing nature education and experiences, promoting forest-related services
Forest data acquisition, analysis, demonstration experiments, etc. URL: https://mori-gene.jp
* Background and purpose of establishment *
There are many issues surrounding forests, and solving them requires cooperation from all sectors. Many people have done great work in the past, but the challenges of customer acquisition and profitability stand in the way of sustainable work. At Morigene, we collaborate with a variety of players and leverage the power of technology to build new relationships between people and forests, and between companies and forests, and build a sustainable ecosystem that will continue into the future.
* Origin of the new company name “Morigene” *
The company name, MoriGene, is derived from the words “forest” and “regeneration.” Regeneration is also translated as “rebirth” and means a state of “repeated (Re) rebirth (Generation)”. MoriGene hopes that the forest ecosystem that continues to nurture life and our daily lives will harmonize, circulate, and prosper together. We aim to be a presence that connects people.
*Recruiting ecosystem partners*
Morigene is looking for the following partners as we gradually develop projects such as “Forest Utilization Support” and
“Valorization Demonstration of Forest Data”:
Partnership with forest-related businesses
MoriGene carefully listens to the initiatives of various
forest-related businesses, understands the situations where their value is demonstrated and the conditions under which they can be provided, and then works with potential users on behalf of the businesses. We will introduce our services to you. If you are a business that would like to provide services to more people but find it difficult, please contact Morigene.
* Partnerships with universities and research institutes *
Morigene will promote the collection of various data in order to quantify and value the social and environmental impacts brought about by efforts to conserve and restore watershed ecosystems starting from forests. Regarding the standardization of data and its analysis and interpretation, we increase the validity by building partnerships with experts and experts from universities and research institutes, and Morigene is responsible for creating a system where data is
continuously collected. Masu.
* Partnerships with companies and local governments *
For companies who want to conduct joint research on evaluation methods for green transformation (GX) initiatives, and for creating related populations in watershed areas that connect forests, villages, rivers, and the sea, and for preserving watershed environments.・We will support local governments that want to work on regeneration and visualization of ecological value. MoriGene will assist you from the planning stage, including gathering partners.
If you are interested, please contact us from the official website. URL: https://mori-gene.jp
You can learn more about Morigene’s activities at Industry-Up Stars 2024, an exchange venue for startups and new industry co-creation that will be held on Thursday, September 19th.
It will also be introduced at the TOKYO SUTEAM × SUNDRED Startup Support Interim Announcement Event.
* “Industry-Up Stars 2024 ~ TOKYO SUTEAM × SUNDRED Startup Support Interim Announcement Event” *
Date and time: September 19th (Thursday) 16:00-19:20 (Networking party 19:20-20:30) *Entry possible from 15:55
Location: Online *After applying for participation, we will send you the Zoom URL to participate.
Tool used: Zoom
Participation fee: Free
Capacity: 100 people
Sponsor: SUNDRED Co., Ltd.
How to apply: Please apply from Peatix below.
URL: https://peatix.com/event/4075743/
* ■SUNDRED’s Industry-Up as a Service (ecosystem building service) * SUNDRED is a “new industry ecosystem builder” that aims to co-create 100 new industries. Based on the “new industry co-creation process” developed through academic research and project implementation, SUNDRED aims to create new industries that realize social-based objectives. We are working on industrial co-creation. Its most distinctive feature lies in its concept of creating new business and investment opportunities through the co-creation of new industries, rather than the development of new businesses by individual companies. Co-create social-based objectives through dialogue with diverse members of society, form an agenda that summarizes the narrative, scope, and elements of a new industry, incorporate it into an ecosystem hypothesis, and develop its core business (trigger business). By creating and accelerating growth, we will continue to build an ecosystem.
“Future”, a solution that accelerates co-creation of purpose and agenda Board”, the “New Industry Co-Creation Studio” which promotes the co-creation of new industry ecosystems, the discovery, training and networking of “interpreneurs” who lead the co-creation of goals and ecosystems beyond organizational boundaries. By developing and operating “places for dialogue and co-creation” such as living labs where diverse entrepreneurs gather, we are accelerating the creation of new industries, the construction of ecosystems, and social implementation required by new paradigms.
Industry-Up as a Service
https://www.industry-up.com/
* ■Company introduction*
Company name: SUNDRED Co., Ltd.
Established: Established in March 2017
Representative: Masanobu Tomome, Representative Director, CEO and GM Head office: Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo Office: 11th floor, Aoyama Palacio Tower, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo Business details: “New industry ecosystem builder” aiming to co-create 100 new industries. We will operate the “New Industry Co-Creation Studio” and will co-create new industries by concentrating resources in growth areas based on ecosystem design.
URL: https://sundred.co.jp