[Flag] Flag and TOKYO FM form a capital and business alliance to establish a new company with the aim of DXing radio marketing *flag*
Press release: September 18, 2024
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Flag and TOKYO FM form a capital and business alliance to establish a new company with the aim of DXing radio marketing
*~Development and provision of new marketing and promotion services using radio advertising~*
Flag Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Hiroaki Kubo, hereinafter referred to as “Flag”) and FM Tokyo Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director and President: Kurosaka)
Osamu (hereinafter referred to as “TOKYO FM”) will jointly operate Radio DX Alliance Co., Ltd. (Head office: Chiyoda-ku, Tokyo, CEO: Tokiwa)
We have decided to establish RDA (hereinafter referred to as “RDA”) on October 1, 2024. In order to promote DX in radio marketing, RDA will begin developing and providing a new marketing promotion service that utilizes digital technology. In addition, along with this, TOKYO We have concluded a capital and business alliance agreement in which FM will undertake Flag’s third-party allotment of capital.
[Background and purpose]
Japan’s total advertising expenditure in 2023 will exceed the previous year and set a new record high, and among these, Internet advertising expenditure continues to grow steadily due to the digitalization of society, while advertising in the four mass media is sluggish. In particular, the growth of video advertising and digital sales promotion is remarkable, and they are expected to continue to play a central role in Japan’s advertising expenditures.
Under these circumstances, TOKYO
FM has a policy of expanding digital-related revenue into a third pillar of its revenue base alongside broadcasting revenue (time/spot revenue, etc.), and in order to make this policy more concrete, it has partnered with partners in digital advertising-related business. We decided to establish a new company with Flag, which we had a relationship with, and aim to develop and provide new marketing and promotion services that utilize radio advertising.
At the same time, we hope to contribute to new revenue expansion for the 38 member stations of the Japan FM Broadcasting Association (JFN), including TOKYO FM.
[Initiative details]
1. Planning and development of digital advertisements linked to radio broadcasts We will strengthen DX development that effectively utilizes radio program content, such as converting radio programs into video content and distributing it on the Internet and other media, and using recorded videos for video advertisements. By utilizing radio programs in advertising media other than radio, such as digital advertisements, outdoor advertisements, and taxi advertisements, clients can reach a wide range of targets that cannot be reached through radio
broadcasting, and can provide cost benefits in content production. TOKYO
Through the new company, we will further evolve the form of FM’s original radio content DX.
2. Planning and development of new audio content for the podcast market Utilizing our radio program production know-how and strong network with artists and agencies, we actively plan and develop audio content for the growing podcast market. We will also promote measures to collaborate with radio terrestrial broadcasting.
3. Development of new digital advertisements using radiko listening data, radio station website visit data, etc.
Utilizing radiko’s listening data and radio station website visit data, we develop digital advertising products that can accurately reach targets on the Internet. TOKYO that can be obtained through the radiko app, which has approximately 9 million monthly users and approximately 1.8 million daily users.
Utilizing program listening data from FM/JFN affiliate stations and access information to each program’s homepage that is accessed by passionate listeners, we aim to create digital advertising that utilizes first party data unique to radio media.
[Introduction of Radio DX Alliance Co., Ltd. executives]
Radio DX Alliance Co., Ltd. Representative Director and President Kazuo Tokiwa Representative Director and President Kazutoshi Tokiwa
(FM Tokyo Co., Ltd. Business Solutions Department Sales Promotion Manager and Network Manager)
TOKYO since 2008
At FM, we have conducted radio sales with many clients, agencies, and related parties. Every day, I feel that the media environment has changed significantly since I joined the company. TOKYO that we have cultivated so far
By leveraging our experience and network in FM, we aim to become a leader in the change and evolution of the radio industry through this “Radio DX Alliance.”
·profile
2008 Joined FM Tokyo, assigned to Sales Department, Sales Department 2019: Concurrently serving as Data Marketing Team, Digital Strategy Department 2022 Business Solutions Department Sales Promotion Manager and Network Manager (current position)
Radio DX Alliance Co., Ltd. Director Hiroaki Kubo
Director Hiroaki Kubo
(Flag Co., Ltd. Representative Director)
The flag has been TOKYO
As a partner in promoting FM’s digital business, we have been responsible for video production, digital advertising planning and operation, and social media marketing. We have deepened this relationship even further by jointly establishing RDA. TOKYO has extensive experience and networks in the audio media market, which is expected to grow in the future, including podcasts and internet radio. Flag, which specializes in FM and the media/entertainment field, will strengthen our efforts by leveraging the strengths of both companies. Radio DX Alliance Co., Ltd. Director Natsuo Karashima
Director Natsuo Karashima
(FM Tokyo Co., Ltd. Representative Director and Chairman)
TOKYO
Our company was born as a result of FM’s first “startup proposal by an employee”. It is very meaningful to be able to team up with Flag, which has a high reputation for DX support in the entertainment industry, as a partner,
We believe that FM and JFN will contribute to a major business shift in the radio industry.
Audit & Supervisory Board Member Kaori Matsunaga (FM Tokyo Co., Ltd. Executive Officer, Director of Business Administration, Attorney) * Newly established company: Radio DX Alliance (RDA) *
Company name: Radio DX Alliance Co., Ltd.
Location: 1-7 Kojimachi, Chiyoda-ku, Tokyo (within TOKYO FM) Representative: Kazutoshi Tokiwa
Establishment: Scheduled for October 2024
URL: https://www.radiodx.co.jp/
Business content: Radio marketing, DX support for radio content
* About flags *
Company name: Flag Co., Ltd.
Location: Shibuya Bridge 6F, 1-29-3 Higashi, Shibuya-ku, Tokyo Representative: Hiroaki Kubo
Established: January 2004
URL: https://www.flag-pictures.co.jp/
Business description: A digital marketing support company that focuses on entertainment fields such as movies, anime, and games. We support clients’ DX by providing a wide range of services including digital advertising operations, social media marketing, and creative production.
* About TOKYO FM *
Company name: FM Tokyo Co., Ltd.
Address: 1-7 Kojimachi, Chiyoda-ku, Tokyo
Representative: Osamu Kurosaka
Established: March 1970
URL: https://www.tfm.co.jp/
Business content: Very high frequency broadcasting business based on the Broadcasting Act, etc.
* [For press inquiries regarding this release] *
Flag Co., Ltd. Public Relations Office
press@flag-pictures.co.jp