[Nivea Kao Co., Ltd.] Medicated body milk “Nivea
Rinko Kikuchi appears in the new TV commercial for “Repair Expert”! Mr. Kikuchi, who suffers from dry skin all year round, highly praises the texture! “Nivea Repair Expert”
New TV commercial “For super dry skin”
*Nivea Kao Co., Ltd.*
Press release: September 18, 2024
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Rinko Kikuchi appears in the new TV commercial for medicated body milk “Nivea Repair Expert”! Mr. Kikuchi, who suffers from dry skin all year round, highly praises the texture! “Nivea
Repair Expert” New TV commercial “For super dry skin”
*Broadcast will begin nationwide from Friday, September 27, 2024* Nivea Kao Co., Ltd. (Chuo-ku, Tokyo, President and CEO: Masaya Iwasaki) is pleased to announce the launch of Nivea Body Milk, a medicated body milk that uses Nivea Body’s first moisturizing technology.
To commemorate the release of “Repair Expert”, a new TV commercial “For Super Dry Skin” (15 seconds) will begin airing nationwide from Friday, September 27, 2024.
This time, we have chosen actor Rinko Kikuchi, who regularly uses NIVEA. As a long-term dry skin countermeasure, “Nivea”
Please pay attention to the expression on Mr. Kikuchi’s face when he applies “Repair Expert” and realizes that his skin stays hydrated until the next day.
* New TVCM (official YouTube): * * [youtube http://youtube.com/w/?v=SKWhqx8NFg0*]
*CM story*
Kikuchi begins with the words, “Countermeasures against dry skin are a long-term battle.” Kikuchi stares out the window at the cold scenery outside. In the next scene, while sitting on the sofa in the living room, Nivea
Take “Repair Expert” and apply it to your arms, elbows, feet, and heels. In the next cut, the “adsorption and infiltration formula” introduces how moisturizing ingredients are distributed to the surface of the skin and then penetrate deeper into the stratum corneum, providing continued moisture.
The scene changes, in the morning bedroom,
Mr. Kikuchi copies the message “For ultra-dry skin” and confirms that his skin is moisturized. At the end, Kikuchi-san gets ready to go out, slips on her socks, and smiles happily as she realizes that she’s still moisturized and says, “It’s lasting!”
* Shooting episode *
This time, as the photoshoot was set in the image of a room, Kikuchi also appeared in a white costume that looked like a loungewear. The shooting started in a peaceful mood, similar to the atmosphere of the commercial. Mr. Kikuchi said, “Nivea
In the scene where he picks up the book “Repair Expert” and spreads it out on his arm, when the director suggests, “Let’s just go with the flow!”, he pats his arm and says, “I want to go there~” and seems to be in a good mood. One side too.
Next, in the scene where she wears socks and feels moisturized, she exclaims, “Okay, let’s go out! The weather is nice!” and when the director suggests, she exclaims, “I’ll do it!” I was impressed by how sincerely he approached the filming of each scene, such as answering that question and immediately recreating it. When all the scenes were shot and the shooting ended early, he greeted each staff member with a big smile and said, “Thank you very much.” The shoot showed Kikuchi’s approach to acting and his good personality. *Interview*
*Q: Please tell us your impressions after filming. *
I was able to take pictures in the very nice interior of the room and in the beautiful soft light, so I was able to take on the challenge in a very relaxed manner.
*Q, Please tell us your impressions after using the new product. *
I’ve been using Nivea for a long time, so I’m very honored to be able to use this new product as soon as possible. I personally have dry skin, but it feels very moisturizing and locks in moisture, and it also feels silky smooth, so it feels great to use. (Nivea) has a blue impression, but I really like the clean white bottle design, which can be placed in any interior.
* Q, Mr. Kikuchi, please tell me about your drying measures. *
My job requires a lot of traveling, so I have trouble with dry skin, especially when traveling by plane. My skin gets dry, so I always use lotions, emulsions, and creams, but that adds up to my luggage, so I bring this with me and can quickly apply it all over my body even on the plane. I think it’s good for.
* Q: Is there anything you keep in mind when it comes to skin care? *
In my case, my skin gets dry even in the summer due to the wind from the air conditioner, and it gets especially dry in the winter, so my routine is to always keep it moisturized to prevent it from drying out, but I end up applying more layers. There is a feeling of stickiness. So I really like things that feel smooth and moist, and this “Nivea”
“Repair Expert” has a very high moisturizing power and is not sticky, so I like it because it feels good to use. I also like that you can apply it quickly in between.
* Q: Have you ever felt that fighting dry skin is a long-term battle? Also, are there any episodes in your private life that made you feel like it was a long-term battle? *
I suffer from dry skin all year round, so I place the utmost importance on moisturizing my skin thoroughly. Even in early spring and summer, ultraviolet rays can dry your skin, and in winter, indoors can become dry, but if you stay hydrated, you’ll feel hydrated and energetic, so it’s important to keep your skin hydrated.
There are many times when I hit a similar wall in a play. I love and love my profession, but there are times when I run into some kind of career wall, like how can I see a different view or what should I do differently while continuing to do the same thing? I think (playing) is a long-term battle.
* Q. Is there anything you would like to try from autumn to winter? *
There are a lot of things that I have to study depending on the role I play, but in the past, I had to sing for a role, so I practiced a lot and met voice training teachers. I was able to learn about the world of singing. There are new challenges in other works, so I wonder if I will be able to practice and overcome them one by one.Although I have a lot of worries, I am also looking forward to it. , I’m really excited to think that I’ll be able to go there.
*CM overview*
CM title: “For super dry skin” (15 seconds)
Performer: Rinko Kikuchi
Broadcast start date: Friday, September 27, 2024
Broadcast area: Nationwide
*The commercial video can also be viewed on the Kao Japan official YouTube channel.
“For super dry skin”
15 seconds: [youtube http://youtube.com/w/?v=SKWhqx8NFg0]
*Cut sheet*
*Performer profile*
* Rinko Kikuchi *
Born in Kanagawa Prefecture.
She made her screen debut in the movie “Ikiitai” (1999).
She was nominated for numerous film awards including the Academy Award for Best Supporting Actress for her role in Babel.
He has appeared as a main cast member in many overseas works such as the “Pacific Rim” movie series and “47RONIN” (13).
His recent works include the American drama series “TOKYO
She won the Best Actress Award at the 25th Shanghai International Film Festival for her roles in “VICE”, the taiga drama “The 13 People of Kamakura Palace”, the drama “PICU” (CX), and the movie “658km, Yoko’s Journey”.
“Intruders’ Dinner” (Nippon Television), “Boogie Woogie” (NHK), “Hanasaki Mai Won’t Shut Up” (Nippon Television), etc. We are expanding the scope of our activities both domestically and
internationally.
*Product overview*
* ■“Nivea Repair Expert” series *
Nivea’s high-performance line (*1) for people with dry or extremely dry skin. With Nivea Body’s first moisturizing technology, “adsorption and infiltration formula,” the non-sticky, spreadable milk forms a protective film on the skin surface when spread, while the
moisturizing ingredients penetrate deep into the stratum corneum and remain there. Continue. Contains active ingredients (anti-inflammatory ingredients) (*2) to prevent skin irritation, as well as moisturizing ingredients (high-fructose sugar, glycerin), petrolatum, and ceramide E (*3) (moisturizing). Supplements the skin’s barrier function and protects the skin from external stimuli such as dryness. Although it is highly moisturizing, it feels moist without being sticky.
(*1) In Nivea body
(*2) Medicated body milk contains dipotassium glycyrrhizinate, medicated extra body milk contains stearyl glycyrrhetinate.
(*3) Hexadecyloxy PG hydroxyethylhexadecanamide
* ・Nivea Repair Expert Medicated Body Milk for Dry Skin / 350ml * [Quasi-drug] (Sales name: Nivea Repair Expert medicated body milk) Features: Prevents powdery dryness. Spreads smoothly and is light to wear. *Manufacturer’s suggested retail price is not set.
* ・Nivea Repair Expert Medicated Extra Body Milk for Ultra Dry Skin / 350g * [Quasi-drug] (Sales name: Nivea Repair Expert Medicated EX Body Milk) Features: Prevents rough skin and cracks. It’s rich and adheres well. *Manufacturer’s suggested retail price is not set.