[Braze Co., Ltd.] unerry and Braze begin collaboration for
communication DX in the “Retail”, “Media”, and “Global” fields *Braze Inc.*
Press release: September 18, 2024
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unerry and Braze begin collaboration for communication DX in the “Retail”, “Media” and “Global” fields
*Realizes real-time personalized communication according to the location, situation, and preferences of consumers in the real world* unerry Co., Ltd. (Headquarters: Toranomon, Minato-ku, Tokyo; Representative Director, President and CEO: Uchiyama), which operates the real behavioral data platform “Beacon Bank”
Hidetoshi (hereinafter referred to as Unerry) and Braze Inc. (Headquarters: Minato-ku, Tokyo, CEO: Mizutani), a leader in customer engagement platforms.
Atsushi (hereinafter referred to as Braze) will promote communication DX through collaboration between both platforms and joint provision of solutions.
Unerry accounts for over 90% of consumption based on human flow data of 420 million IDs (of which 160 million IDs in Japan) (*1)
By visualizing real space and analyzing it with AI, we can understand the situation in every place and consumer behavior preferences using data, and promote retail DX, provision of new marketing and media measures, and data utilization in smart cities. I’m doing it. Braze is a platform that realizes growth CRM, and has been introduced globally in North America, the EU, and APAC as a platform for customer understanding by linking clients’ first-party data and cross-channel communication such as mobile apps, email, LINE, and SMS. It’s progressing.
By working together, these two companies will realize real-time personalized communication that instantly responds to customer actions at every touchpoint.
*1 Ministry of Economy, Trade and Industry, FY2020 Market Research Report on Electronic Commerce (
According to https://www.meti.go.jp/press/2023/08/20230831002/20230831002-1.pdf
The EC rate in the BtoC field is 9.13%
About solutions realized through collaboration
Beacon Bank provided by unerry for smartphone app
The SDK is characterized by its ability to detect indoor and outdoor location information in near real time based on location information technology, and can be used immediately for app notifications, events, etc. In addition, the notifications can be received by Braze’s SDK for smartphone applications and used as scenarios for personalized communication. This enables us to detect the sense of distance in real time at the granularity of a customer’s movements, such as outside the store, entering the store, and visiting the shelf.We connect these points of contact across real and digital channels, and create real-time personalization and advanced communication that captures each moment. We will realize the
In addition, we use AI analysis of unerry’s 84 billion monthly human flow data to understand customers’ hobbies and preferences based on their daily behavior trends, and use Braze’s cross-channel
communication platform to identify the optimal customer, timing, content, channel, and volume. We are developing measures. Furthermore, by providing feedback on customer reactions, we accelerate the PDCA cycle of communication. (*2)
In particular, we will strengthen collaboration in the following areas. * ・Retail DX*
In addition to the drugstore and supermarket industries, where both companies have extensive experience in promoting DX, the restaurant industry is rapidly diversifying consumer contact points, including brand physical stores, e-commerce, delivery, and distribution sales. / For the fashion industry, we support cross-channel 1 to 1
communication measures according to consumer conditions.
* ・Media/Retail Media*
unerry supports advertising businesses for media apps and sites, focusing on measuring the effects of store visits and purchase lifts triggered by viewing content and advertisements. Braze’s CRM functionality is also used for media app recommendations and advertisements, supporting content display tailored to each viewer. The collaboration between the two companies will not only make it possible to deliver highly effective content tailored to the viewer’s situation, but also provide joint support for the construction of retail media.
* ·global*
Braze is headquartered in New York, USA, and has a rich track record of implementation in fields such as retail and sports, where there is a high need for data utilization in marketing. In addition, unerry has started supporting customer attraction in North America by leveraging its strengths in detailed location information technology and advertising planning that can accommodate complex retail locations such as the development of high-rise buildings and underground shopping malls in Japan. We will also focus on expansion.
*2
The location information data obtained by unerry is personal information that cannot identify a specific individual and is managed in accordance with the LP Mark (Location Privacy Mark). Data linkage between unerry and Braze will be done within the scope of the user’s permission and the law.
Comments from each company
*Hidetoshi Uchiyama, Representative Director, President and CEO, unerry Co., Ltd.*
We are very happy to be able to collaborate with Braze on products globally. Through this collaboration, Braze’s hyper-personalization technology and unerry’s real-world social data technology will be fused to create a new world that analyzes customer behavior in both digital and physical aspects and provides users with the information they truly desire in real time. can.
Braze’s engagement platform is widely used globally, and its technological capabilities and reliability are already recognized by many companies, but this alliance will enable it to provide an even more sophisticated customer experience. Through this collaboration, both companies are confident of achieving further growth and innovation in the global market.
* Braze Co., Ltd. President and Representative Director Atsushi Mizutani* In the digital era, there are many data sources such as POS data, customer behavior data, inventory information, weather data, etc., and responding to customer behavior in real time requires rapid data processing and analysis, and a consistent customer experience. It is being
Beacon by unerry
By combining Bank’s vast human flow data with Braze’s cross-channel and personalization, we will be able to provide a more detailed and effective customer experience than ever before. We will create new value by understanding customer movements in real space in detail and communicating instantly and appropriately.
*Product and service names mentioned in this news release are trademarks or registered trademarks of each company.
*The information contained in this news release is current as of the date of announcement. It is subject to change without prior notice.
* ■About unerry Co., Ltd.*
Company name: unerry Co., Ltd.
Representative Director, President and CEO: Hidetoshi Uchiyama Established: August 2015
Head office location: 23F Kamiyacho Trust Tower, 4-1-1 Toranomon, Minato-ku, Tokyo 105-6901 (inside WeWork)
URL: https://www.unerry.co.jp/
Real behavioral data platform “Beacon Bank ” is a data company founded in 2015. Utilizing GPS and beacon technology, we use AI to analyze indoor and outdoor human movement big data, which is over 84 billion pieces per month and approximately 420 million IDs (of which approximately 160 million IDs in Japan) obtained from smartphone apps. With the mission of “Creating a comfortable future with data,” we are developing businesses such as OMO marketing support and the realization of smart cities.
* ■About Braze*
Braze is a customer engagement platform that enables brands to “Be Absolutely Engaging.” Braze
With the help of , marketers can collect data from any data source and implement measures.
Communicate personalizedly with your customers across multiple channels and in real time from one platform. Furthermore, while repeatedly testing and optimizing hypotheses using AI, the scalability that supports mass distribution enables hyper-personalization, allowing you to build and maintain attractive relationships with fans who are passionate about your brand.
The company was named a 2024 US News Best Technology Company to Work For and was named a 2023 Great Place to Work by UK magazine. Ranked 2023 Best Place to Work for Women in Gartner’s 2023 Magic Quadrant for Multichannel Marketing
Named a Hub and Marketing Hub Leader. (The Forrester Wave:
Cross-Channel Marketing Hub, 2023
First quarter of the year. )
Braze is headquartered in New York with more than 10 offices across North America, Europe, and APAC. For more information,
Please visit https://www.braze.co.jp.
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