[Sensor Tower] [Report] Game market spotlight in the first half of 2024 *Sensor Tower*
Press release: September 18, 2024
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[Report] Game market spotlight in the first half of 2024
*You can download the full report for free*
Sensor
Tower collaborated with IDC and Mistplay to conduct a comprehensive analysis of the gaming industry. Amid the ongoing technology industry downturn, economic uncertainty, and increased competition, mobile gaming remains the biggest market opportunity.
Download the full report for free
Sensor
Outlook from Tower and partner IDC suggests that mobile games will maintain around 50% of the $165 billion in total global consumer gaming spending in 2024. In comparison, console game revenues are expected to account for 25%, PC/Mac revenues to account for 24%, and handheld gaming consoles to account for approximately 1%. 2023 has been a tough year when it comes to mobile gaming spending, but there are signs that the decline may have bottomed out. Driven by recent hits and new releases, the year-on-year growth rate is expected to reach 6% in 2024, so it is highly likely that we have entered a new growth period. This report explores what 2024 has in store for the global gaming market, with a particular focus on the role of mobile gaming.
Simulators and MOBAs drive mobile downloads, 4X strategies drive consumer spending growth
As part of this joint analysis, we looked at changes in market share across different game genres. This is important in understanding the genres that are showing exceptional growth even as the overall market has shrunk from the high point reached in 2021. While these changes were small overall, they were useful for deciphering consumer affinity, especially when it comes to mobile games, as other signals have declined.
Looking at download numbers, simulators lead the top five subgenres based on download share. On the other hand, the revenue share is “Last War: Survival” and “MONOPOLY” respectively.
4X Strategy, Coin Router, and MOBA, led by “GO!” and “Brawl Stars,” ranked high.
*Most popular games by market, *Sensor Tower*
To learn more about how game intelligence is changing the way games are released, please download the full report for free*
Further information can be found on our website:
https://sensortower.com/ja/blog/h1-2024-gaming-spotlight-JP
Introduction to Sensor Tower
Sensor was founded in San Francisco in 2013.
Tower is a company that provides data and analysis environment for mobile apps/games. Trusted by global digital companies such as X (formerly Twitter), Unity, Tencent, and HBO, it is a digital analysis platform that provides store intelligence that helps you understand trends in the mobile market, and advertising intelligence that can be used to optimize your advertising strategy. We provide high-quality insights and advanced customer support for every aspect of mobile.
Sensor Tower was awarded Best Analytics/Best Analytics at Pocket Gamer Mobile Games Awards 2022.
Received the Data Tool Award.
Our Japan office will be relocated to Nippori, Tokyo from the summer of 2023, strengthening our business in Japan, and the number of partner companies is rapidly increasing. We are increasing the number of our staff and will continue to strengthen our customer support.
Sensor Tower Country Manager (Japan)
Kurando Matsuo
Further information about Sensor Tower can be found on our website: https://sensortower.com/ja
Updates on blogs and reports can be found on Sensor Tower Japan X (formerly Twitter):
https://twitter.com/SensorTower_JP
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