[Ufufu Co., Ltd.] Collaboration with Komoro City’s agricultural lifestyle brand “ASAMAYA”! Started selling “Old Fashion Plum Glaze” *Ufufu Co., Ltd.*
Press release: September 18, 2024
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Collaboration with Komoro City’s agricultural lifestyle brand “ASAMAYA”! Started selling “Old Fashion Plum Glaze”
*Sales location: Ufufu Donachu Kyu Karuizawa store, official online shop* Ufufu Donutachu Old Karuizawa, a handmade donut specialty store operated by Ufufu Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture, Representative Director: Yoshiko Shiga), is collaborating with ASAMAYA (Komoro City, Nagano Prefecture, owner: Chiharu Muto). The store will start selling “Old Fashion Plum Glaze” using Nanko plums grown in Komoro City from September 18, 2024. (URL:
https://ufufu-ufufu.com/
Old Fashioned Plum Glaze: 400 yen (tax included) Now on sale at Ufufu Donatue Kyu Karuizawa store and online shop (online shop only sells sets)
At Ufufu Donachu Kyu Karuizawa, we aim to deliver delicious
ingredients from Nagano Prefecture to all over the country.
We are working on developing original donuts using local ingredients.
This time, we are collaborating with “ASAMAYA” led by Chiharu Muto, a talent and businesswoman who is promoting the “agricultural life” that allows people to live a rich life by incorporating agriculture into their daily lives. We have developed “Old Fashion Plum Glaze” using ASAMAYA’s Nanko plums with the aim of spreading the charm of Nagano Prefecture’s agricultural products and agricultural life throughout the country.
Ripe Nanko plums grown in Komoro City have small seeds and juicy fruits. In order to make the most of its rich aroma and refreshing sourness, we use plum fruits that have been boiled down as they are, resulting in a flavor that allows you to fully enjoy the fruity aroma and sweet and sourness unique to ASAMAYA’s Nanko plums.
Our company will continue to work with various people to spread the appeal of Nagano Prefecture ingredients throughout the country.
-Old fashion plum glaze-
Sales price: 400 yen (tax included)
Sales location: Ufufu Donachu Old Karuizawa store, Ufufu official online shop ( https://ufufu-ufufu.shop-pro.jp/?pid=170431437)
old fashioned plum glaze
These donuts are coated with sugar made from boiled Nanko plums, and are full of fruity aroma and sourness. The sweet and sour coating goes perfectly with donuts.
Enjoy our original donuts, a perfect combination of mildly sweet donuts and the refreshing sweet and sour scent of plums.
-Plum blossoms-
Sales price: 650 yen (tax included)
Sales location: Ufufu Donachu Old Karuizawa store
plum blossoms
At the same time as the sale of Old Fashioned Plum Glaze, a plum drink will be released as a limited menu at the Old Karuizawa store. This is a refreshing drink that both adults and children can enjoy, made with homemade syrup made by slowly soaking Nanko plums and mixed with carbonic acid.
Nanko plum grown in Komoro City, Nagano Prefecture
About ASAMAYA’s Nankoume
This is a rare fully ripe Nanko plum grown in Komoro City, Nagano Prefecture. Nankoume is generally thought to be produced in Kishu and Wakayama prefectures, but in order to investigate the northern limit of ume producers in Wakayama Prefecture, who were concerned about the decline in harvest due to global warming, we decided to produce Nankoume. ASAMAYA’s Nanko plum was planted in Komoro City, Nagano Prefecture in 2005. Nanko plum is the most famous variety of plum, and has a very pleasant peach-like aroma. It is characterized by small seeds, firm skin, and plenty of soft pulp.
*About the agricultural life brand “ASAMAYA”*
“ASAMAYA” is an agricultural lifestyle brand launched in 2021 by Chiharu Muto, who lives between Tokyo and Komoro City, Nagano Prefecture. Mr. Muto has taken on the challenge of growing vegetables himself, and at the same time sells the vegetables he has grown, he is also promoting the appeal of Komoro’s agriculture and planning events in order to serve as a model for a new way of interacting with agriculture for the younger generation. Masu.
https://asamayastore.com/
“ASAMAYA” owner Chiharu Muto
Born on April 3, 1995 in Tokyo.
He was exposed to black music from an early age and expressed himself through music.
Currently, he lives between Tokyo and Komoro City, Nagano Prefecture, where he grows and sells vegetables, fruits, and rice in his fields. In 2021, we will launch the agricultural life brand “ASAMAYA” and will carry out activities to solve food loss issues while conveying the charm of the region and the agricultural lifestyle that puts “agriculture” at the center of daily life.
* Regarding the development of original donuts using ingredients from Nagano Prefecture *
At Ufufu Donut Kyu Karuizawa, we have been focusing on developing donuts using ingredients produced within the prefecture, with the desire to deliver more of Nagano’s delicious products to the whole country.
We will continue to work with various people to spread the appeal of Nagano Prefecture ingredients throughout the country.
Shinshu wine glaze donut
We created Ufufu’s first donut for adults using Goichi Wine, Superior Red from Hayashi Farm, a long-established winery in Nagano Prefecture with a history of over 100 years.
Old Fashioned Shichimi Chocolate (using Yawataya Isogoro’s Shichimi) Based on the idea that “I want more people to know about the Shinshu ingredients that moms often use,” we developed the spicy and delicious Yahataya Isogoro shichimi chili peppers with the aim of creating a Ufufu-like atmosphere for families to enjoy. I did.
*About Ufufu Donachu*
“Donuts are donuts made with love by mothers and for their children. ” Nowadays, the number of families where both parents work has increased, and there are fewer opportunities to feed homemade snacks to children like in the past.
I want to deliver warm homemade snacks to children. With this in mind, we handcraft our dough every day without adding preservatives. We also use mom’s sensibilities to reduce food waste, such as using substandard local vegetables and fruits and delivering delicious frozen donuts.
*About Ufufu Co., Ltd.*
Ufufu Co., Ltd. was started in 2015 with the idea that “I want to create a workplace that is comfortable for mothers who are raising children.” We are developing a business where we can create an environment where employees can work with satisfaction, making use of their past careers, and propose work content that will lead to their future careers, so that they can work with satisfaction even when they are raising children and have time constraints.
*About Ufufu Donachu Old Karuizawa*
Company name: Ufufu Co., Ltd.
Store name: Ufufu Donachu Old Karuizawa
Location: 813-1 Karuizawa, Karuizawa-cho, Kitasaku-gun, Nagano Prefecture Representative: Yoshiko Shiga
Store opening: August 2021
URL: https://ufufu-ufufu.com/karuizawa/
Business content: Manufacture and sale of donuts
[Inquiries from the press regarding this matter]
Ufufu Co., Ltd.
Person in charge: Otsuka
TEL: 080-3741-0188
MAIL: info@ufufu-ufufu.com
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