[Adastria Co., Ltd.] The 12th generation gymnast brother “Makoto” takes on his first fashion project!
In response to requests from fans, the collaboration between Makoto Onii-san and Dot Esty, who will be coordinating and modeling, will be released online from September 18th.
*Adastria Co., Ltd.*
Press release: September 18, 2024
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The 12th generation gymnast, “Makoto,” takes on his first fashion project! In response to requests from fans, the collaboration between Makoto Onii-san and Dot Esty, who will be coordinating and modeling, will be released online from September 18th.
*“Makoto Onii-san Talk Show & Gymnastics Class” at the new store “Dot Esty” Emi Terrace Tokorozawa store is a parent-child participation event! *
* A “good community co-creation company” with the mission of “Play fashion!” Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Kimura)
Adastria Group’s official web store “dot Esty” is operated by Osamu Osamu, the 12th gymnast on NHK E-TV’s “Okaasan to Issho.”
Makoto Fukuo, also known as “Makoto Onii-san”, will take on a fashion project for the first time and will be coordinating and modeling a collaboration project on the official web store from Wednesday, September 18, 2024.
It will be published on “Dot Esty”. *
* In conjunction with the collaboration, “Makoto Onii-san” will be displayed at all 22 Dot Estée stores.
We will have a special corner and hand out limited edition novelty stickers. * *
To commemorate the collaboration, on October 6, 2024 (Sunday), a “Makoto Onii-san” talk show and parent-child gymnastics class will be held at “Dot Esty” Emi Terrace Tokorozawa. Participation conditions will be available on the official web store from Wednesday, September 18, 2024.
It will be published on “Dot Esty”. *
* ■“Makoto Onii-san x Dot Esty” collaboration project overview * Release date: Wednesday, September 18, 2024
Contents “Makoto Onii-san x Dot Esty” Makoto Onii-san takes on the challenge of fashion planning!
Special site URL https://dot-st.to/m/fukuomakoto_24aw_news
* ■What is the “dot estee” store? *
The “dot estee” store has “GLOBAL WORK”, “niko and
Adastria Group’s official web store where popular brands such as “…(Nicoand)” are gathered
This is a store where you can experience the charm of .st. We have introduced digital signage that shows the real clothes of more than 4,000 staff nationwide who work on “STAFFBOARD” and mirror signage that allows skeletal diagnosis and personal color diagnosis, making it “easy and fun” in this one store. “You can discover new fashion. *
■“Makoto Onii-san x Dot Esty” fashion project details *
NHK E-TV “Okaasan to Issho” 12th gymnast brother, “Makoto Onii-san” Makoto Fukuo, also known as Makoto Fukuo, takes on his first fashion project and wears items from popular Adastria brands carried by Dot Esty.
Makoto-san will solicit requests for what kind of clothes he would like to wear in advance via This is a special collaboration project where you can enjoy both Makoto’s usual colorful and sporty
coordination and coordination that brings out the new Makoto’s charm.
On the DotEsty app, we will be broadcasting a video of Makoto-san thinking about coordination and preparing for the shoot exclusively on the app.
Check out the video here adastriaapp://specialPage?specialPageId=1323 You can check out what Makoto is doing, which can only be seen on Makoto’s SNS and the “dot Esty” SNS.
hashtag
#Makoto-niisan and Dot Esty
* ■About Makoto’s visit event *
To commemorate the collaboration project, a talk event “Makoto DE Coordination” and a parent-child gymnastics class will be held on October 6, 2024 (Sunday) at Emi Terrace Tokorozawa, where “Dot Esty” celebrated its grand opening. Numbered tickets to participate in the event will be distributed to those who shop at the Dot Estee Emi Terrace Tokorozawa store from September 24th (Tuesday) according to the purchase amount.
* 1. Talk event “Makoto DE Coordination” *
Event date October 6, 2024 (Sunday) 11:30 -12:00
Event name Talk event “Makoto DE Coordination”
Venue: Emi Terrace Tokorozawa 2nd floor special event space
Event details Let’s think about coordination with Makoto!
Advance participation numbered tickets September 24th (Tuesday) – October 5th (Saturday), 2024
Numbered tickets for same-day participation will be accepted from 10:00 on Sunday, October 6, 2024.
Conditions for distributing numbered tickets ■Distributed at the cash register to those who purchase 3,000 yen (tax included) or more per transaction at the Emi Terrace Tokorozawa “dot Esty” store during the applicable period
■No age limit
*Talk event and parent-child gymnastics class
If you wish to participate in both, you will need to purchase at least 9,000 yen (tax included) per transaction.
* 2. Parent-child gymnastics class *
Event date October 6, 2024 (Sunday) 1.13:30-14:30 2.15:30-16:30 Event name Parent-child gymnastics class
Venue: Emi Terrace Tokorozawa 2nd floor special event space
Event details Gymnastics class for parents and children to enjoy Let’s receive the “Original hard work award” directly from Makoto-san! Advance participation ticket Tuesday, September 24, 2024 – Saturday, October 5, 2024
Numbered tickets for same-day participation will be accepted from 10:00 on Sunday, October 6, 2024.
Conditions for distributing numbered tickets ■Distributed at the cash register to those who purchase 6,000 yen or more (tax included) at Dot Estée Emi Terrace Tokorozawa store during the applicable period ■Children under elementary school age and their guardians
*Talk event and parent-child gymnastics class
If you wish to participate in both, you will need to purchase at least 9,000 yen (tax included) per transaction.
*Due to the limited number of participation tickets, distribution will end as soon as they run out.
* ■“Makoto Onii-san x Dot Esty” limited special sticker *
As a commemorative novelty for the collaboration project, Makoto’s special stickers will be distributed at all DotEstee stores from Wednesday, September 18, 2024. Applicable to dotestee members who have purchased one or more products at the dotestee store. One sticker will be distributed per transaction. It will end as soon as the number of preparations runs out.
* ■About Makoto Fukuo (Makoto brother) *
Makoto Fukuo Born in Tokyo. From April 2019, NHK E-Tele
He has been active for four years as the 12th generation gymnast of “Okaasan to Issho.” He will graduate from the program in April 2023. She started competing in gymnastics from a young age and was active as an athlete until she graduated from university. Completed doctoral course at Juntendo University Graduate School of Sports and Health Sciences and received a Ph.D.
Currently, he is expressing the joy of moving his body through stage performances, events, and various media.
* ■About Dot Esty *
The official web store of the Adastria Group, where over 30 brands such as “Global Work”, “Nicoand”, and “Lori’s Farm” are gathered. = Can be used at approximately 1,500 brand stores nationwide and the web store! Save! dot estee points
= Staff board with the latest outfits updated daily by over 4,000 staff members = Abundant and real customer product reviews to help with shopping
It is a “fun fashion store” where you can enjoy free fashion with a wide range of brands, regardless of age or gender.
In 2021, we will open an OMO-type store “.ESTI Store” that combines the advantages of a web store and a store. Currently, 17 stores are open nationwide. (As of August 2024)
-Official web store .st (Dot Esty)- http://www.dot-st.com/
-Dot Esty Store- https://www.dot-st.com/cp/dot-st-store/
-Instagram- https://www.instagram.com/st_tokorozawa/
* ■About Adastria Co., Ltd. *
Adastria Co., Ltd. (Representative Director and President: Kimura Osamu) is a casual fashion specialty store chain with approximately 1,500 stores in Japan and overseas, carrying over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm. In 2023, we will celebrate our 70th anniversary, and we will celebrate the 70th anniversary of our founding.
Under the mission of “fashion!”, we aim to become a “good community co-creation company” that creates an open community where people and information can exchange and creates new value.
-Headquarters location- Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510
-URL- https://www.adastria.co.jp/
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