[Nanaha Co., Ltd.] Noto Peninsula reconstruction support “Kuromoji Hojicha” will be sold at domestic stores and online from October 1 ~ Collaboration with “Tajiri Torazo Shoten” in Nanao City, Ishikawa Prefecture ~
*Nanaha Co., Ltd.*
Press release: September 18, 2024
**
Noto Peninsula reconstruction support “Kuromoji Hojicha” will be sold at domestic stores and online from October 1 ~ Collaboration with “Tajiri Torazo Shoten” in Nanao City, Ishikawa Prefecture ~
* A corporation that operates “nana’s green tea,” a cafe brand with Japanese tea and matcha themes and 83 stores in Japan and overseas. Nanaba (Head office: Meguro-ku, Tokyo, Representative Director) Hitoshi Kutsuami) will be selling “Kuromoji Hojicha” manufactured by “Tajiri Torazo Shoten” in Nanao City, Ishikawa Prefecture, to its domestic stores and official online store from October 1, 2024, in support of recovery from the “2020 Noto Peninsula Earthquake.” We will sell it. *
Background of sales of “Kuromoji Hojicha”
nana’s green
At tea, our representative, Kutsuami, personally selects the main ingredients such as tea and rice, and carefully examines them through dialogue with the producers.We purchase high-quality products at reasonable prices, thereby ensuring that the producers are
sustainable. We support these activities.
After the “Reiwa 6 Noto Peninsula Earthquake,” our company Kutsuami directly contacted the Ishikawa Prefecture Tea Commercial and Industrial Cooperative Association, asking if it would be possible to purchase tea leaves and donate a portion of the proceeds as relief funds. “I would like you to support the tea shops in Noto, which had a huge impact on society,” he said, introducing “Tajiri Torazo Shoten” in Nanao City, Ishikawa Prefecture.
Our company Kutsuami visited Tajiri Torazo Shoten in April 2024. nana’s offers “Kuromoji Hojicha,” a combination of home-roasted Hojicha and the fragrant tree “Kuromoji,” a specialty of Ishikawa Prefecture.
It will be sold at green tea.
Mr. Yohei Tajiri of Tajiri Torazo Shoten (left) and our representative Kutsuami (right)
* About “Kuromoji Hojicha” *
Kuromoji, which is one of Ishikawa Prefecture’s specialties and also grows wild in Noto, is a deciduous shrub in the Lauraceae family, and its branches have a unique scent, and it has been used as a
high-quality toothpick and Chinese medicine since ancient times. This fragrant Kuromoji is blended with Houjicha, which is carefully made using the in-house roasting method, which has been a passion of Tajiri Torazo Shoten since its founding. The natural sweetness and subtle spiciness of Kuromoji blend perfectly with the aroma of Hojicha, allowing you to enjoy a refreshing aftertaste.
Open the lid of the teapot and enjoy the refreshing scent of tea leaves.
In addition, a portion of the sales of Kuromoji Hojicha will be donated to support funds for the reconstruction efforts following the 2020 Noto Peninsula Earthquake. This is a support product for the reconstruction of the Noto Peninsula.
*Product overview*
-Kuromoji Hojicha (drink)-
・Product name: Kuromoji Hojicha
・Sales price: ¥500 (tax included)
・Sales period: October 1, 2024 to March 31, 2025 (planned)
*In-store/take-out available
-Kuromoji hojicha (tea leaves)-
・Product name: Kuromoji Hojicha
・Sales price: ¥750 (tax included)
・Contents: 40g
・Sales period: October 1, 2024 to March 31, 2025 (planned)
・Purchase method: In-store/official online store
https://www.nanasgreentea.com/products/kuromoji-from-noto
*Not sold at Tokyo Dome store or Kansai International Airport Terminal 2 store. *Regarding tea leaf sales, some stores may not sell them, so please contact each store for details.
*Comment from Masashi Tajiri, representative of “Tajiri Torazo Shoten”* This time, we have been fortunate enough to have nana’s green tea handle our products.
I would like to express my deepest gratitude to everyone involved in this process.
For over 70 years since our establishment, we hope that the scent of roasted green tea, which has been loved for a long time in Noto, and the aroma of black moji, which has been cultivated in the countryside of Noto, will help you relax.
* [About nana’s green tea] *
A cafe brand founded in Jiyugaoka in 2001 and operated by Nanaba Co., Ltd. With 70 stores in Japan and 13 stores in 5 countries overseas, it is the largest Japanese tea-themed cafe brand in Japan and overseas. Based on the concept of “a new form of Japan,” we value the traditions of Japan’s food culture and ingredients, including matcha, tea ceremony culture, and its spirit, and enjoy its charm in modern life. We are developing products and designs for your convenience.
* ▼Commitment to ingredients*
●Matcha: A blend made by tea masters from Yamamasa Koyamaen, a long-established tea wholesaler in Uji, Kyoto. The picking, steaming, and grinding methods are carefully examined one by one.
●Rice: Domestic organic rice. This rice is grown in an
environment-friendly manner without using any pesticides or chemical fertilizers.
*Some stores use “Akita eco rice”.
●Tuna: Wild tuna from Nachikatsuura Port, Wakayama Prefecture. We use a special freezing method that preserves the taste, quality, and texture of tuna caught by longline fishing, and delivers them to stores nationwide in the highest quality.
*Handling may differ at some stores.
* ▼Attention to space*
The interior of the store is designed with the concept of a “modern tea room.” While maintaining a sense of unity as a brand, we incorporate the history and culture of the area to revive the tea room into a modern space. No two stores have the same design, and we welcome customers with a space full of originality and playfulness. * ▼Management site/SNS*
●Official website: https://www.nanasgreentea.com
●Instagram: https://www.instagram.com/nanasgreentea_official/ ●X: https://x.com/nanasgreentea_j
●Shop blog: https://blog.nanasgreentea.com/
●Online store (app)
App Store: https://apps.apple.com/jp/app/nanasgreentea/1610127396 Google Play Store:
https://play.google.com/store/apps/details?id=com.nanasgreentea.app
-For inquiries regarding this matter-
Nanaba Co., Ltd. Public Relations
Email address: press@nanaha.com