[I-ne Co., Ltd.]
[Limited Quantity] Reset the dull impression* that appears from summer to autumn**! DROAS, a brand with cumulative sales exceeding 20 million units***, will launch a new vitamin*4 facial cleanser “Clay VC Wash” on October 16th.
*I-ne Co., Ltd.*
Press release: September 18, 2024
**
[Limited Quantity] Reset the dull impression* that appears from summer to autumn**! DROAS, a brand with cumulative sales exceeding 20 million units***, will launch a new vitamin*4 facial cleanser “Clay VC Wash” on October 16th.
*Contains 3 types of clay with excellent adsorption power*5- and a moisturizing vitamin C derivative*4~For glossy skin with less tightness and transparency*6~*
* I-ne Co., Ltd. (Head office: Kita-ku, Osaka)
The clay beauty brand [DROAS] developed by “Clay VC Wash” from the skin care line will be released in limited quantities at variety shops, Matsumoto Kiyoshi Group, and Cocokara Fine Group nationwide from Wednesday, October 16, 2024. I will. *
* Development background *
From summer to autumn, the damage caused by UV rays from the summer comes to the surface, and changes in temperature and humidity worsen dryness, making the skin susceptible to dullness*. Skin care performed in autumn is important to maintain a healthy skin environment after winter, and it is important to moisturize while thoroughly removing dirt from pores and excess dead skin cells.
In addition, according to an “awareness survey regarding the selection of skin care cosmetics”*7 conducted by the company, when purchasing products, people place more emphasis on “effects, efficacy” and “ingredients” than on “brand/product name”, Vitamin C was overwhelmingly the most commonly used ingredient. Nowadays, there is a boom in purchasing ingredients for cosmetics, and vitamin C is proving to be extremely popular as it is highly safe and can treat a wide range of skin concerns, such as inhibiting melanin synthesis and suppressing sebum secretion.
DROAS will be releasing “Clay VC Wash” as a limited edition of “Clear Wash,” which started selling nationwide in March and has been well received. In addition to a unique blend of three types of mud*5, this new formulation additionally contains a highly moisturizing vitamin C derivative*4 combined with glycerin, which addresses the dull skin impression* that is particularly noticeable from summer to autumn. A vitamin face wash that absorbs and cleanses sebum dirt and dead skin cells from pores while moisturizing the skin, leading to clear and glossy skin.
* Dullness due to dryness and dead skin cells ** Due to washing *** Cumulative brand sales in DROAS hair care, skin care, and body care categories (shipments from November 2019 to April 2024) *4 Glyceryl ascorbic acid (moisturizing ingredient) *5 Tanakura clay, Moroccan lava clay, bentonite (all adsorbed ingredients)
*6 The impression of skin that has been cleared of dirt and has a smooth texture.
*7 Internet survey conducted in February 2024, women in their 20s to 40s, n=550 (in-house research)
* Product features *
*1. Contains a unique blend of mud*1 that absorbs and cleanses sebum and dead skin cells from pores*
Contains Droas’ unique blend of three types of mud*1 with excellent adsorption power.
Thoroughly absorbs and cleanses sebum dirt and excess dead skin cells in pores that cause skin problems*2.
* 1. Tanakura Clay (adsorption component): Sea mud (clay) collected in Japan * A natural mineral derived from the ocean that is different from conventional clay minerals. It is porous and has excellent adsorption and cleaning effects.
* 2. Moroccan lava clay (adsorbed component): Clay mined from a deposit that was once the bed of a lake in Morocco *
Contains abundant natural minerals and is characterized by high adsorption power.
* 3. Bentonite (adsorbed component): Rock whose main component is montmorillonite, a clay mineral*
Bentonite itself has an adsorption effect.
*2. Contains a moisturizing vitamin C derivative*3 of vitamin C and glycerin for clear skin*4*
Contains vitamin C derivatives with increased stability and sustainability. By using “glyceryl ascorbic acid” which has high moisturizing power combined with glycerin, it won’t make your skin feel tight and will leave your skin with a clear and glossy feel*4.
*3. A dense foam formula containing mineral hot spring water*5 that leaves you feeling moisturized*
It is a blend of hot spring water*5 derived from Izumo Yumura, an ancient hot spring, and mineral-rich hot spring water*5 derived from the glaciers of the French Alps, filtered through strata and heated by geothermal heat.
*4. Blended with carefully selected skin care ingredients*6, inspired by a bare skin spa*
Contains the same skin care ingredients as DROAS’ popular “Clay Cleansing Gel” and “Clay Clear Wash.” It not only removes dirt, but also addresses everyday skin concerns such as excessive sebum secretion due to dryness, prevention of rough skin, and dull skin*2.
*5. A classic fruity scent with a refreshing and elegant feel * A limited edition scent with a water floral tone and refreshing fruity notes.
*1 Tanakura clay, Moroccan lava clay, bentonite (all adsorbed components) *2 Dullness due to dryness and dead skin cells *3 Glyceryl ascorbic acid (moisturizing ingredient)
*4 The appearance of skin with a smooth texture after removing dirt *5 Hot spring water (moisturizing ingredients)
*6
White fungus polysaccharide (moisturizing ingredient), Porphyra polysaccharide (moisturizing ingredient), isomerized sugar
(moisturizing ingredient), inositol (moisturizing ingredient), Centella asiatica leaf/stem extract (skin conditioning ingredient), wild thyme extract (moisturizing ingredient), glycyrrhizin Acid 2K (skin conditioning ingredient)
*Product overview*
* ■Doroas Clay VC Wash * * (Limited item) *
・Capacity/Price: 120g/990 yen (tax included)
* Release date/distribution *
Released sequentially from Wednesday, October 16, 2024:
National variety shops, Matsumoto Kiyoshi Group, Cocokara Fine Group (excluding some stores)
*Limited quantity, ends as soon as it runs out
* Sustainability initiatives *
The main package uses an environmentally friendly tube container made of biomass plastic derived from sugarcane, which reduces the amount of petroleum-derived resin used and reduces the environmental impact. (Common to DROAS skin care)
At DROAS, we emphasize sustainability through initiatives such as packaging raw materials, and we aim to achieve the goal of achieving “SDGs Goal 12: Responsible Production, Responsible Consumption” and “SDGs
We will contribute to achieving Goal 13: Take concrete measures to combat climate change.
* Existing skin care products *
* ■Doroas Clay Cleansing Gel*
Capacity/Price: 120g / 1,210 yen (tax included)
* ■Doroas Clay Clear Wash*
Capacity/Price: 120g / 990 yen (tax included)
▼Details
* ■Doroas Clay Mild Scrub Wash*
Capacity/Price 120g/990 yen (tax included)
▼Details
*DROAS*
DRO (mud) AS (tomorrow, our us)
Nurturing the beauty of tomorrow with the blessings of mud.
Official website: * https://droas.jp/*
Official X: * https://twitter.com/DROAS_official*
Official Instagram: * https://www.instagram.com/droas_official/*
-Recommended by the International Clay Therapy Association-
DROAS was recommended by the International Clay Therapy Association, which aims to research clay therapy that is useful in modern life, and to train and support clay therapists.
・About the International Clay Therapy Association
It was established on April 9, 2009, with the aim of respecting the idea of clay therapy, researching clay therapy that is useful in modern life, and training and supporting clay therapists. We convey the spirit of natural therapy to many people by providing not only clay therapy, which is the earth’s energy, but also information that is useful in the lives of all those who love natural therapy.