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People Tree New flavors of organic and vegan fair trade chocolate will be available in late October! “Bitter with Strawberry & Merle de Champagne”

[People Tree] New flavors of organic and vegan fair trade chocolate will be available in late October! “Bitter with
Strawberry & Merle de Champagne”
*Fair Trade Company Co., Ltd.*
Press release: September 18, 2024
**
New flavors of organic and vegan fair trade chocolate will be available in late October! “Bitter with Strawberry & Merle de Champagne”
*People Tree’s Fair Trade & Organic Chocolate has been loved for almost 30 years*
Fair Trade & Organic Chocolate Bitter with Strawberry & Mar de Champagne -Image- The fair trade specialty brand “People Tree” will add new flavors to the extremely popular fall/winter limited “Fair Trade & Organic Chocolate” and will be selling it from late October 2024.

The new flavor is “Bitter with
Strawberry & Merle de Champagne. 100% vegan chocolate made using only organic plant-based ingredients.

On the special chocolate website released on September 18th, you can check all the chocolate flavors that will be released this year. ★Chocolate special site: https://peopletree.co.jp/pages/choco

– *Fair Trade & Organic Chocolate Bitter with Strawberry & Mar de Champagne* Fair trade & organic vegan chocolate
The bitter chocolate is infused with Mar de Champagne, a distilled spirit made from grapes produced in the Champagne region of France, and is accented with freeze-dried sweet and sour organic strawberries. ■Cacao content 65% ■Alcohol content 2% ■50g ■475 yen (tax included)

* Characteristics of People Tree Chocolate * * All ingredients are organic. Pure taste made with simple ingredients and traditional techniques *
◎People Tree’s chocolate uses not only the base cacao mass, cocoa butter, brown sugar, and raw sugar, but also all the topping materials made from organic raw materials. We make it without adding any extra ingredients other than agricultural and livestock products.
◎By luxuriously using only cocoa butter, which melts at body temperature, we have achieved an exquisite melt-in-the-mouth texture that cannot be enjoyed with chocolate made with vegetable oil. ◎In order to bring out the sophisticated cacao aroma and mellowness, we use traditional Swiss kneading techniques to knead the product for up to 72 hours without using any emulsifiers.
◎We use rich brown sugar, which is made by boiling down sugarcane juice, and refreshing raw sugar, depending on the flavor of the chocolate.
◎Milk chocolate is based on the highest quality milk from dairy cows raised in Switzerland, which has the strictest animal protection laws in the world, free and healthy. Furthermore, powdered hazelnuts add a deep flavor.
*Bitter With
Only Strawberry & Marle de Champagne uses organic sunflower lecithin as an emulsifier to evenly mix the chocolate dough and alcohol (Marle liquor).

– The significance of being fair trade & organic Fair trade is a partnership based on mutual respect that allows vulnerable people to become independent and create a fair society. Cocoa bean and sugar producing areas face many problems, including market fluctuations, poverty among farmers due to exploitation by middlemen, and child labor.
By continually purchasing carefully grown agricultural products at fair prices, we protect the peace of mind of those who grow them and support their economic independence.
Furthermore, as the area where cacao can be cultivated is shrinking year by year due to global warming, organic agriculture and livestock farming that takes into account the ecosystem is one of the solutions to climate change. By using all organic ingredients, we protect the health of those who eat, those who make, and the planet.
To realize a fair and sustainable world where all living things on earth can coexist in harmony.
People Tree’s chocolate creates a happy future for everyone and connects smiles.
This feeling is reflected in the message “#Delicious chocolate brings smiles.”

Milk chocolate series: Made with the highest quality Swiss milk. A long-selling product that has been loved for about 30 years.

Bitter Chocolate Series: Vegan chocolate with 58-75% cacao and no animal ingredients
Plant-based series: Vegan chocolate using organic hazelnuts and organic oats instead of milk

– About People Tree’s manufacturing
People Tree is a brand specializing in fair trade. We work with approximately 145 organizations in 18 countries in Asia, Africa, Central and South America, etc. that are members of the World Fair Trade Federation (WFTO) to manufacture products that maintain transparency in the production background.
We plan and sell products such as clothing, miscellaneous goods, and food that are as organic as possible and made from renewable natural materials that do not place a burden on the environment.
By utilizing handicrafts, we continue to provide income opportunities to socially and economically disadvantaged people in developing countries and support sustainable production. Manual work does not require large-scale capital investment or electricity, and is a method that is compatible with the local infrastructure environment. It also leads to the inheritance of traditional techniques.

– Available stores
People Tree Jiyugaoka store: 3-7-2 Jiyugaoka, Meguro-ku, Tokyo 152-0035 People Tree Online Shop: https://www.peopletree.co.jp

– Guarantees and certifications obtained by People Tree
WFTO (World Fair Trade Organization) mark
Since 1996, People Tree has been known as WFTO (formerly known as In 2003, we were certified as a fair trade organization by complying with the “Fair Trade 10 Guidelines” regarding working conditions for producers, wages, child labor, the environment, etc.
Organic JAS certification
This certifies that agricultural products and agricultural processed foods have been produced in compliance with the organic JAS standards established by the government. It is cleared by the power of nature without relying on chemicals such as pesticides and chemical fertilizers.
PETA certification mark
Vegan product certification is carried out by PETA, the world’s largest animal protection organization. What is PETA? People for the Ethical Treatment
of
“Animals” (People for the Ethical Treatment of Animals).
Certification is given to products that do not use animal-derived materials (silk, wool, etc.) or ingredients.
– Company Profile
Trade name: Fair Trade Company Co., Ltd.
Representative: Minnie James, Representative Director and President Address: 5-1-16-3F Okusawa, Setagaya-ku, Tokyo 158-0083
Established: January 1995 (as an NGO since November 1991)
Business details: People and earth friendly using fair trade natural materials

                            ”
Capital: 60 million yen
URL: https://www.peopletree.co.jp/

X (formerly Twitter) account: @PeopleTreeJP
          ( https://twitter.com/PeopleTreeJP
)
Instagram account: @peopletreejp
          ( https://www.instagram.com/peopletreejp/ )
Instagram food account: @peopletree.food
         ( https://www.instagram.com/peopletree.food





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