[TOKYO BASE Co., Ltd.] Makuake, a support purchase service for popular items and experiences, starts a joint project with TOKYO BASE *TOKYO BASE Co., Ltd.*
Press release: September 18, 2024
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Makuake, a support purchase service for popular items and experiences, starts joint project with TOKYO BASE
*～Product display and try-on activities will also be held at stores operated by TOKYO BASE～*
TOKYO BASE Co., Ltd. and Makuake Co., Ltd., which operates
“Makuake”, a support purchasing service for unique items and experiences, are working together with TOKYO BASE Co., Ltd.
We will begin a joint project to implement various measures over the medium to long term, including initiatives linked to stores operated by BASE and continuous new product announcements through “Makuake.”
■Background of cooperation
Through “Makuake”, Makuake Co., Ltd. provides apparel brands, factories, trading companies, and D2C
We have supported various new challenges in the fashion industry, including startups. Additionally, the cumulative number of projects in the fashion genre is 6,500.
We have exceeded the number of cases.
Our company is a fashion company listed on the Tokyo Stock Exchange Prime with a mission of “From Japan to the World” and has 78 stores in Japan and overseas.
We operate multiple brands such as “Tokyo” and “STUDIOUS.” Through “Makuake,” we are able to identify the needs of the world in real time before mass producing products.
We provide information about the product, including things that can be grasped on-screen, as well as product characteristics and the background to production that cannot be conveyed in-store.
Focusing on its ability to convey values and stories, Makuake has been used multiple times, resulting in approximately 3,500
We have sold a total of over 10,000 yen in support purchases. By starting a joint project with our company and “Makuake”, we will create a valuable “MADE IN” product.
JAPAN” products.
■Summary of joint project
Through this joint project, we are planning the following initiatives. 1. Linkage between stores operated by TOKYO BASE and “Makuake” In some of our stores, we have set up an area where we can display and try on some products that are currently under “Makuake,” as well as sell products after “Makuake.”
It will open from October 2024. By creating opportunities for supporters to actually come into contact with the products of the projects they are considering purchasing, we will encourage support purchases.
In addition, after “Makuake” is implemented, general sale products on store shelves will be redirected to the “Makuake” project page. We plan to install tags with QR codes to make it easier to convey the background and story of the products in stores.
2. Continued “Makuake” implementation by TOKYO BASE
Our company has been in the past 6
We have carried out projects with “Makuake” (including projects currently in progress), and we aim to further improve our product development capabilities by continuing to plan and announce products through “Makuake”. 2025
We plan to start over 10 new projects by the end of January 2020. Starting with these initiatives, we plan to implement various measures over the medium to long term.
■List of “Makuake” projects by TOKYO BASE
https://www.makuake.com/member/index/2504765/
https://www.makuake.com/member/index/2591945/
■TOKYO BASE Co., Ltd. Company Profile
Representative: Masato Tani, Representative Director and CEO Location: 4F Shin-Aoyama Tokyu Building, 3-11-13 Minami-Aoyama, Minato-ku, Tokyo Established: December 12, 2008
Business details:
・Operation of select shop business “STUDIOUS”
・Operation of brand business “UNITED TOKYO”
・Operation of brand business “PUBLIC TOKYO”
・Operation of brand business “CITY TOKYO”
・Operation of select shop business “THE TOKYO”
・Operation of select shop business “CONZ”
URL: https://tokyobase.co.jp/
■“Makuake” service overview Service name: “Makuake”, a support purchase service for unique items and experiences
“Makuake” is a new product and product that the project executor announces along with the development background and other stories. This is the “Atarashii Support Purchase Service for Things and Experiences,” which allows supporters to pre-purchase new services as a gesture of support. Approximately 100 nationwide
In addition to being utilized by businesses across Japan through collaboration with financial institutions, the system also works with domestic and international distribution partners to ensure that business continues even after the project ends.
We are supporting it to spread. It also serves as a platform for project executors and supporters.
We are focusing on improving our products and developing new features to improve convenience and satisfaction for both parties.
Web URL: https://www.makuake.com/
iOS app: https://apps.apple.com/jp/app/id1274816320
Android app:
https://play.google.com/store/apps/details?id=com.ca_crowdfunding.makuake_android
■Makuake Co., Ltd. Company Profile
Representative: Ryotaro Nakayama, Representative Director and President Head office location: Daiwa Shibuya Miyamasuzaka Building 10F, 2-16-1 Shibuya, Shibuya-ku, Tokyo 150-0002
Established: May 1, 2013
Business content: Operation of various support services centered on “Makuake”, product production support business that utilizes research and development technology
URL: https://www.makuake.co.jp/