[Wacoal Co., Ltd.] Kenji Tarumisake has been appointed as “CW-X” body conditioning partner. Emphasize the importance of conditioning during autumn sports!
*Wacoal Co., Ltd.*
Press release: September 18, 2024
**
Kenji Tarumisake has been appointed as the “CW-X” body conditioning partner. Emphasize the importance of conditioning during autumn sports!
The conditioning wear brand “CW-X” developed by Wacoal Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, President and CEO: Keisuke Kawanishi) will launch the visual kei air band “Golden Bomber” in fall 2024. Kenji Darvish (Kenji Darvish)
Kenji) as our body conditioning partner. Tarumi Sake is a member of “Team CW-X” She is active as a member of “C.W.X” and appears in various
advertisements and gift campaigns. We will widely communicate the importance of conditioning and the joy of moving the body to everyone who moves their bodies.
Special site: https://www.cw-x.jp/darvishkenji/
* 【the purpose】*
* We will use the multifaceted Kenji Tarumisake to appeal to a wide range of people about the importance of conditioning! *
CW-X is a conditioning wear brand that supports the muscles and joints of the body and improves performance. Conditioning is the process of preparing your body so that it can perform to its maximum potential. We hope that this will be adopted not only by athletes, but also by “all people who move their bodies,” including those who jog or walk to maintain their health, and those who enjoy outdoor activities and activities as a hobby.
Autumn, 2024. In order to convey the importance of conditioning during the season when many people are moving their bodies, “CW-X” is teaming up with Golden Bomber’s Kenji Tarumisake.
Tarumi Sake is also an athlete who appears on TBS TV’s sports entertainment program “SASUKE.” With his catchy and comical character and stoic dedication to sports, he has gained a good impression from a wide range of people, from young people to the elderly. Mr. Taru Misake has been appointed as a body conditioning partner and will deliver the importance of conditioning and the charm of “CW-X” to a wide range of people.
* [Promotion development] *
* In addition to advertising promotions, we also have a campaign where you can win autographed posters! *
As a body conditioning partner, Tarumi Sake is a member of “Team CW-X” members and participate in activities that convey the importance of conditioning and the importance and fun of moving the body. We created image visuals and movies starring Tarumi Sake and released them at various locations.
In addition, we will also hold a giveaway campaign where you can win a poster (A2 size) signed by Tarumishu.
Campaign site: https://www.cw-x.jp/news/news202409/darvish-cp0918.html
* [Production secret story] *
* You can see for the first time how he transforms into Golden Bomber’s Tarumi Sake! ? *
In the production of the advertisement, we were particular about fusing the brand image of CW-X with Tarumisake’s charm. While making use of his comical character and stoic image of working out his body in Golden Bomber, we were conscious of expressing a new side of Tarumishu, creating a new product for both Tarumishu fans and “CW-X” fans. We have created an ad that will make you feel that way. During the production process, I received the strong words from Tarumishu, “I will respond to any request!” and was able to film a video of her applying her make-up. This is a valuable movie showing the process of his transformation from his real face to Golden Bomber’s Kenji Tarumisake, which will be shown publicly for the first time.
Promotional movie: https://youtu.be/fnrAMF59jq4
* ■Comment from Kenji Tarumisake*
Kenji Tarumisake
My name is Kenji Tarumisake and I have been appointed as the body conditioning partner for CW-X. When I first tried using the CW-X for my daily training, I found it extremely comfortable and loved it, and have been using it ever since. I love the simple design as well as the functionality!
We recommend tights and tops to anyone who moves their bodies, so please pick them up and experience the benefits of CW-X.
* ■Kenji Tarumisake profile*
Born November 28, 1980 in Ukiha City, Fukuoka Prefecture.
Drums for visual kei air band Golden Bomber.
He has been aiming to become a professional baseball player since childhood, and was so devoted to baseball that he was recommended to play baseball until high school. He often appears at the first pitch ceremony, and in 2018, he recorded a speed of 135km/h. He is betting everything on “SASUKE” and is creating sets and training. The best record was advancing to the 3rd stage.
Golden Bomber will release the CD single “Iine” in July 2024. Golden Bomber at Pia Arena MM in Kanagawa in January 2025
The 20th anniversary live show “Old work -kyusaku-” and “New work -shinsaku-” will be held.
Golden Bomber Official Website: https://pc.goldenbomber.jp
Kenji Tarumisake Instagram (@ketsu.no.kamisama):
https://www.instagram.com/ketsu.no.kamisama/
* [Products worn by Kenji Tarumisake] *
[Functional tights EXPERT MODEL 3.0]
Functional tights (HXO499)
Product number: HXO499
Color: GB
Suggested retail price: 11,000 yen (tax included)
Features: Unique taping principle supports hip joints, thighs, knees, and calves.
The support line suppresses unnecessary muscle movement and can be expected to reduce muscle fatigue during exercise.
[Functional tops JYURYU TOP]
Functional tops (JAO010)
Product number: JAO010
Color: BL
Suggested retail price: 8,800 yen (tax included)
Features: Taping support around the shoulder blades improves posture when worn and makes it easier to move the shoulders.
[Tops Sleeveless]
Tops (DLO140)
Product number: DLO140
Color: BL
Suggested retail price: 4,400 yen (tax included)
Features: Made with recycled polyester yarn, we are particular about thinness and lightness.
[Bottoms]
Bottoms (DHO211)
Product number: DHO211
Color: BS
Suggested retail price: 5,390 yen (tax included)
Features: Three-dimensional pattern design for ease of running. Made of water-repellent, light and soft material.
* ●Worn in an interview on the brand page*
[STYLE FREE by CW-X T-shirt]
T-shirt (DLR235)
Product number: DLR235
Color: IV
Suggested retail price: 3,300 yen (tax included)
Features: Design with the big CW-X logo as the focal point.
Made of soft mesh material that is comfortable to wear.
* ■About “Team CW-X”*
“CW-X” brand slogan “Be a better
This is an activity that conveys the importance of conditioning, the importance and joy of moving your body, from members who embody “You” to everyone who moves their bodies.
We have three main activities.
*(1)Baby Program*
“CW-X” provides products to maintain and improve team members’ competitions and activities.
*(2)Baby School*
Create opportunities for CW-X and team members to communicate the importance of conditioning.
*(3)Baby Game*
CW-X and team members will support the competitions and tournaments and encourage people to move their bodies.
*Baby is an abbreviation for “Be a better you.”
* [About “CW-X”] *
CW-X is a conditioning wear brand developed by the Wacoal Human Science Research and Development Center based on the idea of incorporating the principle of taping into tights.
After a researcher’s family once injured their leg while exercising, they were able to continue exercising with the first aid of taping, so they decided to do research by saying, “I want to create tights that incorporate the principles of taping that anyone can easily wear.” start. Applying high-power materials used in women’s girdles and Wacoal’s unique design technology to achieve a supple fit, we created sports tights that were groundbreaking at the time.
It was first released in 1991.
In addition to “sports tights” developed based on our unique taping principle, we also offer “functional tops” developed with upper body conditions in mind, and “sports bras” that stabilize the bust during sports, all of which support the body in a wide range of situations. We support people who enjoy an active lifestyle by developing products.
“CW-X” official website: https://www.cw-x.jp/
“CW-X” official Instagram: https://www.instagram.com/cwx.jp
“CW-X” Official X: https://twitter.com/cwx_jp
-For press inquiries-
Interview: press-ml@wacoal.co.jp
Various leases (products, images, research data, etc.):
https://www.wacoal.jp/ad/lease/
-Inquiries from general customers-
Wacoal Customer Center: https://www.wacoal.jp/support/