“Kids Flea Market(R)︎” won the “Excellence Award Consumer Affairs Minister Award” at the 18th Kids Design Awards!
*NPO Kids Flea Market*
Press release: September 18, 2024
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“Kids Flea Market(R)︎” won the “Excellence Award Consumer Affairs Minister Award” at the 18th Kids Design Awards!
*Cumulatively held over 1,000 times! “Adults are not allowed! Only children can sell and buy” experiential educational events to learn about money and economics held across the country*
* NPO Kids Flea Market (Location: Nakano-ku, Tokyo / Representative Director: Akaike
Kids Flea Market (R), an experiential educational event to learn about money and economics, run by Yoshihiko Yoshihiko, was awarded the 18th Kids Design Award (sponsored by Kids Design Council, a non-profit organization).
/ Sponsored by: Ministry of Economy, Trade and Industry, Cabinet Office, Consumer Affairs Agency, Children and Family Affairs Agency), a design department that opens up children’s creativity and the future.
We are pleased to announce that we have received the Consumer Affairs Minister’s Award, an award for excellence in the consumer development category. *
*Award summary*
* ■ Work name *
Kids flea market(R)︎
* ■ Award name *
Excellence Award “Minister of Consumer Affairs Award”
(Design division that opens up children’s creativity and the future, consumer development division)
* ■ Reason for award*
Through the act of buying and selling, we educate consumers about the origins of business, the structure of consumption, how to use money, etc.
It is an activity that leads to necessary diverse learning. The track record is excellent, including scale, quality, and rule-making. The program was highly evaluated as being excellent and deserving of this award, including its ability to foster independence.
*About Kids Flea Market(R)︎*
Kids flea market is an experiential educational event where you can learn not only how to handle money but also various things necessary for modern society through buying and selling things. *
At flea markets* where adults are not allowed, we are creating a place where children can think independently, communicate, and buy and sell things.
It has been running for 18 years since 2006, and has now been held more than 1,000 times across the country, with over 230,000 children participating.
It has grown into an event.
Kids flea market website: https://kids-fm.jp/
* ■ Problem solving/implementation background*
As an approach to issues related to children’s financial literacy, such as the lag in financial education in Japan and the difficulty in acquiring the “concept of money” due to the shift to cashless payments, *
“Kids Flea Market” is an opportunity for children to grow through buying and selling using “visible money”, sometimes failing, and to acquire a positive attitude toward money.
* is being held.
* ■ Three things you can learn at a kids flea market *
*1: Money literacy*
By using real money, you can experience the fun of “business” and acquire financial literacy in a fun way. You can also learn about economics and income and expenditure through lectures.
*2: Reuse awareness*
They learn that things they no longer need have value for someone else, and naturally develop an attitude of treating things with care and an awareness of reusing them.
*3: Communication ability*
Through experience, you can learn basic communication skills such as “seeing, listening, and speaking” necessary for customer service. There are times when I am excited to negotiate the price.
*About Kids Design Award*
The Kids Design Award recognizes products, services, spaces, activities, and research that meet the objectives of “children living safely,” “children growing up with sensitivity and creativity,” and “creating a society where it is easy to give birth and raise children.” It was established in 2007 with the aim of selecting outstanding works from the world and widely disseminating them to society. This applies not only to products designed for children, but also to products developed for adults and the general public, as long as they are designed with children and child-rearing in mind. [Kids Design Award HP] https://kidsdesignaward.jp/
*About NPO Kids Flea Market*
NPO Kids Flea Market is an experiential educational event called “Kids Flea Market”.
Our aim is to provide children across the country with a place to acquire financial literacy, reuse awareness, and communication skills.
・Name: NPO Kids Flea Market (NPO Kids Flea Market)
・Location: 4-3-9 Yayoi-cho, Nakano-ku, Tokyo
・Representative Director: Yoshihiko Akaike
・Establishment date: December 1, 2005 (Corporate status acquired November 17, 2009)
・Annual support: Ministry of Education, Culture, Sports, Science and Technology, Ministry of the Environment, Financial Services Agency, Financial Information Central Committee
・Support: Each municipal board of education
・Group website: https://kids-fm.jp/
*”Kids Flea Market (R)︎” is a registered trademark of the NPO Kids Flea Market.