[Silver Egg Technology Co., Ltd.] Ask As One! BtoB
How to create an EC site where you can “discover” unknown products and “get them to buy” from an EC giant
*Silver Egg Technology Co., Ltd.*
Press release: September 18, 2024
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Ask As One! A BtoB EC giant tells us how to create an EC site where you can “encounter” unknown products and “get people to buy them” *～Silver Egg x ASONE conducts public interview～*
Silver Egg Technology Co., Ltd. (Headquarters: Suita City, Osaka Prefecture, President & CEO: Thomas Foley, Stock Code:
3961 (hereinafter referred to as “Silver Egg”) will hold a webinar * “Ask As One!
We will be holding an event titled “How to create an EC site where you can encounter” unknown products and “get people to buy them” from a BtoB EC giant.
Webinar overview
AXEL is a BtoB e-commerce site operated by As One Co., Ltd., which has a 90-year history as a wholesale trading company. In the past, we created catalogs for each business field and sold products, but in 2015 we launched AXEL in order to list all the products that cannot be covered by catalogs alone. Today, it has grown into a huge site with over 10 million products, mainly science and science supplies.
This webinar will be hosted by the AXEL Planning Group, UX Design Department, AsOne Corporation, who has been involved with AXEL since its launch and is currently the third-generation manager of AXEL Shop. We have invited group leader Mr. Yonemasu to talk about EC operation techniques in an interview format.
* ■ Lecture topics *
・As One business introduction
・Features of AXEL site
– History, scale (number of accesses, number of products, etc.), system overview, features unique to BtoB, etc.
・AXEL user trends and countermeasures
– What kind of people will access and use what routes?
– What are the measures to entertain customers on the site and let them know the unique value of AS ONE?
– What is important to get customers who tend to buy for specific purposes to notice new products and to buy them?
– What are the measures to get people to become long-term users of the site? ・The future of EC
– About activation of BtoB EC
– About the use of AI
* ■ Webinar overview *
Table title: Ask As One! A BtoB EC giant tells us how to create an EC site where you can “encounter” unknown products and “get people to buy them”
Date and time: October 3, 2024 (Thursday) 16:00-17:00
Venue: Zoom Webinar *Please apply from the URL below.
Participation registration URL:
https://www.silveregg.co.jp/archives/event/2024-10-03-asone-AXEL-B2B-webinar
* ■ Webinar program *
16:00 – 16:05 Opening remarks
16:05 – 16:10 Silver Egg product introduction
16:10 – 16:50 Public interview
16:50 – 17:00 Q&A
17:00 Closing
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*About “Igent Recommender”*
https://www.silveregg.co.jp/service/recommender.html
This is a real-time recommendation service provided by Silver Egg Technology Co., Ltd. that is equipped with a proprietary AI algorithm. Using a machine learning engine that ensures both predictive accuracy and processing speed, we understand and analyze site access, purchasing status, and each user’s flow line in “real time,” and recommend products that match each individual’s tastes. It can be displayed instantly. Client companies can easily select and introduce the most suitable technology according to the usage situation, and can also verify effectiveness through AB testing. In addition, our dedicated consultants will continuously support you with
cost-effectiveness verification using a multifunctional management screen and reporting service, and measures to increase sales. [Igent Recommender introduction materials]
https://go.silveregg.co.jp/01-AIsimple.html
*About Silver Egg Technology Co., Ltd.*
https://www.silveregg.co.jp/
Silver Egg Technology develops and provides digital marketing solutions that achieve advanced personalization using AI (artificial intelligence) technology. We will realize the future of
personalization with our high-performance product lineup, including IgentX, the industry’s highest level recommendation engine, and our consulting know-how that continues to deliver business results for our customers.
[Facebook] https://www.facebook.com/silveregg
[X] https://twitter.com/silvereggtech
[LinkedIn] https://jp.linkedin.com/company/silver-egg-technology
* Company Profile*
Company name: Silver Egg Technology Co., Ltd.
Location: -Osaka Head Office-
Facade Esaka Building 10F, 1-23-43 Esakacho, Suita City, Osaka Prefecture -Tokyo Office-
7F Okamura Akasaka Building, 2-13-1 Nagatacho, Chiyoda-ku, Tokyo Representative: Thomas Foley, President & CEO
Established: August 26, 1998
Capital: 285 million yen (as of the end of June 2024)
Business content: Development and provision of digital marketing services based on AI (artificial intelligence) technology
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