IKKO is in Nikkei Shimbun! “Kaitori Daikichi”, which has over 1,000 stores nationwide, will run a full-page advertisement.
*Empower Co., Ltd.*
Press release: September 18, 2024
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IKKO is in Nikkei Shimbun! “Kaitori Daikichi”, which has over 1,000 stores nationwide, will run a full-page advertisement.
*Empower Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and Representative Director: Shunsuke Masui, hereinafter referred to as Empower), which operates the purchase specialty store “Kaitori Daikichi,” announced in the Nihon Keizai Shimbun on Thursday, September 19, 2024. We will post full-page advertisements. * Posted on September 19, 2024 “Nikkei Shimbun” advertisement
* Sales increased 12 times in 5 years! “Kaitori Daikichi” continues to grow rapidly*
“Kaitori Daikichi” is a chain specializing in the purchase of precious metals, used brand items, and watches. Since our founding in 2010, we have continued to increase the number of directly managed stores and franchised stores. We achieved the opening of our 1,000th store in July 2024, and are currently expanding at an astonishing pace of 10 to 20 stores every month. Furthermore, sales for the fiscal year 2024 will be 77.7 billion yen, a 12-fold increase in profit and revenue in five years. (*See graph below)
Both the number of stores and sales are growing to be among the top in the industry among purchasing specialty chains.
Trends in the number of stores and sales of “Kaitori Daikichi” over the past five years
Calm store design based on Japanese and blue
*Reuse market expanding for 13 consecutive years*
“Kaitori Daikichi” is classified into the so-called reuse industry. The overall market size of the reuse industry has been expanding for the past 13 consecutive years, and is expected to grow to 4 trillion yen by 2030 (*1). Furthermore, according to a survey, Japanese households are said to have a total of 66 trillion yen worth of unused items, or 530,000 yen worth per person (*2), so the reuse habit among the people is still firmly established. This shows that there is a high latent need in the reuse market.
Based on the above, it is thought that there is room for further expansion of the domestic reuse market as the value of “selling unwanted items and turning them into money” becomes more widespread.
(*1) “Reuse Market Data Book 2023” (Reform Sangyo Shimbun)
(*2) 2023 edition “Hidden assets” hidden in Japanese households https://about.mercari.com/press/news/articles/20231115_kakureshisan/
*Strengths of “Kaitori Daikichi”*
* 1. Amazing continuation rate of 97.3%! “Kaitori Daikichi” franchise* The reason behind the rapid growth of “Kaitori Daikichi” is the expansion of franchise stores. “Kaitori Daikichi” franchise stores are currently operating over 870 stores. Most recently, in 2023, the number of stores increased by 205, placing it in second place after major convenience store chains. (Reference “Business Chance October 2023 Issue” published August 2023)
In the “Kaitori Daikichi” franchise,
・Headquarters property development (headquarters professionals carefully select properties based on a track record of opening more than 1,000 stores nationwide)
・7-day on-site support by head office SV after opening
・Headquarters appraisal support (We will compensate you for the sale price of items for which you have requested authenticity and appraisal from the headquarters)
We have a complete system in place that allows those considering membership with no experience in the purchasing industry to open a store with peace of mind, with our strength being our generous support from membership consideration to post-opening management consultation. (*For other details, see
here
)
As a result of this head office support, the annual retention rate after opening a store was 97.3% (October 2022 to September 2023), an astonishing figure unprecedented in the industry.
* 2. Build a system where you can buy at a high price at Japan’s largest “Daikichi Auction” *
Items purchased at “Kaitori Daikichi” nationwide are sold to businesses at “Daikichi Auction.” At Daikichi Auction, approximately 20,000 items are traded for a total of 3 billion yen each month, making it one of the largest B2B auctions in Japan.
In recent years, the number of overseas buyers has been increasing. Japanese used brand products are highly regarded overseas as “used in Japan” because of their high quality and the lack of copies. At Daikichi Auction, many of the highest quality used items in Japan are gathered together, so there is a tendency for overseas buyers to bid on the items and end up with high bids. At the “Kaitori Daikichi” store, we also make purchases based on the past winning bid prices at “Daikichi Auction”, so we are able to offer higher prices than other stores.
At Daikichi Auction, there are bags worth over 10 million yen each. “Daikichi Auction” venue scene
* 3. A wide variety of developments through “purchasing”*
In our directly-managed business, we are actively developing activities outside of our directly-managed stores, such as “on-site purchasing,” in which we visit customers at their homes, and “event purchasing,” which is held at event spaces in commercial facilities nationwide. By expanding the sales window, we have gained popularity, especially among elderly people and housewives with small children, who find it difficult to visit stores.
In 2023, we will start the “Purchase Daikichi Mono Donation” as a charity activity. This is an initiative where you can donate the money you sell your items to.
Donations are made to a wide range of areas, including disaster relief, natural environment protection, children’s rights, medical care, and education. Currently, over 100 charity organizations are participating, and we plan to further expand our support in the future.
In addition, in June 2024, the international volleyball tournament “Kaitori Daikichi Volleyball Nations League 2024” will be held. Became the title sponsor of the Fukuoka Tournament. Japan was enthusiastic about the tournament, in which both men and women competed in the Paris Olympics, and “Kaitori Daikichi” also attracted attention, especially among sports fans.
* Become someone who can say “Daikichi” when it comes to purchasing. * Since our establishment in 2010, we at Kaitori Daikichi have been blessed with thousands of good connections.
Thanks to your support, we are now recognized by everyone as a leader in the purchasing industry.
“When it comes to purchasing, it’s Daikichi.”
“It’s my first time buying from Daikichi, but I feel safe with Daikichi, a major company.”
We have received many such comments.
Through our purchases, we will continue to share our values of “valuing things” with everyone, and aim to create a better world.
[About “Kaitori Daikichi”]
“Kaitori Daikichi” is a store specializing in the purchase of used items. Our strength lies in the wide range of items we handle, with a focus on precious metals, branded items, and watches, as well as stamps, old coins, antiques, gift certificates, and mobile phones. There are various purchasing methods, such as store purchasing, on-site purchasing, and event purchasing, which can be used to suit your needs and lifestyle. We currently have 1,037 stores nationwide (as of September 2024), which is the largest number of stores among domestic purchase specialty chains. “Kaitori Daikichi” will continue to turn people’s relationships into strength and aim to become a purchasing specialty store that can be used with peace of mind, like a local community center.
[Company overview]
Company name: Empower Co., Ltd.
Empower’s company name is “EN POWER” in English. It has the meaning of connecting “relationships” and becoming power.
Head office location: 19th floor, Sumitomo Fudosan Shinjuku Oak Tower, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative Director and President: Shunsuke Masui
Established: October 2010
Capital: 30 million yen
URL: https://www.en-power.jp
-Contact information regarding this matter-
Empower Co., Ltd. Public Relations Shirakawa
Email: m-shirakawa@en-power.jp
TEL: 080-4094-6163
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