[Tablemark] BEYOND FREE will open a stall at Japan’s largest plant-based gourmet festival “Vegan Gourmet Festival 2024 Autumn” *Table mark*
Press release: September 18, 2024
**
BEYOND FREE opens at Vegan Gourmet Festival 2024 Autumn, one of the largest plant-based gourmet festivals in Japan
*Tokyo: Sunday, September 29th / Nagoya: Sunday, October 13th / Kyoto: Sunday, November 10th *
Table Mark Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Yosuke Matsuda) is the Vegan Gourmet Festival, one of the largest plant-based gourmet festivals in Japan.
We will open a store in the fall of 2024. We will open stores at all the venues where the event will be held, including Tokyo, Nagoya, and Kyoto. At the exhibition booth, BEYOND
In addition to sampling the deliciousness of FREE, you can also purchase products that are normally sold only at online stores.
Background of store opening
BEYOND
At FREE, we carefully select plant-based “ingredients” for each menu, paying particular attention to not only the taste and appearance, but also the aroma and texture, to deliver new deliciousness to our customers. While working with each customer who has a diverse dietary lifestyle, we strive to provide customers with the freedom to choose what they want to eat and enjoy it deliciously.
We are engaged in a variety of activities with the aim of creating meals/food experiences that satisfy both mind and body.
At the “Tokyo Vegan Gourmet Festival 2024 Spring” held in April this year, BEYOND was welcomed by more customers than expected.
Some of the customers who purchased our FREE products even bought them a second time because they thought they were delicious.
In response to such positive feedback, we have decided to offer products that are normally sold only at online stores in Tokyo, Nagoya, and Kyoto so that more customers interested in plant-based gourmet food can experience them. We decided to open stores at all three venues.
What is the plant-based gourmet festival “Vegan Gourmet Festival”? (Reference from the Vegan Gourmet Festival website)
The Vegan Gourmet Festival is a plant-based gourmet festival that does not use animal ingredients or products such as meat, fish, eggs, dairy products, or honey. The event is organized mainly by voluntary organizations, companies, and volunteers in order to make people feel closer to themselves and think about social issues such as
deforestation, environmental pollution, conservation of marine ecosystems, water and food crises, etc. through gourmet food. Masu. (Sponsored by: Japan Plant-Based Market Association)
・Vegan Gourmet Festival HP: https://vegefes.com/
Event overview
– Tokyo venue
Event date and time: Sunday, September 29, 2024, 10:30-16:00 *Rain or shine Venue: Kiba Park event plaza (area)
4-6-1 Hirano, Koto-ku, Tokyo
– Nagoya venue
Event date and time: October 13, 2024 (Sunday) 10:30~16:00 *Rain or shine Venue: Tsurumai Park
1 Tsurumai, Showa Ward, Nagoya City, Aichi Prefecture
– Kyoto venue
Event date and time: November 10, 2024 (Sunday) 10:30~16:00 *Rain or shine Venue: Umekoji Park Shichijo Entrance Plaza
56-3 Kankiji-cho, Shimogyo-ku, Kyoto City, Kyoto Prefecture
About the tasting menu and frozen sales products
At the venue, we will be offering all products made with no animal ingredients*1.
-Taste products-
“Karaage made with okara konnyaku”
This fried chicken is made with “Okara Konnyaku (R)”, which is a combination of “Okara”, a byproduct of squeezing soy milk, and “Konnyaku”, a traditional Japanese food, and does not contain any animal ingredients.
“Fried rice made with konnyaku rice and rice”
Healthy fried rice made with plant-based ingredients without eggs or meat. Contains eggs and ham and chashu made from next-generation sustainable material “Okara Konnyaku (R)”. It is designed to be good for the body, with zero cholesterol and approximately 25% fewer calories*2 than regular fried rice.
-Products for sale- ・All products are frozen ・All prices are 490 yen including tax
– “Colorful vegetable mixed noodles made with rice flour noodles” – “Karaage made with okara konnyaku”
– “Fried rice made with konnyaku rice and rice”
– “Soy milk cream roll cake plain”
– “Soy milk cream roll cake chocolate”
– “Soy milk cream roll cake Earl Gray”
*1 Regarding non-use of animal raw materials
・Animal raw materials refer to raw materials that include livestock products such as beef, pork, chicken, eggs, milk, and honey, as well as seafood.
・Some animal raw materials may be included due to the detailed origin of raw materials and the manufacturing process.
・The production line is shared with products that contain animal ingredients. *2 Comparison with fried rice (per 100g), revised 2023 Japanese Food Standard Composition Table (8th edition)
What is “BEYOND FREE”?
Something that is good for your body. Be kind to the earth. Both are important, of course. However, I want to place just as much importance on the enjoyment and deliciousness of the meal. That’s why we reimagined plant-based eating. The most important thing was the material. We carefully select plant materials for each menu with a new idea different from conventional plant-based ones. We aimed for new plant-based deliciousness, paying particular attention to not only the taste and appearance, but also the aroma and texture. BEYOND FREE believes in the possibilities of plant-based products and continues to explore the power of ingredients to deliver new deliciousness.
– Online shop: https://beyond-free.jp/
– Official Instagram: https://www.instagram.com/beyondfree_jp/ – Official X (old Twitter): https://twitter.com/beyondfree_jp – Official TikTok: https://www.tiktok.com/@beyondfree_jp
– Official YouTube: https://www.youtube.com/channel/UC-34S_xTH-jzzRjf3ZiK07w
Tablemark Co., Ltd. Overview
Company name: Tablemark Co., Ltd.
Representative Director and President: Yosuke Matsuda
Head office location: 6-4-10 Tsukiji, Chuo-ku, Tokyo
Business content: Manufacture and sale of frozen foods and other food products URL: https://www.tablemark.co.jp/
*The information contained in this document is as of the date of announcement. Please note that the contents may change without notice due to the passage of time.