[Morinaga Milk Industry Co., Ltd.]
“Milk-rich daily premium ice cream” “MOW” series “Mada dayo” Actress Yumi Kawai is captivated by the final bite of her new TV commercial “MOW okay? MOW okay” edition September 24, 2024 Broadcast nationwide starting today
*Morinaga Milk Industry Co., Ltd.*
Press release: September 19, 2024
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“Milk-rich daily premium ice cream” “MOW” series “Mada dayo” Actress Yumi Kawai is captivated by the final bite of her new TV commercial “MOW okay? MOW okay” edition September 24, 2024 Broadcast nationwide starting today
*Yumi Kawai, it’s still too early for me…Bungee jumping is “duh!?”* Morinaga Milk has released a new commercial for its cup ice cream “MOW” series, “MOW Is It Good?” starring Yumi Kawai, who is currently active as an actress. MOW is fine.”
The episode will be broadcast nationwide from Tuesday, September 24, 2024. The new commercial will be released on the “MOW” brand website in advance from 10:00 a.m. on Thursday, September 19th.
In this commercial, “MOW Vanilla”
The taste of “milk-rich premium vanilla” is expressed through Yumi Kawai’s enchanted expression while eating MOW and the smooth melting ice cream that is unique to “MOW.”
Yumi Kawai tries to eat “MOW Vanilla” next to a window shaped like a “MOW” cup. “MOW~ Are you okay?” “It’s just…” I said, suppressing my desire to eat “MOW” as I slowly and impatiently scooped up the ice cream with a spoon.
“MOW~ Is it okay?” “MOW is okay.”
Filled with elation, Yumi Kawai finally took a sip of “MOW Vanilla” at the same time she said this phrase.
The sight of Yumi Kawai looking captivated by the rich milk flavor and rich, deep vanilla scent is a must-see.
In addition, two digital commercials will be released on the web: “Is PRIME good for MOW?” and “MOW even though it’s not the actual show.”
Please be sure to pay attention to Yumi Kawai, who is showing off her playful side, which is completely different from the new commercial.
-“MOW” related information-
・Morinaga Milk website: https://www.morinagamilk.co.jp/
・“MOW” brand site: https://mow-ice.jp/
・”MOW” official SNS: https://x.com/mow_ice
Click here for details!
* ■New CM “MOW okay? MOW okay” story*
In a fantastic space based on the brand color blue, Yumi Kawai leans her body against a window sill shaped like a MOW cup.
The commercial starts with the camera getting closer and closer to Yumi Kawai. Yumi Kawai tries to eat “MOW Vanilla”.
“MOW~ are you okay?” “It’s okay.” I slowly and anxiously scooped up the ice cream with a spoon, suppressing my desire to eat it. “MOW~ Are you okay?” “MOW is okay.”
Filled with elation, Yumi Kawai finally takes a sip of “MOW Vanilla” at the same time as this phrase.
The richness of the milk and the rich, deep scent of vanilla will make you look enchanted and look out the window with happy eyes.
* ■Vertical digital CM “PRIME, MOW okay?” Story*
“MOW~Are you okay?” I said, suppressing my excitement and saying, “MOW PRIME.” I looked at the package of “Caramel Cinnamon Cookies & Honey Milk” and said, “It’s okay.”
After that, I opened the lid, scooped it up with a spoon, and took a sip, muttering “MOW~ are you okay?” Yumi Kawai looks so happy and is so delicious that she says, “Mmmm!!” and is impressive.
* ■ Vertical digital CM “MOW even though it’s not real” story *
Yumi Kawai secretly eats “MOW” in between filming. Then, the director suddenly calls out, “Mr. Kawai!” and Mr. Kawai panics. Mr. Kawai is so playful that he has to go back to the scene, but he still wants to eat MOW, so he stands up and takes one or two sips of MOW to his mouth. The result is a very cute video.
* ■CM Overview*
“MOW okay? MOW okay” version 15 seconds https://youtu.be/7CpL_bkDocg “MOW okay? MOW okay” edition making https://youtu.be/L3BRTxS5On8 ・TV broadcast start date: Tuesday, September 24, 2024
・Broadcasting area: Nationwide
・Performer: Yumi Kawai
・Website release date: September 19, 2024 (Thursday) 10:00 a.m. * ■Digital CM Overview*
“Is PRIME good for MOW?” 15 seconds https://youtube.com/shorts/T9804AIKJbA “MOW even though it’s not a real performance” version 15 seconds https://youtube.com/shorts/7bnKxG309_k
・Performer: Yumi Kawai
・Website release date: September 19, 2024 (Thursday) 10:00 a.m.
* ■Yumi Kawai profile*
Born on December 19, 2000. Born in Tokyo.
He won the Best Newcomer Award at the 43rd Yokohama Film Festival for the movies “Yuko no Tenbin” and “Summer Films” (’21).
Winner of numerous awards. She attracted attention in the drama “Inappropriately Moderate!” which aired in January 2024.
Her previous appearances include the movies “Girls Never Graduate,” “Not Alone,” “April Comes With Her,” “Anno Koto,” and “Look Back” (voice role), and the drama “Family, So I Love You.” It wasn’t what I did, it was my family that I loved.” “RoOT
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“Route” etc. The waiting list includes the movie “Hakkenden” (to be released on October 25th), the TV drama series “Anpan” (aired in spring 2025/NHK General), and the movie “I still can’t say that I like today’s sky the most.”
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