[Daiichi Sankyo Healthcare Co., Ltd.]
A comprehensive cold medicine was born from Loxonin (R). The new TV commercial “Birthday” in which Satomi Ishihara smiles calmly in the clear blue sky will begin airing nationwide from Thursday, September 19, 2024.
*Daiichi Sankyo Healthcare Co., Ltd.*
Press release: September 19, 2024
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A comprehensive cold medicine was born from Loxonin (R). The new TV commercial “Birthday” in which Satomi Ishihara smiles calmly in the clear blue sky will begin airing nationwide from Thursday, September 19, 2024.
Daiichi Sankyo Healthcare Co., Ltd. (Headquarters: Chuo-ku, Tokyo) has released a new TV commercial titled “Tachisai” starring Satomi Ishihara, who serves as the image character for “Loxonin Comprehensive Cold Medicine,” the first cold medicine created under the Loxonin brand. (15 seconds) will begin broadcasting nationwide from Thursday, September 19, 2024.
From the new TV-CM Loxonin comprehensive cold medicine “Birth” edition Loxonin Comprehensive Cold Medicine “Birth” YouTube URL:
https://youtu.be/dSo3rPLdkos
* ■About TV-CM *
This TV commercial depicts the image of relief from painful cold symptoms with the birth of “Loxonin Comprehensive Cold Medicine” in a beautiful, sunny worldview. We will impressively convey the product’s features, which are highly effective against cold symptoms that need immediate attention, such as sore throats, fever, coughs, and stuffy noses.
* ■TV-CM story *
Mr. Ishihara stands in a dark world filled with dark clouds. When you say “From Loxonin,” the dark clouds clear, revealing a beautiful space with a beautiful contrast between the blue sky and white clouds reflected on the water surface. Please pay attention to Mr. Ishihara’s expression and gentle smile, which changes brightly as his worldview changes.
* ■TV-CM Overview *
Title: “Birth” (15 seconds)
Cast: Satomi Ishihara
Broadcast start date: Thursday, September 19, 2024
Broadcast area: Nationwide
YouTube URL: https://youtu.be/dSo3rPLdkos
* ■Photography episode *
It was a difficult shoot while using a blower, but Ishihara had no qualms about his facial expressions or movements. The filming went smoothly from beginning to end with well-thought-out acting, including the way the hair and costumes swayed. Please pay attention to Mr. Ishihara’s performance as well as the opening scene where the dark clouds gather at the beginning of the commercial, and then the sky suddenly clears up.
* ■Interview with Satomi Ishihara *
* ――Please tell us the highlights of the new TV-CM. *
I tried to create a work that would give people a refreshing feeling of relief from pain and suffering. It was a moment where you could feel the director’s particular attention to detail, such as the way the wind hits and the angle at which you breathe in through your nose.
* — Mr. Ishihara, please tell us if there are any measures you take to quickly recover from a cold. *
I sleep well anyway. Then, eat food that is easy on your stomach and stimulate the soles of your feet. I try to improve my blood flow by going to chiropractors or Pilates.
* —In connection with the “sunny sky” that is impressively depicted in this commercial, please tell us about any recent episodes in which you felt “cheerful.” *
I like decluttering, so I did it for the first time in a while the other day. After all, my space and mind felt refreshed! I’m going to be careful not to put anything in the empty space in the future.
* –Are there any things you do to stay in good shape during your busy days? * I will never fall! I have always had this strong feeling. lol Also, I wash my hands and gargle several times a day. I try to wash my hands especially carefully so that I can set an example for my children.
* –Please give a message to people who are suffering from cold symptoms. * Don’t push yourself too hard and seek Loxonin general cold medicine or a hospital immediately. I don’t want you to have to deal with it alone. Let’s get through the tough day together by stretching while sitting and taking a nap!
* ■“Birth” version (15 seconds) CM cut *
* ■Profile *
* ◇Satomi Ishihara-SATOMI ISHIHARA-*
Born on December 24, 1986. Born in Tokyo.
She won the Grand Prix at the 27th Horipro Talent Scow Caravan “Pure Girl 2002” and began her acting career in earnest.
She won the Grand Prix at the 27th Horipro Talent Scow Caravan “Pure Girl 2002” and began her acting career in earnest.
In 2003, he made his film debut with the movie “My Grandpa”, which was the 27th
He has won numerous film awards including the New Actor Award at the Japan Academy Awards, and has since played an active role in various movies and dramas. Recent appearances include the drama “Unnatural” (2018), the drama “Heaven?” (2019), the stage play “Asian Woman” (2019), and the drama “Unsung Cinderella”.
“Hospital Pharmacist’s Prescription” (2020), stage play “All’s well that ends well”, drama “Koi wa Deep”
(2021), the movie “And the Baton Was Passed” (2021), the drama “Destiny” (April 2024), the movie “Missing” (May 2024), the movie “The Last Mile” ” (August 2024)
* ■Production staff *
Executive Creative Director: Shu Honda
Creative Director: Kazuhisa Nishimura
Planner: Takato Akiyama
Art Director: Ryuji Kokubo
Account Executive: Naoki Miwa
Account Executive: Fumihiro Asayama
Account Executive: Moe Saito
Creative Producer: Asami Sato
Casting: Shoko Saito
Executive Producer: Takuto Abe
Producer: Hikaru Miyata
Production Manager: Yoshiaki Yamochi
Production Assistant: Saki Kumagai
Director/Offline Edit: Kazuhiko Hiramaki
Cinematographer: Takashi Sakakibara
LightingDirector: Kazuhiro Yokobori
Production Designer: Nanami Mizuguchi
Hair & Make: Maiko Inomata
Stylist Online: Keiko Miyazawa
Editor: Sakiko Tomita
Mixer: Yasunori Hoshimoto
CG: Taiyo Sato / Shoumu Takada
Music: Shohei Hoshino
* ■About “Loxonin (R) Comprehensive Cold Medicine” *
* For painful cold symptoms that you want to deal with as soon as possible. A comprehensive cold medicine was born from loxonin. *
[Product features]
– A new cold medicine containing “loxoprofen sodium hydrate” that suppresses symptoms of pain and fever.
– Furthermore, it contains four active ingredients*1 in a
well-balanced manner, and is effective against all 11 cold symptoms that need to be dealt with quickly, such as sore throat, fever, cough, and stuffy nose.
*1 Dihydrocodeine phosphate, dl-methylephedrine hydrochloride, bromhexine hydrochloride, clemastine fumarate
[Classification] [Drugs requiring guidance] (OTC drugs)
* “Loxonin Comprehensive Cold Medicine” brand site*:
https://www.daiichisankyo-hc.co.jp/site_loxonin-cold/
Before using this medicine, ask your pharmacist for instructions and read the “Precautions” carefully.
If you have any allergies, please be sure to consult us.
“Loxonin” is a registered trademark of Daiichi Sankyo Co., Ltd.
* ■About Daiichi Sankyo Healthcare *
Based on the Daiichi Sankyo Group*2 corporate philosophy of “providing pharmaceuticals that meet diverse medical needs,” Daiichi Sankyo Healthcare operates an OTC pharmaceutical business that allows consumers to choose and purchase their own medicines. We are expanding.
Currently, we are expanding our business areas beyond OTC drugs to include functional skin care, oral care, and foods, and have adopted the corporate slogan “Fit for You.”
We are striving to become a partner in creating a healthy lifestyle, and are striving to achieve this goal.
Through these businesses, we promote “self-care” where everyone protects and takes care of their own health, and contribute to the realization of a society where everyone can stay healthy and beautiful.
*2 The Daiichi Sankyo Group is engaged in the business of innovative drugs (new drugs), vaccines, and OTC drugs.
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