[Kaiser Kitchen Beer Co., Ltd.] [Schmatz] German craft beer brand Schmatz and Ise Kadoya Beer’s collaboration fest beer “german” pale ale” will be released on Tuesday, September 24th! Reservations accepted starting September 17th (Monday)!
*Kaiser Kitchen Beer Co., Ltd.*
Press release: September 19, 2024
**
[Schmatz] Collaboration fest beer between German craft beer brand Schmatz and Ise Kadoya Beer “german pale ale”
” will be released on Tuesday, September 24th! Reservations accepted starting September 17th (Monday)!
*German craft beer brand “Schmatz” (Headquarters: Meguro-ku, Tokyo, Representative Director: Mark Rutten) is collaborating with Ise Kadoya Beer for the Oktober Festival, “German
pale ale” on sale in limited quantities*
A gorgeous fest beer to celebrate Oktoberfest
Schmatz’s autumn seasonal collaboration beer is “German Pale”, which was jointly developed with Ise Kadoya Beer in Ise City, Mie
Prefecture, which brews the world’s best pale ale.
Ale” will be released.
This is our second collaboration beer with Ise Kadoya Beer, which is a special limited brewed pale beer arranged in German style to celebrate the world’s largest beer festival “Oktoberfest” held in Munich, Germany. It’s ale. Enjoy the unique taste and aroma of pale ale made with German malt and hops!
This time, it will be brewed in limited quantities, and all Schmatz restaurants will open the bottles one after another from Saturday, September 21st, and you can enjoy it along with the limited-time Oktoberfest course.
In addition, a limited number of “bottled beer” will be sold at Schmutz Online Shop, seven Schmutz Restaurants (*Note 1), and some retail stores.
In addition, at the Schmatz online shop, “german pale” will be available on September 24th (Tuesday).
Prior to the release of the “ale” bottle, we will be accepting advance reservations from September 17th (Tuesday) to September 23rd (Monday). As a pre-order bonus, you can purchase “german” by September 23rd (Monday).
Customers who reserve the “Pale Ale 6-bottle set” will receive an original Schmatz bottle opener.
In addition, the “german pale ale” set product sold at the Schmutz online shop includes a “M size beer” that can be used at all Schmutz restaurants.
A 550 yen coupon per cup will be included in the package.
The “German Pale Ale 3-bottle set” sold at seven Schmatz restaurants (*Note 1) also includes “M size beer”.
We will include a 550 yen coupon per cup, so you can fully enjoy Schmatz’s “Oktoberfest” at home or at a restaurant.
* [What is pale ale? 】*
Pale ale is a beer with a rich hop aroma and malt flavor. You can feel the refreshing scent of floral and citrus, and the sweetness of malt. A standard beer with a well-balanced bitterness from hops.
For those who want to enjoy craft beer from now on, this is one of the beer styles we recommend first.
* [Product Overview] *
* – german pale ale -*
With the Oktoberfest held in Munich, Germany in mind in October, we created the “german pale”, which uses German raw materials for malt and hops.
ale” is characterized by a clear gold color appearance.
When you open the bottle and pour it into a glass, your nose will be greeted with a floral aroma and hints of tropical fruit such as mango and orange. When you take a sip, you can feel the biscuit-like crispness derived from malt, and enjoy the aromatic moment.
The pleasant bitterness and gorgeous aroma of the hops, which are added in three stages, and the sweetness of the German malt are exquisite, and the refreshing taste goes perfectly with richly flavored dishes!
A collaboration beer that is only available now, brewed exclusively for Oktoberfest 2024! Please enjoy!
“We want to deliver delicious beer to all of Japan!” With that in mind, we will start selling limited quantities at Schmatz Restaurant. And, you can enjoy “german pale ale” from the tap faster than anywhere else. A release commemorative event will be held at Schmatz Shinagawa Konan Exit store on Friday, September 20th.
On the day of the event, we will invite Mr. Deguchi, the head brewer of Ise Kadoya Beer, to listen to the behind-the-scenes stories behind the development and how to enjoy Oktoberfest beer, while enjoying the Oktoberfest beer!
In addition to collaboration beers, you can also enjoy a lineup of beers available only on this day that can only be tasted at the event venue! (*Note 2)
All of our staff are looking forward to your visit!
Enjoy the exciting experience of Schmatz beer at home or in a restaurant!
*Note 1: The following 7 Schmatz restaurants sell “german pale ale” bottles. Nakameguro | Shimokitazawa | Akasaka Ark Hills | Shinagawa Konan Exit | MSB Tamachi Station Tower |
Shibuya Jinnan | Shibuya PARCO
*Note 2: Please apply for the event from the peatix ticket site. Click here for ticket site: https://isekado-schmatz-20240920.peatix.com
Alcohol content: 5.0%
Malt: Rahr 2row, WM Carapils, Honey malt
Hops: saaz, Citra cryo, Mosaic
Storage method: Store in a cool dark place
Contents: 330ml
german pale ale product page: https://www.schmatz.jp/products/german-pale-ale
List of Schmatz restaurants: https://www.schmatz.jp/pages/location * ▼Ise Kadoya Beer (* * https://www.kadoyahonten.co.jp/products/*