Root Co., Ltd. A store specializing in French crullers made with carefully selected ingredients has become 1.5 times more popular than “general thriving stores” in just two months since opening.

[Root Co., Ltd.] A store specializing in French crullers made with carefully selected ingredients has become 1.5 times more popular than “general thriving stores” in just two months since opening.
*Root Co., Ltd.*
Press release: September 19, 2024
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A store specializing in French crullers made with carefully selected ingredients has become 1.5 times more popular than a “general thriving store” within two months of opening.
*The top three best-selling donuts that are driving popularity are also revealed for the first time*
Root Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Saruta Nobuyuki (hereinafter referred to as “our company”) is FRECKLE, a French cruller 20 specialty store that uses domestically produced ingredients.
Since opening donuts in Yoyogi Park on July 18th (Thursday), we have been serving fluffy French crullers made with the skill of our craftsmen.

Exactly two months have passed since we opened, and when we tallied up our sales, it became clear that our Tsubo Monthly Sales (sales per tsubo) had exceeded 500,000 yen in two months. It is generally said that the standard for a successful restaurant is “Tsubozukisho 300,000 yen”.

Currently, “FRECKLE”
In order to provide an appropriate working environment for our staff, we are operating with some reduced hours or reduced production. Despite this, we were able to achieve sales of over 500,000 yen within two months of opening.

Immediately after opening, “ZIP! ” (Nippon TV network), “Mezamashi TV” (Fuji TV network), “Nikkei MJ”, and many other media outlets, and the store has attracted attention from the media.

* Reason for popularity *
* Reason 1: The arrival of the third donut boom *
The first was the arrival of Krispy Kreme donuts in 2006. Colorful and richly sweet, unique to America. The novelty of salmon, where you can watch the frying process right in front of your eyes, attracted attention, and there was a huge line at the first store. The second boom will arrive around 2015. Competition intensified as major convenience stores entered the donut market in earnest, and the product became a hot topic of discussion.

And now we are in the third boom. The center of this boom is raw donuts. Due to its growing popularity, it is now being served in cafes, restaurants, and even stores that don’t sell donuts, such as udon chain stores.

* Reason 2: A “French cruller specialty store” that you can’t find anywhere else *
Many of the popular donuts in the third boom have a chewy texture. We purposely offer French crullers that have a “light” texture rather than a “chewy” texture.

* Reason 3: Carefully selected materials with a focus on domestic production* By combining carefully selected domestic ingredients with the skills and creativity cultivated by our pastry chefs, we have created a French cruller that allows you to enjoy the taste of the ingredients.

For example, the fabric is made from rare “Kitano Kaori” and 100% Tokachi Kaori.
This is “Kitano Kaori”. This is a rare variety whose number of producers is decreasing because it is easily affected by weather conditions such as rain. The other flour is “Tokachi Kaori”. It is 100% produced in Tokachi and is a blend of 3 types: “Kita Kaori”, “Kita Honami”, and “Haru Yo Koi”. You can really feel the taste and flavor of wheat, and enjoy the chewy texture.

In addition, we use Sagamihara’s “Old Aji Tamago,” which is favored by many chefs. No genetically modified grains are used in the feed. We also use post-harvest-free corn, which is not disinfected after harvest. Because the eggs are laid by healthy parent hens that have been raised in a sanitary environment fed with natural groundwater, the flavor is rich and rich, and you can feel the umami.

The drinks they offer, or the matcha French cruller, are made with Japanese tea from Sugimotoen in Shizuoka. Sugimotoen is a Japanese tea producer that has continued for generations in Makinohara Plateau, a tea area in Shizuoka Prefecture, and continues to produce Japanese tea mainly in the family. It is grown naturally without pesticides or fertilizers.

* Top 3 best-selling Freckle donuts *

* 1st place: Freckle donut (356 yen) *

This is a popular product, with over 3,000 units sold in one month. This is This is our signature product, worthy of being called a “French cruller.” It has a light texture, a flavor of eggs and wheat that spreads in your mouth, and a size that you won’t get tired of eating.

* 2nd place: Custard (432 yen) *

Sour cream is added to the rich custard, and the cream is sandwiched with a well-balanced cream with a slight sourness and sweetness.

* 3rd place: Sencha (378 yen) *
Uses “deep steamed sencha” from Sugimotoen, Shizuoka Prefecture. This is a donut for adults where you can enjoy the bitterness within the sweetness.

* Store overview *
FRECKLE donuts Yoyogi Park
Address: 1-51-6-102 Tomigaya, Shibuya-ku, Tokyo
Instagram: https://www.instagram.com/freckle_donuts/

* Company Profile *
Root Co., Ltd.
Representative Director: Nobuyuki Saruta
Head office: 16-16 Motoyogicho, Shibuya-ku, Tokyo
TEL/FAX: 03-5738-8811
Business details: “Fresh Seafood Bistro SARU”, a popular seafood bistro in Yoyogi Uehara, “LODGE” in Meguro, focusing on meat dishes We operate a number of popular stores, including “BISTRO SARU” and “SARU – Apero Bistro” in Jiyugaoka.

* Biography of representative Nobuyuki Saruta *
After graduating from the Department of Physics, Faculty of Science, Tokyo Institute of Technology, he joined Global Dining, where he had been working part-time while still in school. Serves as a store manager or area manager. After that, he founded Root Co., Ltd. With our unique restaurant management methods that leverage the strengths of our science background, such as “thoroughly narrowing down the number of items,” “being particular about developing individual stores,” and “unique numerical management,”
Succeeded in developing popular restaurants such as “Seafood Bistro SARU” and “LODGE BISTRO SARU”.