[Recustomer Co., Ltd.] Recustomer, a post-purchase experience platform for e-commerce businesses, raises a total of approximately 500 million yen in Series A funding
*Recustomer Co., Ltd.*
Press release: September 19, 2024
**
Recustomer, a post-purchase experience platform for e-commerce businesses, raises a total of approximately 500 million yen in Series A funding
*Aiming to be the overwhelming number one purchase experience platform* Recustomer Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Shibata), which operates the post-purchase experience platform “Recustomer”
Yasuhiro, Shota Tsujino)
With SBI Investment as the lead investor, we raised approximately 500 million yen in Series A funds through a third-party allotment of capital to existing shareholders and new investors. With this procurement, the total amount raised will be 860 million yen.
In the two and a half years since Recustomer began providing its services, the number of introduced brands has exceeded 200, and the service has grown to the point where it can be used in a variety of industries including beverages, food, fashion, interior design, and electronics. It is being introduced to many enterprise companies, and has an overwhelming presence in Japan in the field of post-purchase experience software for e-commerce sites.
With this funding, we will further expand the functionality of “Recustomer” and strengthen our business foundation for the future. In the future, we will further improve the post-purchase experience and further expand the scope to include the pre-purchase experience, aiming to become the No. 1 market share among purchase experience platforms.
■ Funding overview
Amount raised: Approximately 500 million yen
Procurement method: Third party allotment capital increase
New shareholders: SBI Investment, Salesforce Ventures, DBJ Capital, Hakuhodo DY Ventures *In alphabetical order
Existing shareholders: ALL STAR SAAS FUND・Coral Capital・Gazelle Capital・G-STARTUP・Mobile・Internet Capital *In alphabetical order Use of funds: Product development, strengthening of engineer organizational structure, strengthening of sales/marketing team and customer success team.
Mobile Internet Capital has made an additional investment following the previous funding.
■ Comments from new shareholders
Rikuhito Nagao, Investment Department, SBI Investment Co., Ltd. As consumer needs have diversified with the spread of e-commerce, post-purchase experiences such as returns and warranties have been attracting particular attention in recent years.
Recustomer provides innovative products that simultaneously achieve advanced business automation for e-commerce businesses and improve the purchasing experience for consumers by streamlining returns and cancellations.
We have invested in this company because we feel that it has a very unique positioning that allows us to reach a huge TAM in the EC and retail fields by rolling out products in the compound from before to after purchase. As the SBI Group, we will do our best to support you! Salesforce Ventures Japan Representative/Partner Ken Asada
While e-commerce business processes have been refined with a focus on the customer experience leading up to purchase, improvements to improve the customer experience after purchase have lagged behind. Recustomer is a service that focuses on the customer experience after purchase, reduces inconvenience, dissatisfaction, and anxiety, and contributes to improving the customer experience.We are pleased to receive this opportunity to invest in Series A. . In the future, it is expected that the “Recustomer try-on at home” service, which eliminates concerns before purchasing, will expand, and we are looking forward to its great potential to become a top runner in contributing to improving the e-commerce customer experience.
Yuma Matsuura, Senior Investment Manager, Investment Department, DBJ Capital Co., Ltd.
We are pleased to be able to participate in Recustomer’s Series A. As the presence of e-commerce in daily life increases day by day, the e-commerce purchase experience platform provided by the company is not only post-purchase, such as returns, exchanges, cancellations, and product tracking, but also at the point of purchase, such as payment, and even before purchase. We believe that it will improve the user experience by realizing efficiency with a view to improving
efficiency, and that it will become an indispensable foundation for e-commerce purchases. DBJ Capital will support the company’s business as a venture capital firm of a government-affiliated financial institution, and together we aim to “create the future of the commerce field using technology.”
Hakuhodo DY Ventures Managing Partner Director COO Nosuke Urushiyama
You could say that returning products is just a certain point in the purchasing experience, but as a consumer, I have always felt that there is a huge “fault” in this. We are confident that the product group that Recustomer will bring out will vividly transform the experience of returns, trying on products, etc., which had huge “disadvantages”, and reshape the relationship between e-commerce businesses and their customers. With this investment, we will combine the consumer ideas and creativity of the Hakuhodo DY Group to work together with Recustomer to create a new purchasing experience that everyone will enjoy.
■ About the post-purchase experience platform “Recustomer”
Recustomer is a post-purchase experience platform that improves the post-purchase experience and creates customer contact points. Specifically, “Recustomer Delivery Tracking,” which tracks orders and notifies the estimated delivery date, and “Recustomer Delivery Tracking,” which automates returns, exchanges, and order
cancellations.
“Returns/Cancellations” and “Recustomer” which allows trial purchases. We offer three services: try on clothes at home. By providing a special purchasing experience, we improve the user experience and help e-commerce businesses increase sales.
Service site URL: * https://recustomer.me/*
■ Company profile
Company name: Recustomer Co., Ltd.
Representative Directors: Yasuhiro Shibata, Shohiro Tsujino
Business content: Development and operation of the post-purchase experience platform “Recustomer”
Established: March 2017
Location: 5F, Sun Center Building, 1-8-11 Kanda Izumicho, Chiyoda-ku, Tokyo *About this release details*
https://prtimes.jp/main/html/rd/p/000000068.000046039.html