[Stoke House Unlimited Japan Co., Ltd.]
VISSLA, a lifestyle surf apparel brand from California, has opened its first flagship store in Japan, “VISSLA STOKE HOUSE at the
shore” is born in Kujukuri Town!
*Stoke House Unlimited Japan Co., Ltd.*
Press release: September 19, 2024
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VISSLA, a lifestyle surf apparel brand from California, has opened its first flagship store in Japan, “VISSLA STOKE HOUSE at the
shore” is born in Kujukuri Town!
*A place that will become a new symbol of the town, like a “seaside village” where everyone who loves the sea can feel at ease*
Stoke House Unlimited Japan Co., Ltd. (Representative Director: Ryuai Takayuki) is the first flagship store in Japan for lifestyle surf apparel “VISSLA” from California, “VISSLA STOKE HOUSE at the shore” (hereinafter referred to as “this facility”) has opened in Kujukuri-cho, Chiba Prefecture.
At this facility, which was renovated from a former seafood processing factory, you can not only experience VISSLA’s latest products, but also have a cafe where you can enjoy food made with local, seasonal ingredients. You can access information on recommended spots, etc. It also has surfer-first features, including surfboard lockers and shower booths, making it a community space that takes advantage of the local characteristics and allows locals and visitors alike to connect.
-Facility information-
Address: 6928-17 Katagai, Kujukuri-cho, Sambu-gun, Chiba 283-0104 Approximately 5 minutes from Kujukuri IC via Sangyo Road/Prefectural Route 30 Business hours
STORE & CAFE: Weekdays 10:00-17:00 (Last order at CAFE 16:00) Saturdays, Sundays, and holidays 10:00-18:00 (CAFE 17:00 last order) Regular holiday: Wednesday
Member locker: 24 hours/No regular holidays
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* (1) Details of this facility*
1.VISSLA STORE
From apparel products made from materials that are good for people and the environment to board shorts and wetsuits, you can get your hands on products that were previously only available at the official online store. We always stock the latest items and also carry products that can only be purchased here. We are also planning future events where you can experience the world of VISSLA and bring new discoveries and inspiration.
2.VISSLA CAFE
VISSLA
CAFE is like a base camp. For lunch, we offer pizzas and wraps made with local and seasonal ingredients that will satisfy both locals and surfers alike. We also plan to sell special desserts and casual cafe menus. Wi-Fi is also available, and it is fully equipped with the functions necessary for remote work. It’s a place where you can relax and enjoy everyday activities, from work to hobbies, while listening to the sound of the waves, and as part of your daily life.
3.Other equipment
Exclusively for members, showers and changing rooms with hot water are available 24 hours a day, 365 days a year.
We also have dedicated lockers available for members to store their surfboards and wetsuits.
In the future, we plan to further enhance surfer-first functions.
* (2) Points of this facility*
1. Store utilizing a former seafood processing factory
In Kujukuri Town, where fishing has been popular since ancient times, the seafood processing industry is also a major pillar supporting the local industry. VISSLA, which maintains and inherits a universal philosophy while developing shops with unique regional
characteristics, has renovated the site of a former seafood processing factory and transformed it into this facility. It is a space where you can feel the vestiges of the factory’s days throughout the design. <
2. Creation of ocean-friendly initiatives
This facility uses the ideas and philosophy of the VISSLA brand as a filter to promote local resources in an attractive manner and create new relationships with people who love the sea, thereby contributing to the local economy and creating a valuable community. I will. In order to reduce the impact on the human body and the marine
environment and protect the ocean and waves, we produce and sell products that contain less chemical substances that have a negative impact on the environment and marine life, and plan event content to protect the marine environment. We will focus on initiatives that connect the future to the future.
3. Collaboration with creators and innovators
VISSLA is an apparel brand representing the generation of creators and innovators who have free creativity and future-oriented thinking. Our facility reflects their creativity and craftsmanship in everything from its interior and exterior design to its plantings and other exterior features.
In the future, we will collaborate with creators and innovators in all aspects, including selling collaborative products with them and using the facility as an art gallery. Incorporate the spirit of Yourself.
*What is VISSLA?*
Paul Naudet, a former professional surfer from South Africa and former president of BILLABONG USA, has announced “Surf-Everything”. We are a lifestyle surf apparel brand from California that was founded with the spirit of “Ride-Anything” and walks together with all people and culture involved in surfing.
At VISSLA, we are creating “Creators &
Do It is rooted in modern surf culture along with “Innovators” We support the spirit of Yourself, performance surfing, and
craftsmanship. In addition, we continue to pursue sustainability by producing upcycled products to protect the beautiful ocean and pass it on to future generations. These initiatives are being developed not only in the United States but also around the world, and are supported by many people including professional surfers in Japan.
* ■Company profile*
Company name: Stoke House Unlimited Japan Co., Ltd.
Address: 9th floor, Yokohama Park Building, 2-19 Onoe-cho, Naka-ku, Yokohama, Kanagawa 231-0015
Representative Director: Takayuki Ruai
Established: November 11, 2013
Business details: Domestic exclusive agent for VISSLA, SISSTR, D’BLANC, AMUSE SOCIETY, import, planning, and wholesale of apparel Phone number/FAX number: 045-228-8356/045-228-8357
VISSLA STORE THE STOKE HOUSE at the shore homepage
https://vissla.jp/pages/vissla-the-stoke-house-at-the-shore
VISSLA homepage
https://vissla.jp/
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