[Nifty Co., Ltd.] [Survey results] Among elementary and junior high school students who often use LINE and email, 40% said they had found it difficult to communicate via messages.
*Nifty Co., Ltd.*
Press release: September 19, 2024
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[Survey results] Among elementary and junior high school students who often use LINE and email, 40% said they had found it difficult to communicate via messages.
*～Conducted a survey on “mobile phones/smartphones” at “Nifty Kids”～* Nifty Co., Ltd. (Head office: Shinjuku-ku, Tokyo, Representative Director and President: Maejima)
Nifty Kids (hereinafter referred to as “the company”) conducted a survey regarding “mobile phones and smartphones” on the children’s site “Nifty Kids” operated by the company, and published the report today, September 19th (Thursday).
In this survey, we conducted a survey targeting children, mainly elementary and junior high school students, asking whether they have their own mobile phones or smartphones, and what functions and apps they often use on their mobile phones or smartphones.We received responses from 2,139 people. I did.
73.2% of people had their own mobile phone/smartphone. 65.2% of elementary school students and 82.7% of junior high school students said they had one, and the ownership rate seems to be increasing year by year. Among the frequently used functions and apps, “LINE” was the most frequently used, and among the children who answered that they often use “LINE” or “email,” 42.4% found it “difficult” to communicate via messages. I found out that there are some things.
In terms of frequently used functions and apps, “YouTube” came in second place after “LINE.” 60.3% of people who use YouTube said they don’t just watch YouTube videos, they also do other things while watching videos. When asked what they do while watching videos, the first answer was “studying.”
Click here for the research report
* ■Survey overview*
○Questionnaire implementation period
July 16th (Tuesday) – August 19th (Monday), 2024
○Research organization
In-house research
○Survey target
“Nifty Kids” visitors, mainly elementary and junior high school students ○Number of valid answers
2,139 items
○Survey method
Internet survey
○Survey items
1. Do you have your own mobile phone or smartphone?
2. [For those who have one] What functions and apps do you often use on your cell phone/smartphone? (Multiple selection)
3. [For those who chose LINE/email] Have you ever found it difficult to communicate via messages?
4. [For those who chose Yes] Tell me what you found difficult! 5. [For those who chose LINE] What do you do when you want to end a conversation on a message? (Multiple selection)
6. [For those who chose LINE] How do you exchange LINE? (Multiple selection) 7. [For those who chose LINE] What is your LINE icon?
8. [For those who chose YouTube] Do you watch videos while doing something else?
9. [For those who watch while doing other things] What do you often watch videos while doing?
10. [For those who chose YouTube] What genre of videos do you usually like to watch? (Multiple selection)
11. What functions would you like to see on mobile phones/smartphones in the future?
* ■Survey results*
* 1.Do you have your own mobile phone or smartphone? *
65.2% of elementary school students and 82.7% of junior high school students answered that they had one. According to the results of the 2023 “Mobile Phone/Smartphone” survey (Note 1), 55% of elementary school students and 77% of junior high school students own their own mobile phone/smartphone, so it can be said that the percentage of people who own their own mobile phone/smartphone is increasing year by year.
* 2. [For those who have one] What functions and apps do you often use on your cell phone/smartphone? (Multiple selection)*
Regarding frequently used functions and apps, “LINE” was ranked first among both elementary and junior high school students, but there was a large difference in the numbers, with 57.4% of elementary school students and 82.2% of junior high school students. When children become middle school students, their range of activities and friendships expand rapidly compared to when they were in elementary school, and apps that allow them to contact people may become even more important.
Also, junior high school students are more likely to use SNS than elementary school students, with 6.6% of elementary school students using Instagram compared to 20.5% of junior high school students.
* 3. [For those who chose LINE/email] Have you ever found it difficult to communicate via messages? *
We found that junior high school students find it more difficult to communicate via text messages than elementary school students. As people grow up, they may become more careful not to make others feel uncomfortable.
* 4. [For those who chose Yes] Please tell me what you found difficult! * ○ The atmosphere can become completely different depending on the use of “!”, “,”, “.”, “?”, “ー”, and “…”
○If you don’t add “w” or “(lol)”, it’s hard to understand that it’s a joke. ○ Things that I would normally say without any hesitation feel harsh when they are sent in a message. Misunderstandings are likely to occur.
○I get scared when I don’t get marked as read.
○ Not knowing where to end the conversation.
When exchanging messages over text, many people find it difficult to compose sentences because even if they don’t intend to do so, a simple word can make the other person angry or sad. It was.
* 5. [For those who chose LINE] What do you do when you want to end a conversation on a message? (Multiple selection)*
“Sending a stamp” was the most common way to end a conversation. It can be seen that there is no difference by age, and that both elementary school and junior high school students use stamps successfully.
However, second place among elementary school students was “I finish my homework, errands, etc. with a reason,” and among middle school students, “I press a reaction.” They may think that it is easier to end the conversation because the other person is not notified of the reaction.
* 6. [For those who chose LINE] How do you exchange LINE? (Multiple selection)*
When it comes to LINE exchanges, most people answered “ask a friend,” followed by “add from a group.” It seems that some people are trying to devise ways to do this, such as by printing a QR code.
* 7. [For those who chose LINE] What is your LINE icon? *
The top LINE icons were images of “character” and “favorite”.
* 8. [For those who chose YouTube] Do you watch videos while doing something else? *
60.3% of children answered that they watch YouTube while doing something rather than just watching YouTube videos.
* 9. [For those who watch videos while doing other things] What do you often watch videos while doing? *
When asked what they do while watching YouTube, 56.3% said “studying,” followed by 36.8% “eating.”
* 10. [For those who chose YouTube] What genre of videos do you usually like to watch? (Multiple selection)*
A popular video genre among elementary and junior high school students was “game commentary.” The next most common response was
music-related (I tried singing, dancing, etc.). This may be due to the fact that VTubers, who are also popular among children, are active in game commentary and music videos.
* 11.What functions would you like to have on mobile
phones/smartphones in the future? *
○On LINE, I would like to be able to see who has marked as read when in a group. ○I would like to see more things that can be done without Wi-Fi. ○A feature that lets you know where your smartphone is if you don’t know where you left it
○A function that can be used for a long time without charging. ○A lightweight smartphone that runs smoothly on any game
Since mobile phones and smartphones are often carried around with you all the time, we have received many opinions asking for “the ability to do anything” and “to be able to use them without restrictions,” such as “I want the ability to use them without Wi-Fi” and “I want to continue using them without having to charge them.” I did.
Note 1) Research report on “mobile phones/smartphones” in 2023: “While 65% of elementary and junior high school students have mobile phones/smartphones, 34% have experienced trouble due to not having one.”
■ About “Nifty Kids”
A service for children that started in 2002, mainly targeting elementary and junior high school students. “Kids Anything
Consultation,” where children answer questions about their children, and information on how to use the Internet safely and happily. Corner where you can create your own internet rules
We also provide information to parents and teachers.
*Product names, service names, etc. are generally trademarks or registered trademarks of each company.
*Contents are as of the date of announcement. Subject to change without notice. **