[Foot Locker atmos Japan LLC] New Balance “MET24” collection pop-up held at atmos Shinjuku store
*Foot Locker atmos Japan LLC*
Press release: September 19, 2024
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New Balance “MET24” collection pop-up held at atmos Shinjuku store *A lineup of special editions including the new denim collection and other new items from the wear series “MET24″ inspired by Tokyo’s subway system*
New, which started in 2021, is named after the initials “MET”, meaning “Metropolitan”, meaning a person living in a city, and “24”, meaning 1 day.
Balance’s “METROPOLITAN 24”
“MET24” collection, also known as “HOURS”.“MET24”, which aims to support urban dwellers 24 hours a day, is launching this season’s “colorfast” fabric made from 100% synthetic fibers of polyester and polyurethane jointly developed with Toray International. We are developing a denim collection.
This single jacket is perfect for business casual occasions, and is fully functional with stretch and water repellent properties. New The classic denim pants are made with the perfect length to complement Balance shoes, and are available in a wide variety of styles, including slim tapered and skinny fits.
* [PRODUCT]* *Some items are available
MET24 Denim Single Jacket 29,700 yen
MET24 Denim Cardigan 25,300 yen
MET24 Denim Pants Skinny Fit 19,800 yen
MET24 Denim Easy Pants 19,800 yen
To coincide with the release of the denim collection, a pop-up focused on “MET24” will be held at “atmos”.
The event will be held at Shinjuku store. A special booth with a Tokyo Metro motif will be displayed, and customers who purchase the denim collection will receive an original hanger as a gift. (Also applicable to web purchasers)
In the limited-time content from Saturday, September 28, 2024 to Sunday, October 6, 2024, which embodies the world view of “MET24”, you can see not only the denim collection but also other new products at once.
* [POP-UP INFOMATION]*
*New Balance MET24 DENIM COLLECTION POP-UP*
■Location: atmos Shinjuku store
■Address: Shinjuku South Avenue 1F, 4-1-1 Shinjuku, Shinjuku-ku, Tokyo ■Period: September 28, 2024 (Saturday) to October 6, 2024 (Sunday) ■Time: 11:00-20:00
■Bonus: Customers who purchase the denim collection will receive a novelty hanger on a first-come, first-served basis.
*POPUP is open to the public.
*Restrictions may be applied depending on the congestion situation. In addition, this key visual features six urban dwellers who are active in various fields. Houbun Kojima (atmos), Yutaka Fujiwara (second-hand clothing store)
BerBerJin), Ryo Ishikawa (fashion brand #FR2
), Nairu Yamamoto (actor/model), Kyan (model), and Kazuma Baba (hair stylist), we have a diverse repertoire of selected people to express “MET24″ through their respective lifestyles. Ta.
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SHOP name “atmos”
(atmos)” comes from the word atmosphere, and we want to be a shop that naturally exists there, just like the atmosphere. “atmos” opened a head shop in Harajuku, Tokyo in 2000. As a fashion item. The store has a sneaker wall with the theme of sneakers.The store communicates Tokyo’s sneaker culture to the world, including collaborations with national brands and exclusive models, as well as test launches and marketing of the latest products.
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New Balance, headquartered in Boston, Massachusetts, says, “We are committed to creating products that clearly demonstrate responsible leadership, that athletes are proud to wear, that our employees are proud to share with the world, and that our communities are proud to embrace. The company’s mission is to “establish a global brand.” New Balance was born in 1906 as a product of arch support insoles and corrective shoes for flat feet, and is now a leading athletic brand, producing footwear and apparel for running, lifestyle, tennis, baseball, football, and golf. We are expanding.
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