[WORLD MODE HOLDINGS] LAUNCHMETRICS data & insight report “Beauty industry trends for the first half of 2024” released
*WORLD MODE HOLDINGS*
Press release: September 19, 2024
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LAUNCHMETRICS Data & Insights Report “Beauty Industry Trends for the First Half of 2024” released
*Futaba News Agency*
Futaba Tsushinsha Co., Ltd. (hereinafter referred to as Futaba Tsushinsha / Headquarters: Chuo-ku, Tokyo, Representative Director: Satoshi Konishi) is the Japanese version of “Beauty Industry Trends for the First Half of 2024” published by LAUNHMETRICS, which provides a marketing platform for the fashion, lifestyle, and beauty industries. Korean and Chinese versions have been published.
*Analyzing the beauty industry in 2024 with UK CEW*
The beauty industry in 2024 will be a hotly contested one, with new challengers continuing to emerge every day, as well as independent brands emerging on the market aiming for new heights. To survive this fierce competition, brands are pushing the limits of innovation and pursuing bold, unconventional strategies to captivate and engage consumers.
LAUNCHMETRICS is a British beauty industry organization called Cosmetic Executive Women (CEW)*.
In partnership with LAUNCHMETRICS, we analyzed the beauty industry trends in 2024 using the latest data and compiled it into a report. The report reveals the power players leading the beauty industry and analyzes game-changing strategies for beauty brands to stay on the cutting edge of the times. Additionally, we explore success stories through a series of case studies and uncover the underlying trends that are driving the industry’s tremendous growth.
*A membership organization for the beauty industry that was
established in the United States in 1954. We currently have 10,500 members around the world, and through our members, we connect all areas of the beauty industry. CEW to UK in 1992
Established by UK. As a professional organization, we work to drive the dynamic growth of the UK beauty industry.
*Report Highlights*
Overview of the beauty market by segment for the first half of 2024 The MIV(R)* of the entire beauty market in the first half of 2024 has grown by 12% compared to the same period last year, and it has become clear that the segment that has grown the most is the premium brand area. This confirms that while MIV(R)* in the overall beauty market is growing steadily, competition for premium brands is intensifying and brands’ marketing budgets are increasing the most.
By region, the U.S. market has gained the most MIV(R)*, and the gap with China in second place is about twice that. Furthermore, when voice (source) is broken down by attribute, influencers play an important role, accounting for more than half of the total MIV(R)*. And when it comes to channels, while Instagram still dominates the beauty space, the growing importance of TikTok highlights the growing influence of short-form video content itself. .
*Media Impact Value(R) (MIV(R)):
LAUNCHMETRICS is a registered trademark in the US and EU.
Proprietary machine learning algorithms assign a monetary value to every post, interaction, and article for your brand, allowing you to measure impact across voices, channels, and geographies. Based on over 15 years of experience working with fashion, lifestyle, and beauty companies, we’ve built a single metric for print, online, and social, tuned to account for industry-specific quantitative and qualitative attributes. allows for benchmarking.
*The full report covers the following topics, including benchmarking of the top 20 brands. *
– * Comprehensive brand ranking by MIV(R) for the first half of 2024 * * Regional performance and channel benchmarks *
– *Brand ranking of celebrity brands, K-Beauty, and C-Beauty* – *Brand Case Study*
* (DIOR, Charlotte Tilbury, PAT McGRATH LABS, MAYBELLINE) * – *Notable topics for the first half of 2024*
* Click here for the full report (Japanese version): *
* https://launchmetrics.jp/resources/databriefs/2024-beauty-industry-trends*
*Contact information:
Futaba Tsushinsha Co., Ltd. (in charge) Shibasaki Tanabe
Mail: sales@launchmetrics.jp TE: 03-3281-0051
*About LAUNCHMETRICS*
LAUNCHMETRICS is the industry’s first AI-powered brand performance cloud that provides more than 1,700 companies with the software, data, and insights they need to turn strategy into execution. With over 10 years of expertise, we can help you launch campaigns, expand your reach, measure ROI, benchmark your brand performance, and more. Our AI-driven and unique Media Impact
The Value(R)* algorithm is a measurement method in today’s globalized world that enables the measurement of influence and enables quick, accurate decision-making while focusing on profitability,
accountability, and efficiency. I’ll make it. With tools for sample management, event management, PR monitoring, brand performance and voice analysis, LAUNCHMETRICS’ Brand Performance Cloud enables brands to build successful marketing strategies in one place.
Founded in New York and headquartered in Paris, LAUNCHMETRICS has more than 450 employees in 12 locations worldwide and provides support in five languages. Trusted provider by brands such as Tiffany & Co., Vogue, KCD, Shiseido, The North Face, and Levi’s, as well as partners such as IMG, Council of Fashion Designers of America, Institute of Italian Fashion, and French Federation of Haute Couture and Mode. is.
For more information on LAUNCHMETRICS, please visit https://launchmetrics.jp/. Also, be sure to follow @launchmetrics.
*Media Impact Value(R) is a registered trademark of LAUNCHMETRICS in the US and EU.
[About Futaba Press Co., Ltd.] https://www.futaba-ad.co.jp/
An advertising company founded in 1948 and a group company of World Mode Holdings. In particular, he has deep knowledge and experience in advertising and marketing for fashion, luxury, etc. For many years, it has had strengths in magazine advertising, but in recent years it has also been actively implementing digital initiatives. Since 2016, we have entered into an exclusive sales agency agreement with
LAUNCHMETRICS in Japan to sell and support the “Brand Performance Cloud,” which comprehensively supports marketing and PR operations.
[About World Mode Holdings Co., Ltd. (WMH)] https://worldmode.com/jp/ A group that specializes in the fashion and beauty industry and provides various solutions such as human resources, digital marketing, and store agency. iDA, BRUSH, AIAD, AIAD
Seven domestic operating companies: LAB, Four Ambition, VISUAL MERCHANDISING STUDIO, Futaba Tsushinsha, and
With overseas bases in five countries: Singapore, Australia, Taiwan, Vietnam, and Malaysia, we provide highly effective solutions tailored to customers’ challenges through the synergy of highly specialized companies.
*About this release details*
https://prtimes.jp/main/html/rd/p/000000245.000010360.html