[Giorgio Armani Japan Co., Ltd.] [Emporio Armani] Milan flagship store reopens *Giorgio Armani Japan Co., Ltd.*
Press release: September 19, 2024
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[Emporio Armani] Milan flagship store reopens
Emporio in Milan, a container for clothes, accessories and ideas pioneered in 2000
Armani flagship store reopened on October 18, 2024 after renovation. Emporio Armani is housed in the iconic “A”-shaped building.
Ristorante & Cafe, Nobu Milano, Armani Hotel, Armani Prive
There will also be a club, and it will be a place for dynamic interaction with people passing through the city and inside the store.
“My work with Milan is constantly evolving.More than 20 years ago, I opened the Emporium in Via Manzoni in Milan.
At the time Armani opened, it was called “Armani /
It became known as “Manzoni 31” and became an important gathering place for Milan’s locals and tourists. “The renovation incorporates new technology and opens the windows to emphasize the dialogue between inside and outside,” said Giorgio Armani.
Armani’s commitment to integrating the new and respecting the original structure In line with the Group’s sustainability principles, the space has been completely renovated to reflect contemporary moods and demands. Based on this, Armani
The group has begun the process of achieving the highest level of LEED®* certification.
Emporio has beautiful soft and neutral colors.
Armani stores use light, modular furniture that is diversified by area. The invisible ceiling shape not only allows for the placement of different hanging objects, but also allows you to customize the walls with different themes, like pallets. In contrast to the modest interior, LED screens on the ceiling create a space that resembles a moving digital fresco. Additionally, the shop’s windows are fully open, allowing natural light to flood in and emphasize the inclusive atmosphere and lightness of the design.
We used carefully selected materials such as eco-resin for the floor and cement panels for the walls. Transparent glass tables, mirrored surfaces and LED videos placed in various areas all suggest mobility and weightlessness.
The passageway between Emporio Armani Ristorante & Café and the shop has been renewed, and Armani /
Dolci placed it. At the entrance on Via Croce Rossa, guests are welcomed by a space dedicated to Armani beauty and fragrance, while Emporio
Armani women’s wear, Armani / Libri, Armani /
Fiori is expanding in the same location as before. Armani created with transparent glass shelves and walls /
Fiori is reminiscent of traditional Japanese flower arrangement. On the second floor is the Junior Collection, along Via Manzoni, Emporio, which is characterized by its color and geometric elements.
Armani Menswear, along Via Giardini, presents the EA7 Emporio Armani collection.
This project was completed based on the idea of creating a space that is both emotional and low-load without requiring a long period of construction time, and is characterized by its lightness both visually and structurally.
To commemorate the reopening, an electric car called the “Ape Car” emblazoned with the Emporio Armani logo will be displayed outside the store on Via Manzoni every day at 1 p.m. during Fashion Week. We will be distributing tote bags containing postcards with
sustainability-inspired graphics and text, and recipients will be able to send a message of support for the environment through a dedicated mailbox.
Emporio Armani will use this initiative to promote the Milano Green Circle, a rewilding project on the 90/91 tram line. armani
The project, supported by the Group in collaboration with Forestami and the City of Milan, will see the planting of 350 new trees and more than 60,000 perennial shrubs and flowers.
*LEED(R)*（Leadership in Energy and Environmental
Design) was developed by the United States Green Building Council (USGBC). It is the world’s most widespread rating system for proving the sustainability of buildings and is an international guarantee of excellence. The refurbishment of the Via Manzoni concept store includes sustainability initiatives, including saving more than 40% on drinking water, selecting low-emission materials, monitoring the air environment, reducing energy consumption by 20%, and sourcing energy on-site from renewable sources. We have incorporated problem-solving ideas related to possibilities. *
[Emporio Armani]
A brand born in Milan, Italy in 1981. The designer is Giorgio Armani. We offer a variety of urban and sophisticated items while valuing comfort and free thinking. Emporio in Italian means “a big market where you can get everything”. As the name suggests, Emporio Armani offers a wide range of items, including men’s and women’s clothing and accessories, as well as watches, perfumes, underwear, and sportswear.
Reader inquiries:
Giorgio Armani Japan
https://www.armani.com
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