[BMZ Co., Ltd.] Introducing the 2nd edition of jointly developed “Sneakers BM” that is “effective for the stomach area””
*BMZ Co., Ltd.*
Press release: September 19, 2024
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Introducing the second jointly developed “sneaker BM” that is effective for the stomach area.”
*The second installment of the popular project “Sneaker BM”: the long-awaited new “sneakers that are effective for the stomach area”* A new body makeup sneaker “Sneakers BM” jointly developed by the aging care specialty brand “Atenir” and BMZ Co., Ltd., which develops and manufactures functional insoles and functional shoes, will be released on Wednesday, September 18, 2024. ) We have started selling limited quantities at Athenia from the 17th (Tuesday).
* Further evolution and renewal*
* “Body makeup sneakers” *
“Sneaker BM” was born as an innovative body shaping sneaker that can be used as a training just by walking every day.
This time, the efficiency of the approach to muscle strength has been improved and the power has been increased.
* The sole is softer and you can move your toes even more! For sneakers that better target muscles*
The flexibility of the highly flexible outsole, which curves toward the back of the foot, has been further improved compared to
conventional products to allow more toe movement.
By walking as if grasping the ground with five toes,
It targets the large muscles around your stomach and lower body. As you can see in the image of body changes by age group on the right, as you get older, fat accumulates around your pelvis and your stomach area begins to appear.
The “Body Design Insole” made by “BMZ”, a leader in the insole industry, approaches the stomach area.
It works on the muscles around your stomach while moving your toes, helping you improve your style while walking every day.
* ■Product details*
[Sales price] 19,800 yen
[Size] 22.5, 23.0, 23.5, 24.0, 24.5, 25.0cm
[Color] Off-white, black, silver, champagne
[Material] Upper: Synthetic leather
Sole: Rubber
Insole: Artificial leather (surface), polyurethane (cup insole)
* ■Sales store*
4 directly managed ATTENIA stores (Yurakucho Marui store, FANCL Ginza Square store, Yokohama Kannai store, Kobe Sanchika store)
Attenir official online shop: https://www.attenir.co.jp/index.html
*What is Athenia*
A brand specializing in aging care for 30 years. Reliable beauty at a price you can continue to enjoy.
No matter how old I am, I will continue to pursue the beauty that allows me to say, “I like myself best as I am now.”
HP: www.attenir.co.jp
* For inquiries regarding products from general customers: * Athenia Beauty Consultation Room
TEL: 0120-165-333
Reception hours: 9:00-17:00 (including Sundays and holidays)
* For inquiries from the press: *
Atenea Co., Ltd. PR person
TEL: 045-226-1452
attenir_pr@fancl.co.jp
* ■What is BMZ Co., Ltd.*
With the mission of “delivering health through the feet,” we manufacture “functional insoles and functional shoes” developed based on our own research and with input from top athletes.
We have the technical strength and quality to adjust and process shoes, ski boots, etc. to suit the individual feet of the users, and we also provide after-sales service.
Trade name: BMZ Co., Ltd.
Representative: Tsuyoshi Takahashi, Representative Director and President Head Office: 1093-4 Kamitsu, Minakami-cho, Tone-gun, Gunma Prefecture Established: December 2004
Business details:
・Research and development of functional insoles and functional shoes aimed at reducing fatigue, preventing disabilities, and improving athletic performance.
Manufacture, wholesale and retail of functional insoles and functional shoes URL: https://bmz.jp/
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