Cross Media Group Co., Ltd.
What is the potential of Japanese manga in the entertainment industry? New book “Manga Business” released today!
Can my company make “Demon Slayer: Kimetsu no Yaiba”?
……
Cross Media Publishing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Koichiro Kobayakawa), which mainly publishes business books and practical books, will publish the book “Manga Business” on September 20, 2024. This book explains the manga industry, which is hailed as Japan’s main export industry in the future, and explains why Japanese manga is so popular. Ken Kikuchi, a former consultant and representative of a think tank specializing in manga, analyzes this from a unique perspective.
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Perfect for this book
・People who want to enter the manga industry
・People who want to work in the manga industry
・People who like manga
The manga industry receives huge amounts of money
In recent years, the manga industry has experienced a huge influx of capital and is entering a period of major change. In particular, in June 2024, the news that the American investment fund “Blackstone” acquired 57% of the shares of Mecha Comics operating company Infocom for approximately 275.6 billion yen shocked not only those in the industry but also the business community. I gave it. This acquisition amount is one of the largest ever in Japan’s entertainment industry M&A. Until now, the Japanese manga industry has maintained the production of high-quality works under an independent management system. However, with the progress of digital transformation (DX), the electronic comic market is rapidly growing. Although the domestic market has settled down, we expect growth in new markets such as overseas expansion, acceleration of the IP business, and webtoons. The acquisition of Blackstone is expected to bring significant investment into these growth areas, and the comics industry is about to enter a new phase. There is a possibility that investments will proceed on a scale that exceeds the funding of Sony and Kakao Piccoma, and a major shift from the traditional business model will proceed. How will this move change the future of the industry? What kind of impact will the influx of huge capital have on the creative scene? The potential of Japanese manga in the domestic and international entertainment industry will be deciphered from the perspective of the author, who is the representative of a think tank specializing in manga.
Contains a special interview that explains the current state of the manga industry.
This book includes special interviews with two people who know the front lines of the manga industry. The first person is Kazuaki Ishibashi, who has edited many hit manga such as “Magi” and “Mob Psycho 100” as a manga editor, and was also involved in the launch of the app “Manga One”. The second person is Nuko-sama, a manga artist who is at the forefront of manga creation in the SNS era, boasting 400,000 followers and a monthly income of over 7 million yen. We will explore the real situation in the manga industry, which is undergoing major changes due to digitalization and the advent of SNS.
Structure of this book
Prologue: Can our company make “Demon Slayer: Kimetsu no Yaiba”? Chapter 1: Why Japanese manga is a mega hit
Chapter 2: Learning from the Manga Editorial Department to develop new employees Chapter 3: Organization and distribution that supported manga magazines Chapter 4 From manga magazines to electronic comics
Chapter 5: How production has changed due to digitalization
Chapter 6: Current situation of manga artists
Chapter 7 New possibilities of webtoons
Chapter 8 Manga as an IP business
Chapter 9 Huge money flowing into the manga industry
Final Chapter After all, how do you create “Demon Slayer: Kimetsu no Yaiba”? Comments from the editor
This project started when our company’s president suddenly told us one day, “We want to create mega-hit content that sells around the world, like “Demon Slayer: Kimetsu no Yaiba.”
Author introduction
Takeshi Kikuchi
Director of MANGA Research Institute/Representative of Musket LLC Born in Tokyo in 1973. Graduated from the Department of Mechanical Engineering, College of Science and Engineering, Nihon University. After working at a trading company, a consulting company, a chef, and an IT venture, he has been the director of the Tokiwa-so Project, which is run by an NPO since 2010. He provided share houses to over 400 new manga artists in Tokyo and Kyoto, supported over 100 people to debut in commercial magazines, and retired on the 10th anniversary of his business. At the same time, he launched the Kyoto International Manga and Anime Fair’s first-year secretariat, Kyomaf’s on-site editorial department, and the website “Mannavi.” After that, he worked as the editor-in-chief of Manga Newspaper, Toranoana Management Planning, SmartNews Manga Channel, and Comichi Business Planning, and for several years, he worked on “This Manga is Amazing!” ” (Takarajimasha). Specializes in creator support, digital comic business startup, sales, planning, events, editing, writing, etc. We publish “Manga industry news summary” every Sunday on note. I was in charge of the webtone part of the co-authored “E-Book Business Research Report 2023” (Impress Research Institute). In March 2024, the MANGA Research Institute, a general incorporated association, was established.
Book information
“Manga Business”
Author: Ken Kikuchi
List price: 1,848 yen (1,680 yen tax)
Format: 46 format / 264 pages
ISBN:9784295410157
Publisher: Cross Media Publishing Co., Ltd. (Cross Media Group Co., Ltd.) Release date: September 20, 2024
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Cross Media Publishing Co., Ltd. https://www.cm-publishing.co.jp/ Cross Media Marketing Co., Ltd. https://cm-marketing.jp/
Cross Media Group Co., Ltd. https://cm-group.jp/
More details about this release: