[MEMOCO] We asked 105 men and women! Treatment status survey | The second most popular treatment is Hahonico Keratex Fiber
Treatment! So what’s number 1?
*MEMOCO*
Press release: September 20, 2024
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We asked 105 men and women! Survey of treatments | The second most popular treatment is Hahonico Keratex Fiber Treatment! So what’s number 1?
-About this survey-
MEMOCO Co., Ltd.
We jointly conducted a questionnaire survey on 105 men and women who had used treatments to find out the actual situation regarding treatment selection.
Survey overview
Survey overview: Questionnaire regarding “Survey on the actual situation regarding treatment selection”
Survey period: June 22, 2024 (Sat) to June 23, 2024 (Sun)
Survey method: Internet survey (crowdsourcing service)
Number of people surveyed: 105 people
Survey target: 17 men and 88 women
Regarding respondents
Source: Granza Beauty
Respondent’s age
20s: Approximately 17%
30s: Approximately 47%
40s: Approximately 26%
50s: Approximately 10%
Source: Granza Beauty
Respondent’s gender
Male: Approximately 16%
Female: Approximately 84%
About treatment and respondent’s hair type
We asked the following questions regarding the respondent’s hair type and past treatment use.
– Which hair type is closest to yours?
– Have you had any experience of rough skin or skin problems after using treatments in the past?
About the respondent’s hair type
First, we will introduce the hair type of the respondents.
Source: Granza Beauty
– Hard hair/Large amount of hair: approx. 48%
– Soft hair/Large amount of hair: approx. 28%
– Soft hair/Low hair volume: approx. 20%
– Hard hair/Low amount of hair: Approximately 4%
This time, the results showed that people with thick hair/a lot of hair were the most common.
Treatments and skin problems
Next, we asked them if they had any skin problems while using the treatment. Source: Granza Beauty
– Have experienced skin problems: Approximately 22%
– No experience of skin problems: Approximately 78%
Approximately 78% of respondents said they had never experienced skin problems, while approximately 22% said they had. This means that using treatments that are not suitable for you may cause skin problems. What are your considerations when choosing a treatment?
Here we will introduce what hair concerns the respondents have and what criteria they use to choose treatments.
What are your hair and scalp concerns?
Source: Granza Beauty
– Dry and stiff hair: Approximately 50%
– Hair color and perm damage: Approximately 13%
– Hair thinness: approx. 12%
– Heat damage from irons and curling irons: Approximately 10% – Scalp dryness and redness: Approximately 9%
– No root volume: about 6%
Approximately 50% of respondents suffer from “dry or stiff hair”, 13% suffer from “damage from hair coloring or perms”, and 10% suffer from “heat damage from curling irons”. I realized that there were a lot of people. Other concerns such as “thin hair” and “lack of volume at the root” are thought to be affected by hair type and age. It seems that there are a certain number of people who are suffering from scalp problems.
What type of treatment are you using?
Respondents were asked what type of treatment they currently use. Source: Granza Beauty
– Treatment: approx. 88%
– Out bath treatment: approx. 8%
– Hair mask: approx. 14%
Approximately 88% of patients received regular type treatments, which was an overwhelming majority.
What criteria do you use when choosing a treatment?
So, what criteria do you actually use to choose treatments?
Source: Granza Beauty
– Contains moisturizing ingredients: approx. 46%
– Texture: about 15%
– Can you take care of your scalp: about 11%
– Fragrance: about 10%
– Contains shine ingredients: Approximately 8%
– Heat protection ingredient combination: approx. 7%
– Contents: Approx. 3%
The most frequently asked question was “Does it contain moisturizing ingredients?” at approximately 46%. The number one hair problem was “dryness and stiffness,” so we found a solution to that problem. As for other things, you can see that they also place importance on damage care and scalp care, such as “shiny ingredients” and “heat protection ingredients.” Also, since it is a treatment that is used every day, many people seem to be concerned about the texture, scent, and content.
What treatment would you like to try?
Granza Beauty
We asked them which of the products they would like to try. Here we will introduce “Top 5 treatments that you should try”.
Source: Granza Beauty
1st place Balmo F Treatment [Quasi-drug] (21 votes/105 people) Source: Granza Beauty
Contains dipotassium glycyrrhizinate and piroctone olamine to keep your scalp healthy. Contains plant-derived ingredients to give firmness and body, and even after drying, the tips of the hair stay together well, leaving each strand of hair silky smooth.
-Reason for being chosen-
– My ideal is for each strand of hair to be silky smooth (woman in her 30s) – I felt it was good because it was derived from plants (female in her 30s) – My hair is dry and lacks elasticity, so I would like to try using it (female in her 40s)
– It seems like you can properly take care of your scalp with quasi-drugs (male in his 30s)
– Few additives (female in her 20s)
See details 2nd place: Hahonico Keratex Fiber Treatment (20 votes/out of 105 people) Source: Granza Beauty
Creates a glossy finish even on highly damaged hair due to hair coloring or bleaching. Contains cuticle keratin, which gives firmness to even soft hair. Even a small amount can be applied to the entire hair, so it is cost-effective.
-Reason for being chosen-
– The condition of my hair was similar to my own, such as high damage caused by bleaching and severe tangles, so it seemed like it would be effective (female in her 20s)
– It has a jar-type texture with high viscosity, and it seemed very comfortable to use even with high damage (Female in her 50s) – I like a fairly firm finish, and I really like that it gives a firm and glossy feel (female in her 40s)
– It seems to blend into the hair quickly, and it seems to adhere to the hair and be effective in repairing dry hair (Female in her 50s) – It seemed like I could get good results even without using an out-bath treatment (female in her 30s)
See details 3rd place: Shiseido Adenovital Scalp Treatment (THE HAIR CARE) (16 votes/out of 105 people)
Source: Granza Beauty
The Shiseido-like package is attractive, with a dignified red color in a silver tube. Even after drying for a while, the voluminous finish on the top will continue. Moisturizing ingredients keep your scalp moist and moisturized. It also contains ononis extract to repair the cuticle and give shine to your hair. This product contains adenosine to keep your hair healthy.
-Reason for being chosen-
– Moisturizing ingredients provide moisture to the scalp, and repair of cuticles is said to give shine to the hair (40s)
woman)
– A lot depends on the history and recognition of the brand (Female in her 50s)
– It seems like I can take good care of my scalp (male in his 30s) – Shiseido products go well together (male in his 40s)
See details 4th place Cocon Super Pure Scalp Intensive Repair Treatment (12 votes/105 people)
Source: Granza Beauty
The golden eyebrow amino serum intensively repairs the hair, and the black and white double pearl extract adsorbs to the hair surface to repair the cuticle, providing double care from the inside and outside of the hair. It can care for both hair and scalp, so it’s perfect for people who want to care for both at once!
-Reason for being chosen-
– I want to use it right away because it contains menthol and it makes my scalp feel refreshed (female in her 40s)
– My hair is dry and unmanageable, so this seems like a solution to that problem (Female in her 40s)
– I think it’s good to be able to take care of both your hair and skin (woman in her 30s)
– I appreciate that the container is easy to push out and that you can not only repair your hair but also take care of your scalp (female in her 20s)
See details 5th place: Astalift Scalp Focus Conditioner (10 votes/out of 105 people) Source: Granza Beauty
ASTALIFT was born from years of film research. The non-silicon formula contains ingredients that are good for your skin and hair, such as astaxanthin, a moisturizing ingredient that protects your hair, and human-type nano hair ceramide that repairs the inside of your hair and gives it firmness. This product is also recommended for those who value moisturizing their hair.
-Reason for being chosen-
– Good impression of the bottle type, which provides good
moisturizing, is silicone-free, and has a good design (female in her 20s)
– I think Astalift itself is very effective, so I wanted to use it on my scalp as well (female in her 40s)
– Because it seems to be gentle on the scalp (male in his 30s) – I always felt that I wanted more volume in my hair, so I thought this treatment would be good (Male in his 40s)
View details summary
Dryness and stiffness are the top hair problems people are currently facing. When choosing a treatment, many people focused on whether it contained moisturizing ingredients, depending on their concerns. We also found that there is a recognition that moisturizing is important to prevent heat damage from hair coloring, perming, ironing, etc. On the other hand, when it comes to products they would like to try, quasi-drug products came out on top. Regarding other products, comments focusing on scalp care were also noticeable. It can be seen that many people expect treatments to not only repair the hair itself, but also to improve the scalp environment.